Mica Adds Sports Business Specialisation in Its Curriculum; To Offer Multiple Courses Like Sports Business, Gaming, E-Sports Business
Mica Adds Sports Business Specialisation in Its Curriculum; To Offer Multiple Courses Like Sports Business, Gaming, E-Sports Business
April 10, 2024: MICA, Ahmedabad has introduced a new specialization in sports business to its curriculum, reflecting the recent notable transformations and advancements in the sports sector. As part of this update, the renowned area of 'Media and Entertainment Management' has been renamed to 'Media Entertainment and Sports', offering a range of courses including sports business, gaming, and e-sports. Dr. Shailendra Raj Mehta, President & Director of MICA, highlighted the rapid evolution of the Indian sports ecosystem, citing emerging trends like virtual reality experiences, esports, and digital streaming, which are reshaping how sports are played, consumed, and monetized. He emphasized that MICA's decision to realign its specialization aims to ensure that its students remain at the forefront of these developments.
Leveraging AI for Customer Centricity, Experience, and Personalisation
December 5, 2023: Pre-placement opportunities (PPOs), Samsung flagship smartphones, and INR 4,50,000 in cash prizes were awarded to the winning team.
Students from some of the best B-Schools in India, B-Tech students from the best IITs, and students majoring in product design from the best design schools were eligible to compete. In the final round, there were nine teams: NMIMS Mumbai, IIFT Kolkata, IIT Madras, XLRI J, MICA, Ahmedabad, IIM A, IIM B, IIM C, and IIM L.
Sakshi Bansal discussed her experience, saying, "It was a fantastic chance to apply what I learned in the classroom and come up with useful and creative tech solutions." Every company is incorporating Gen AI into their operations, and we suggested to Samsung that they do the same in the hopes that our suggestions will also be put into practice.
The MICA community as a whole congratulates the team and hopes that their future activities bring them even more success.
Library Professionals Across The State Get Lessons On 'Leadership Practices' At MICA
September 27 2023: A one-day course held at the MICA campus drew close to 50 librarians from universities like CEPT University, Nirma University, Central University of Gujarat, PDEU, and many others. The workshop, Libraries Unleashed: Empowering Leadership Through Liberating Structures, gave participants a framework for inclusive collaboration and participation and exposed them to various leadership techniques that support the implementation of these structures, helping to foster a climate that fosters excellent customer service. Prof Falguni Vasavada-Oza and Dr Shailesh Yagnik, senior adviser to KEIC, were two experts who spoke during the session and provided insightful commentary and useful advice.
The discussion led by Prof Falguni Vasavada-Oza covered a variety of aspects of effective leadership and gave participants tools and strategies to improve their leadership skills. A seasoned librarian named Dr Shailesh Yagnik taught on releasing structures through a series of hands-on activities. He enthralled the audience by outlining cutting-edge strategies for cooperation, problem-solving, and decision-making in library settings. According to Dr Chintan Pandya, librarian at MICA's Knowledge Exchange and Information Centre (KEIC), "The event exemplified MICA library's dedication and commitment to nurturing professional development and innovation in the library field."
Prof. Ashutosh Dutt, Associate Professor of Digital Strategies and Business Analytics at MICA, has been adjudged the recipient of the MICA-AG Krishnamurthy Award for Meritorious Teaching for the year 2022-23
September 14, 2023: Prof Ashutosh Dutt, Associate Professor of Digital Strategies and Business Analytics at MICA, has been named the MICA-AG Krishnamurthy Award for Meritorious Teaching laureate for the academic year 2022-23. Prof Dutt was chosen as the recipient of this distinguished award by a jury of two eminent judges, Dr Abu N. M. Waheeduzzaman of Corpus Christi, Texas, USA, and Ms Sukanya Kripalu, Business and Strategy Consultant and an independent Director. "Prof Dutt's deep passion for teaching is reflected in the innovative design and pedagogy for courses across Digital Strategies and Business Analytics areas," said Dr Shailendra Raj Mehta, President & Director, MICA. This award is a memorial to MICA's founder, Shri AG Krishnamurthy, and a chance to recognise our teachers for leading MICA to greater heights.
