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MBA - PGPDM (Digital Marketing) 

  • Private Institute
  • Estd. 2008

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Overview

Duration

2 years

Course Level

PG Degree

Mode of Course

Full Time

Total Tuition Fees

6.88 Lakh

Official Website

Go to Website External Link Icon

Type of University

Private

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Fees

Fee componentsAmount (2 years)
6.88 Lakh
6.88 Lakh
Info Icon

These are based on information available on various sources. Latest values may differ.

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Highlights

  • Internationally recognized certifications from Google, Facebook, Twitter and Hub spot are provided
  • Paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency
  • The only institute in Kolkata providing MBA in digital marketing
  • Mentored by experts from the Digital Industry, students are trained under live projects, first-hand experience from the corporates
  • This course is offered in collaboration with the Globally recognised institute DMI Ireland
Read more

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Curriculum

Latest curriculum for MBA - PGPDM (Digital Marketing) at BIBS Kolkata can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in MBA/PGDM at BIBS Kolkata

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Placements

ParticularsStatistics (2024)
Highest SalaryINR 13.60 Lakh
Lock IconTop Recruiters for BIBS Kolkata
Aditya Birla Group
Airtel
Asian Paints
Axis Bank
CapGemini
Cipla
Cognizant
Dabur
Decathlon
Deloitte
View placement details

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
 
Frequently Asked Questions

Q:   Where are BIBS Kolkata alumni placed?

A: 

According to unofficial online sources, the majority of Bengal Institute of Business Studies, Kolkata alumni are placed in the Sales sector with a 30% share. The table below illustrates the sector-wise distribution of alumni:

SectorPercentage of Alumni
Sales30%
Business Development16%
Marketing13%
Finance9%
Operations8%
Others24%

NOTE: The sectors involved in the 'Others' category are Human Resources, Education, Accounting, and Customer Success and Support.

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Q:   Can I get admission in BIBS Kolkata MBA with 60%ile in CAT?

A: 

Yes, candidates can get into BIBS Kolkata MBA with a 60%ile in CAT. BIBS Kolkata admission takes place through the merit secured in the CAT exam, and the cutoff in 2023 in the MBA programme was 60%ile in the overall cattegory. The cutoff for other categories was 40%ile. Therefore, if candidates are applying for admission in the institute they should make sure they have cleared cutoffs of the CAT exam.

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Q:   Does BIBS Kolkata provide 100% placements for MBA program?

A: 

BIBS Kolkata is a well known institute for pursuing an MBA programme in Kolkata. The institute offers good placements to its MBA students annually. The key highlights of Bengal Institute of Business Studies placements 2024 are tabulated below:

Particulars

Placement Statistics (2024)

the highest package

INR 13.60 LPA

Companies visited

400+

International placements

10%

PPOs received

30%

Percentage of recurring companies for SIP and final placements

81%

Popular recruiters

Google, Adani Wilmar, Capgemini

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Q:   What is the selection criteria for MBA at BIBS Kolkata?

A: 

As per the admisison process given on the official website of BIBS Kolkata for MBA, candidates have to fulfil the minimum eligibility criteria in the first place before applying for the course. The minimum eligibility criteria is to pass graduation in the relevant field from a recognised university. Next, candidates have to submit the scores of any one of the entrance exam of either CAT, XAT or MAT. Else, aspirants can also qualify for BIBSAT conducted at the institute level. The institute also conducts PI round for the final selection.

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Q:   What is the eligibility criteria to get admission in BIBS, Kolkata? How is it in terms of placement?

A: 

The eligibility criteria are to have minimum 40-45% in graduation and if any entrance exam is not given then you need to appear for either CAT/ XAT/ MAT or BIBSAT (entrance exam of BIBS ) and the Personal Interview. Regarding the placement this year already 10 students have got international places in UAE Exchange and the companies who have already taken students for placements are Google, ITC, Kellogg's, Dabur and many more for further details please check the placement given on an year wise basis at the website (bibs.co.in).

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Entry Requirements

General
GraduationUp Arrow Icon
  • 50%
XATUp Arrow Icon
  • N/A
BIBSATUp Arrow Icon
  • N/A
MATUp Arrow Icon
  • N/A
CATUp Arrow Icon
  • N/A

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Admission Process

  • Admission Process

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Cutoffs

Filter Icon3
GenderDown Arrow Icon
QuotaDown Arrow Icon
CategoryDown Arrow Icon
CAT round-wise cutoff Rank: (General-All India)
Section202120222023
VRC505050
DILR505050
QA505050
TOTAL505050
View Cutoff Details

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Read MBA/PGDM reviews from BIBS Kolkata
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MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Students Ratings & Reviews

