IIT Madras MBA
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Ph.D. in Marketing 

  • Public/Government Institute
  • Estd. 2004

Ph.D. in Marketing
 at 
IIT Madras MBA 
Overview

Duration

3 years

Course Level

Doctorate Degree

Mode of Course

Full Time

Total Tuition Fees

15,000

Average package

16.66 Lakh

Official Website

Go to Website External Link Icon

Type of University

Public/Government

Ph.D. in Marketing
 at 
IIT Madras MBA 
Fees

Fee componentsAmount (3 years)
15,000
2.13 Lakh
2,000
2.30 Lakh
Info Icon

These are based on information available on various sources. Latest values may differ.

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Ph.D. in Marketing
 at 
IIT Madras MBA 
Highlights

  • Thrust Areas for Research:
    - Sales Person Performance, Branding in emerging economies
    - Corporate identity, B2B Marketing, Entrepreneurial Marketing
    - Bottom of the Pyramid Market, Food Marketing
    - Gamification in marketing, Human engagement with AI-powered devices
    - Consumer behavior online & offline - Perception, Motivation, Intention, etc
    - Consumption communities, Luxury, and Environmentally Responsible Consumption, Developing Psychometric measures/scales
  • Student may be categorized as HTRA (Half-time Teaching/Research Assistant-ship), QIP (Quality Improvement Program*) candidate, or UGC/CSIR fellow under full-time program
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Ph.D. in Marketing
 at 
IIT Madras MBA 
Placements

ParticularsStatistics (2022)
Average SalaryINR 16.66 Lakh
Highest SalaryINR 25.30 Lakh
% Batch placed100
Lock IconTop Recruiters for IIT Madras MBA
Accenture
Cisco Systems
Cognizant
Dell
Infosys
McKinseyCompany
MU Sigma
Schlumberger
south indian bank
TCS
View placement details

Ph.D. in Marketing
 at 
IIT Madras MBA 
 
Frequently Asked Questions

Q:   How is interview conducted for PhD at DoMS IIT Madras?

A: 

DoMS IIT Madras calls the selected candidates for PhD interview round. The first phase of interview is technical where the candidate is tested on the domain knowledge. The evaluation is done by the panel of faculty members in the area of specialisations selected by the candidates. The member evaluates the understanding of the aspirants in the domain.

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Q:   How can I get admission to PhD at DoMS IIT Madras?

A: 

Candidates are offered admission in PhD course of DoMS IIT Madras based on academic performance, merit in the last qualifying exam, statement of purpose and research proposal. Selected aspirants are further called for interview session at the department. On the day of the interview, candidates may need to take the Research Aptitude Test. 

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Q:   What is the minimum qualification required for PhD admission at DoMS IIT Madras?

A: 

Aspirants must pass two to five years dual degree along with five years of managerial experience (for part-time & external) to apply for DoMS IIT Madras PhD course. Other than meeting the eligibility, candidates must have also qualified GATE/ CAT/ UGC-JRF/ UGC NET/ CSIR-JRF/ Research Aptitude Test, have an SOP and appear for the Personal Interview round for final selection. 

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Q:   What is the cut off for IIT Madras DoMS?

A: 

DOMS IIT Madras cutoff for the Management courses including MBA is based on valid CAT scores. For IIT Madras MBA admission, students must meet both the overall CAT cut off percentile and the sectional cut off. For last three years the overall cutoff for DOMS IIT Madras has been constant at 85.11 percentile. Tabulated below is CAT percentile for DOMS IIT Madras cutoff for General category students for last three years:

Master of Business Administration (MBA) - DoMS IIT Madras : CAT percentile Cutoff (General-All India)
Section202020212022
Overall85.1185.1185.11
Quants505050
VA-RC505050
DI-LR505050
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Q:   Does IIT Madras accept CAT score?