Prof Dutt graduated from MICA in 2006 and returned to MICA as a faculty in 2017. He shared, “As an alumnus and now a faculty, I have experienced the magic of MICA from both sides. This journey has been filled with memories, challenges, and countless learnings, and I owe so much of it to each one, from the students to the staff that makes my daily life at MICA seamless. "Most people are afraid of numbers and analytics, but the way he taught subjects like Multivariate Data Analysis, he made it very easy and inspired many students to pursue Data Science and Business Analytics as a specialisation," one student stated. The assignments that we were given were the best part of the course for me. Ashutosh sir selected a real-life business problem scenario and assigned it to us. The job was difficult, but it provided us with many opportunities to learn new things.
MICA’s Governing Council Will Soon Initiate a Global Search for His Successor
September 14, 2023: MICA Ahmedabad announced a leadership change on Friday, with Dr. Shailendra Raj Mehta completing a seven-year term as President & Director and Distinguished Professor of Innovation and Entrepreneurship in 2024. The Governing Council of MICA will soon begin a global search for his replacement. Dr. Tridip Suhrud, Chairman of MICA's Governing Council, stated in a statement, "On May 31, 2024, Dr. Shailendra Raj Mehta will complete a seven-year term as President, Director, and Distinguished Professor of Innovation and Entrepreneurship at MICA." He will resign from his position at that time. MICA's Governing Council plans to launch a global search for his replacement. It intends to complete this process on time, guaranteeing a smooth transfer and handover.
During Dr. Mehta's tenure, MICA has reached unparalleled heights. The university has risen to unprecedented heights, establishing itself as a significant research powerhouse. It is pleased to be one of the top five universities in the country in terms of research output published in top worldwide management journals. MICA's outstanding faculty has received the country's top accolades in Research and Teaching. Many of the main national Business School contests have been won by MICA students." As Dr. Mehta's career comes to an end, MICA will be remembered for his remarkable leadership and dedication. His unrelenting dedication to creating all-around excellence is reflected in the institution's growth trajectory and successes. MICA's Governing Council wishes him the best of luck in his future academic endeavours."
March 22, 2023: Under the MoU, signed on Women’s Day, students of MICA across all programs will be roped in to work on the collaboration. A noteworthy milestone was the signing of a Memorandum of Understanding (MoU) between UN Women India and MICA's Centre for milestone Management & Communication (CDMC) to conduct joint research and promote strategic communication on ending sexual assault on women. The agreement, which MICA and UN signed on March 8, 2023, on International Women's Day. Women in India will work together to develop a campaign for the 16 Days of Activism that will be organized by universities on research on boosting women's engagement in socioeconomic life and ending violence against women. A module on gender equality and empowerment will be created jointly by MICA and UN Women India Through regionally-language storybooks and artistic illustrations, context is provided for schoolchildren.
Dr Githa Heggde, Dean, MICA Ahmedabad, said, “To accelerate the government’s efforts to achieve gender equality and women’s empowerment, MICA and UN Women, through the partnership, will collaborate on research and communication strategies to further the mandate of gender, equality, and empowerment. We will also develop communication campaigns and content on gender equality and ending violence against women.” 16 Days of Activism against Gender-Based Violence is an annual global campaign that begins on 25 November every year, the International Day for the Elimination of Violence against Women, and runs through International Human Rights Day on 10 December.
MICA Records 100% Placements, Witnesses 12% Increase in the Median CTC since Last Year
March 18, 2023: The 28th batch of MICA, Ahmedabad's flagship PGDM and PGDM-Communications programme saw 100% placement and an increase of 42% in the average package since 2021. MICA is India's leading institute for Strategic Marketing and Communications. The organisation also experienced a 12% gain in its median CTC, going from 17 lakhs per year to 19 lakhs per year from the previous year.
According to Dr. Shailendra Raj Mehta, president and director of MICA, "Our average CTC and median CTC have greatly increased and are a testament to our students who bring in new and creative solutions with a focus on critical and creative thinking, proving their mettle in businesses. the powerful. The highest number of offers was made by the Analytics, Banking and Consulting sector at 39 offers followed by a mix of companies at 32 offers, the IT sector at 31 offers and 30 offers from the FMCG sector. The IT sector made the highest offers, followed by Analytics, Banking & Consulting and Media & Advertising, The top 50% of the students bagged an average CTC of 23.82 lakhs per annum, Average package increased from 14 lakhs in 2021 to 20 lakhs this year, 12% increase in the median CTC; from 17 lakhs last year to 19 lakhs this year and Of a total of 77 recruiters, 56 % are new recruiters.