4.1/5
Verified Icon4 Verified ReviewsInfo Icon
Placement Review IconPlacements4.3
Infrastructure Review IconInfrastructure4
Faculty Review IconFaculty & Course4.3
Crowd Review IconCampus Life4
Money Review IconValue for Money3.8
D
Deep Bhowmick Verified Icon
MBA - PGPDM (Digital Marketing) - Batch of 2023
Offered by Bengal Institute of Business Studies
4.4
5Placements5Infrastructure4Faculty4Crowd & Campus Life4Value for Money
Very good campus.
Placements: 80% of students were placed in MBA/PGDM course. The highest Package is 8 lacs, the lowest package is 5 lacs 38 thousands and Average package is 6 lacs. Top recruiting companies are Dabour, ITC, Relaince, ICICI bank, Hdfc Bank, etc. 75% students got internship from PGDM course.
Infrastructure: This College campus are very good. Because in this college are many facilities and infra is available for PGDM course like Wi-Fi, many labs,5 library room and 30 classrooms. This campus also available cricket and football ground and medical facilities also have.
Faculty: Teachers are very helpful, qualified and very knowledgeable. Teaching quality very good. This course is curriculum relevant. Semester exams are not difficult in this college. 85% is the pass percentage.
Reviewed on 21 Mar 2023Read More
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S
Smita Sarkar Verified Icon
MBA - PGPDM (Digital Marketing) - Batch of 2021
Offered by Bengal Institute of Business Studies
4.8
5Placements4Infrastructure5Faculty5Crowd & Campus Life5Value for Money
I am highly satisfied that I have chosen BIBS for doing an MBA in digital marketing.
Placements: This college provides 100% placements to their students. Many renowned companies, like Britannia, Nestle, etc., have recruited students to their organisation. In our course, all the students got placements in renowned digital agencies and companies. I am also doing an internship in a renowned agency now.
Infrastructure: Classrooms have 24x7 Wi-Fi connection, and infrastructure is very good. Books in the library are very beneficial to the students. We got the opportunity to show our extracurricular activities through the sports that are provided by BIBS for their students.
Faculty: Mentors are well-experienced, and they teach us very well. They are very helpful, and they also provided extra classes to their students. I was much fond of social media, so doing an MBA in digital marketing seems very much relevant to me.
Other: Many extracurricular activities are conducted at BIBS. Competitions like USP, Brand War and A2A help us to get practical experience of the business world.
Reviewed on 26 Jan 2021Read More
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D
Debasish Dutta Verified Icon
MBA - PGPDM (Digital Marketing) - Batch of 2021
Offered by Bengal Institute of Business Studies
3.8
4Placements4Infrastructure4Faculty4Crowd & Campus Life3Value for Money
BIBS provides an opportunity for students to grow.
Placements: Placements here are average, and almost 70% of the students got placed in the batch. The average salary package offered for DM is from 3.5-4.5 LPA. Many companies visit our college, and most of them are agencies. Almost 90% of the students got an internship from our college with a good stipend. If students don't have any constraints for an organisation, then they can end up getting good placements.
Infrastructure: The infrastructure of our college is average with just a bare minimum of requirements. Wi-Fi facility works averagely, and the library is very small. Classrooms infrastructure is good. The college does not have a hostel facility and does not have its own canteen. Sports and games keep on happening, but the curriculum is very hectic, so you won't get time for that.
Faculty: Faculty members are great and experienced, and it is a great learning experience for students. Courses can get a bit hectic at times, but they cover all prospects of the business with practical and real-life applications. The college introduces PGPBM with MBA, PGPIBM with MBA, PGPDM with MBA, PGPFM with MBA and PGPEX with MBA.
Other: Our college has lots of clubs where you can join such a biker's club, fine arts club, media club, a voice for voiceless, i.e., animal welfare, food club, etc. BIBS conducts many events like theme day, City Scan, A2A, Brand Wars, OLE, etc., where you can participate as a group or individuals, which helps to build teamwork and communication skills.
Reviewed on 15 Dec 2020Read More
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B
Baishakhi Sarkar Verified Icon
MBA - PGPDM (Digital Marketing) - Batch of 2021
Offered by Bengal Institute of Business Studies
3.2
3Placements3Infrastructure4Faculty3Crowd & Campus Life3Value for Money
A good college with good placement and facilities with affordable fees.
Placements: The placement of the department is very good. They bring good companies for the students. They have an A+ grade placement, over 200 companies have visited the campus. It has a successful alumni base working in different industries. The internship companies were good. Many students got PPO.
Infrastructure: The Wi-Fi of the college is very good in most of the classes. The teachers used to show things online and give us some insight on some tools. The classrooms have adequate light and AC facilities. There are many charging points where you can plug your laptop/phone for charging. Every classroom has a whiteboard which works as a projector screen also.
Faculty: The teachers are very helpful and knowledgeable. They used to help us a lot and always teach us not only bookish things but life lessons. Every teacher is interactive and friendly. On regular basis, we have corporate sessions where some known industry experts used to come and give us tips and used to tell us how the particular industry works.
Other: BIBS has two buildings. There are lots of clubs where you can join such as biker's club, fine arts. Media, a voice for voiceless (animal welfare) food and all. BIBS has many events like theme day, city scans, A2A, Brand War, OLE, etc., where you can participate as a group or individuals which helps to build teamwork and communication skills. There is also an industry visit where students go to experience and learn about the industry.
Reviewed on 27 Nov 2020Read More
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MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
 
Students also asked

Q:   What is the fees at BIBS Kolkata?