A: 
Yes, IIT Madras does accepts CAT score for admission to MBA level programmes. A valid CAT score is required to pass the selection process of IIT Madras like any other MBA Institution. CAT 2023 exam date was November 26. CAT 2023 registration had  commenced from August 2 at the official website and the last date to apply was Sep 13, 2023. The required fee for the CAT exam is  INR 2,300 to INR 2,400 for General category candidates and from INR 1,150 to INR 1200 for Reserved category candidates. Applicants have to pay the fee at the time of form filling. The application form is not accepted without the payment of fees. 
 
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Ph.D. in Marketing
 at 
IIT Madras MBA 
Entry Requirements

Post GraduationUp Arrow Icon
  • N/A
UGC NETUp Arrow Icon
  • N/A
Entrance TestUp Arrow Icon
  • N/A
GATEUp Arrow Icon
  • N/A
CATUp Arrow Icon
  • N/A
Other eligibility criteriaUp Arrow Icon

Ph.D. in Marketing
 at 
IIT Madras MBA 
Admission Process

    Important Dates

    Nov 11, 2024 - Mar 31, 2025
    (Jul 2025) Application start and end dateOngoing

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    Ph.D. in Marketing
     at 
    IIT Madras MBA 
     
    Students also asked

    Q:   Can I join IIT Madras without CAT exam?

    A: 

    IIT Madras admissions are entrance exam based. Candidates need to clear the National-level entrance exams for admissions to various courses. For MBA admissions, candidates should have a valid CAT score to appear for CAT Counselling. Based on IIT Madras cut off for MBA, candidates can get admission as per their corresponding rank. Candidates who want MBA admission can visit the official website of CAT to fill the application form online. At the time of CAT application candidates also need to submit the application fee on the portal. 

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    Q:   Can I get direct admission to DoMS IIT Madras?

    A: 

    For MBA, students cannot get direct entry to DoMS IIT Madras. There is a rigorous selection criteria set for the same which is inclusive of a valid score in CAT exam, students' past academic performance, performance in PI round, etc. For E-MBA and PGPEX-VLM, however, admission is offered based on the score in the entrance exam conducted by the institute.

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    Q:   What is DOMS IIT Madras CAT cutoff for OBC Category?

    A: 

    DOMS IIT Madras CAT cutoff for OBC Category for last year is 70 percentile. Tabulated below is CAT percentile Cutoff (OBC-All India) for DOMS IIT Madras:

    Master of Business Administration (MBA) - DoMS IIT Madras : CAT percentile Cutoff (OBC-All India)
    Section202020212022
    Overall71.917070
    Quants505050
    VA-RC505050
    DI-LR505050
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    Q:   Who is eligible for DoMS IIT Madras?

    A: 

     DoMS IIT Madras offers MBA, EMBA, PGPEX-VLM, and MS courses at the postgraduate and doctoral levels in the field of Management. Candidates are required to complete a minimum of graduation to apply for PG courses. Below is course-wise eligibility at DoMS IIT Madras:

    CoursesCommon Eligibility
    MBA
    Graduates (or professional qualification equivalent to UG degree) in any stream with 60% aggregate (55% for SC/ST/PD)
    Executive MBA

    A pass in the relevant bachelor's degree with 60% and above aggregate (55% for SC/ ST/ PwD)

    Minimum three years of work experience as on Dec 31 of the year of admission

    PGPEX-VLM

    For self-sponsored: Minimum 4.5 to 10 ten years of work experience

    For sponsored: Upper limit on the maximum experience of 10 years is waived off

    PhD

    2-5 years dual degree + 5 years of managerial experience (for part-time &
    external)

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    Q:   Does DoMS IIT Madeas offer equal opportunity to apply for scholarships?

    A: 

    Yes, DoMS IIT Madras offer equal opportunity to apply for scholarships. Some of the scholarships provided by IIT Madras are Sri V Ranga Raju Memorial scholarship, Ministry of Social Justice and Empower- ment, GoI. Central Sector Scholarship For SC students, and others.

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    Ph.D. in Marketing
     at 
    IIT Madras MBA 

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