MICA’S Theatrical Production ‘Ladai’ to Put Light on Issues Plaguing The Nation
January 18, 2023: Students from MICA, India's top management business school for Strategic Marketing and Communication, prepare to introduce participatory play to Amdavadis. The late Sarveshwar Dayal Saxena's play "Ladai" will be performed by MICA's student-run theatre organisation, Sankalp, as part of their yearly performance on January 22, 2023, at Natarani Amphitheatre.
Ladai is a play that exposes fundamental national problems and areas where even tiny changes might result in a better future for everyone. The annual play, which is directed by second-year students Raghuveer TR and Shashwat Jain, features an ensemble cast of 38 actors from various MICA courses. It aspires to assemble a distinctive fusion of individuals from various backgrounds who will work in unison to produce a memorable performance for everyone in attendance.
“We selected this play because of its relevance to the present. We also aim to foster the idea of people cooperating for the good of the country and one another.” according to co-director Raghuveer TR.
As a part of this tradition, each year, MICAns come together as one force to stage a grand play for its Amdavadi audience. In the past 14 years, Sankalp has put up renowned works such as Girish Karnad’s ‘Tuglaq,’ Vijay Tendulkar’s ‘Encounter in Umbugland’, Dharmavir Bharti’s ‘Suraj Ka Satwan Ghoda,’ Woody Allen’s ‘Death’, ‘Sita Sings the Blues’ by Nina Paley, among others.
MICA Announces Setting Up of Chair Professorships, Named After Two of Its Founding Fathers
January 11, 2023: MICA, Ahmedabad, has announced the creation of Chair Professorships, marking a first. The statement was made to applaud and honour the faculty for their contributions to their professions.
The institute has established two chair professorships in honour of AG Krishnamurthy and Mani Ayer, two of its founding fathers. The institute has named Prof. Varsha Jain as the AG Krishnamurthy Chair Professor of Marketing and Prof. Shaphali Gupta as the Mani Ayer Chair Professor of Marketing following a rigorous examination procedure.
Professors who have excelled and been recognised by their peers for their research, invention, and technological creation hold chairs. Six academic specialists made up the selection committee: two from national A-league institutions, two from overseas A-league institutions, and two internal members.
Mica Students Emerge as National Winners In Five Corporate Case-Study Competitions
December 23, 2022: In a significant development, MICA students have won five national case-study competitions, adding fresh achievements to the school's resume. Through these events, the students have provided practical answers to top corporations by showcasing their strong analytical abilities and approach to solving tough real-world business problems.
The students emerged as national winners for L'Oreal Sustainability Challenge 2022 (Aditya Tripathi, Tanvi Goyal, Laksh Javeria), TVS Credit Analytics Challenge (Roshani Deshpande), Aditya Birla Fashion Retail Ltd. (ABFRL) 's ShowStopper (Shruti Kulkarni), Flipkart Wired 6.0 (Ankit Singh, Kavya Narukurti, Yuvraj Mehta) and Tata Steel (Abhilasha Kukreja, Aishwarya Kasera, Tanmay Mahapatra). Apart from these competitions, MICAns have emerged as 2nd runners-up for Dabur Verve Hackathon 2022 (Joel Nedungatt, Kostubh Bhardwaj, Vidhi Bansal) and Titan Elevate 9.0 business case study challenge (Keshavkumar Bhimsaria, Shreya Tosniwal).
Aditya Tripathi, Tanvi Goyal, and Laksh Javeria, second-year students, were requested to upload a photo or video of one green action they had all completed collectively at respective campuses as part of the sixth iteration of the L'Oreal sustainability challenge 2022. Idea generation on how to influence consumers' behaviour so they can live sustainably came next.
Ankit Singh, Kavya Narukurti, and Yuvraj Mehta, a team of three MICA second-year students, were the national winners of Flipkart Wired's sixth edition. Out of the four teams who advanced to the finals from reputable universities like IMT Ghaziabad and IIM Kashipur, etc., they were named the national champions.
MICA Introduces a New Module into Metaverse, Blockchain, NFTs, Coins & Tokens
December 21, 2022: India's top business school for strategic marketing and communication, MICA, has introduced a module that takes a deep dive into the Metaverse, Blockchain, NFTs, and other topics as it anticipates a rise in demand for digital goods and immersive enhanced experiences.
Before entering the field, students can better comprehend the business implications of new technologies by reading the overview of Metaverse, Blockchain, NFTs, and Coins & Tokens in the module "Business of Emerging Technology Landscape.”