A: 

BIBS Kolkata offers MBA course across various specialisations. The fees for these courses may vary depending on the type and level of the course. The details regarding the fees at BIBS Kolkata are mentioned below:

CoursesFees
MBA- BM/ FM/ DM/ SCM INR 6.48 lakh
MBA- BA and DS INR 6.96 lakh
MBA- ExecutiveINR 3.62 lakh

Q:   Does BIBS Kolkata have 100% placement?

A: 

BIBS Kolkata offers decent placements to its MBA students annually. The key highlights of Bengal Institute of Business Studies placements 2024 are tabulated below:

Particulars

Placement Statistics (2024)

the highest package

INR 13.60 LPA

Companies visited

400+

International placements

10%

PPOs received

30%

Percentage of recurring companies for SIP and final placements

81%

Popular recruiters

Google, Adani Wilmar, Capgemini

Thumbs Up IconUpvote Thumbs Down Icon

Q:   How are the placements at BIBS Kolkata?

A: 

The key highlights of Bengal Institute of Business Studies placements 2024 are tabulated below:

Particulars

Placement Statistics (2024)

the highest package

INR 13.60 LPA

Companies visited

400+

International placements

10%

PPOs received

30%

Percentage of recurring companies for SIP and final placements

81%

Popular recruiters

Google, Adani Wilmar, Capgemini

Q:   How can I get admission to various courses at Bengal Institute of Business Studies?

A: 

Bengal Institute of Business Studies admissions are entrance-based. The college offers MBA courses at the PG level. To get admitted to Bengal Institute of Business Studies, candidates must meet the eligibility criteria set by the college. Students are selected based on CAT/ XAT/ MAT or BIBSAT + PI. Graduates or final-year students passing out in 2024 with a valid CAT, XAT, or MAT score are eligible to apply. Candidates without a valid score will need to appear for the BIBSAT examination. Selected candidates must keep their educational documents ready for verification purposes.

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Q:   How can I get a seat at Bengal Institute of Business Studies?

A: 

To secure a seat at Bengal Institute of Business Studies, students can check the following steps presented below:

  1. Visit the official website and complete the online application process.
  2. Candidates can also apply offline for courses via offline application form. Aspirants can download the application form from the official website.
  3. Ensure eligibility and merit/entrance-based selection for the MBA programme.
  4. The selection criteria is entrance/merit-based.
  5. Upon selected, pay the specified fee to confirm and secure your seat.
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qna

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 

Student Forum

chatAnything you would want to ask experts?
Write here...

Answered a year ago

It depends on the specific PGDM + MBA program you are considering. Some programs may offer a combination of specializations, including HR, while others may focus on a specific area of study. You should carefully review the program curriculum and requirements to determine whether you can take HR as

...Read more

v

vidhi srivastava

Contributor-Level 8

Answered 2 years ago

https://www.shiksha.com/mba/mat-exam-question-papers You will find all the true and authentic information about your college here.

S

Shivang agarwal

Contributor-Level 9

Answered 3 years ago

Hi Aswini, your education scores are really appreciating, so it is very natural that you have to worried about your further run, higher education. I would like to appreciate you once again that you select MBA for your higher and most probably last final education. Now if you are worried about taking

...Read more

Q

Query Resolve

Beginner-Level 4

Answered 4 years ago

Hi, Shrayasi, You know, MBA is an educational qualification that people don't just study to get a degree, this education is essential to establish oneself in this ever chancing corporate world now-a-days. If you really think about your higher education and specially want to follow the path MBA, then

...Read more

Q

Query Resolve

Beginner-Level 4

Answered 5 years ago

BIBS is one of the premier institutes in Kolkata. BIBS has been Ranked 2nd Best in Kolkata and 5th Best in Eastern India by Times of India B-School Survey. Over the years, placement record has been good. Weekly corporate sessions take place at BIBS, which prepares the students for placements on a re

...Read more

P

Piyush Sharma

Beginner-Level 1

MBA - PGPDM (Digital Marketing)
 at 
BIBS Kolkata 
Contact Information

Address

Bengal Institute of Business Studies, 18 D
Kolkata ( West Bengal)

Phone
03324669237

(For general query)

9836300046

(For admission query)

Go to College Website ->