As part of the specialisation, second-year students will be able to develop their own NFT, build an AR/VR metaverse, learn how to construct the best cryptocurrency portfolio, understand the many categories of crypto coins, the NFT industry, etc.
The goal of the course is to develop in students an analytical mindset that will enable them to perform a variety of tasks in the field. Students will acquire international and national views to apply lessons to real-world business issues through case studies, discussions, and best practises of particular organisations.
Business school curriculum and pedagogy are all about being market relevant and prepared, according to Prof. Santosh Patra, Head of MEM at MICA. More so when society and the consumer are experiencing technological change. We felt it was important to incorporate immersive technology into our curriculum because the media and entertainment (M&E) sector has embraced the immersive consumer experience for its booming business.
MICA Hosts Book Launch; Invites Dr Philip Kotler, Prof. David Aaker And Prof. Jagdish Sheth
November 14, 2022: The Legends of Marketing, Dr Philip Kotler, Prof. David Aaker, and Prof. Jagdish Sheth, were recently guests of MICA, India's top business school for strategic marketing and communications, to celebrate the publication of the book "Reimagining Educational Futures in Developing Countries: Lessons from Global Health Crises."
The book, which MICA faculty member Prof. Varsha Jain co-edited, examines the difficulties and precariousness of higher education post-pandemic with a clear emphasis on higher education in developing nations. The book explores the difficulties faced by students, faculty, staff, administrators, and other stakeholders, and calls for the need to reinvent, re-evaluate, and reposition the higher education system.
Dr Shailendra Raj Mehta spoke electronically to more than 300 attendees and said, "With an increased focus on research, we at MICA are constantly working to update and create new rules, best practises, and procedures to improve the quality of education at the institution. At MICA, a research-led pedagogy is an essential component of all we do. Among those leading the way in this effort is undoubtedly Prof. Varsha Jain."
The book is written by 30 authors from the US, India, Canada, the UK, Zimbabwe, Africa, Mexico, Australia, Vietnam, and Spain, and it is published by McMillan in the UK. It has 15 chapters and four major themes: organisational resilience, technology adoption, staff well-being, and reimagining the future.
The book's chapters offer insights that can help shape the future of higher education in emerging nations. The discussions are focused on the collaborations between the various stakeholders in higher education and the development of blended learning ecosystems supported by technology. The authors argue that embracing artificial intelligence and boosting technological resilience will promote learning.
MICA Ahmedabad Appoints Dr Githa Heggde As Its New Dean
September 21, 2022: Dr Githa Heggde has been named as the new Dean of MICA, Ahmedabad, India's foremost institution for Strategic Marketing and Communication. Dr Githa Heggde has more than 30 years of experience in academia, consulting, and business.
The MICA Governing Council (GC) appointed Prof. Anantha Babbili, Aparna Mahesh, and Dr Shailendra Raj Mehta to the Search and Selection Committee for the Dean's position. Dr Githa Heggde was unanimously recommended by the board to be the new dean of MICA, and she was accepted.
As a member of the Board of Management and Academic Council of UPES University during her most recent position as Dean, School of Business at UPES, she assisted in the school's quick expansion. She also held the interim positions of Head of the Innovation Center and its MDP programmes, Dean of the School of Modern Media, and Dean of the School of Law. She also participated in the task force for the Uttarakhand government's startup efforts.
Dr Githa held executive positions in prestigious business schools before her time at the UPES, guiding them to recognition and rankings from organisations like the AACSB, NBA, NAAC, NIRF, and others. She is a corporate consultant for improving marketing and sales.
In addition to holding other prestigious roles in a number of professional groups in the past, she has served as the Chairperson of the Confederation of Indian Industries - Indian Women Network (CII-IWN), Karnataka, and the Southern chapter of the FICCI women organisation.
MICA Launches Its First Research Centre Dedicated To Marketing
September 19, 2022: MICA - The School of Ideas has established its first marketing-specific research centre to attain research excellence in the discipline and to offer insights into intricate marketing phenomena. The Centre for Research Excellence in Marketing (CREM) seeks to debunk myths about marketing and foster a deeper comprehension of the myriad global and strategic marketing challenges that practitioners and businesses must grapple with in the age of the internet.
The Salvatore Zizza Professor of Marketing at the Tobin College of Business at St. John's University, MICA President & Director Dr Shailendra Raj Mehta, MICA-CREM Chief Advisor Dr V Kumar, MICA-CREM Chair and core committee members, MICA faculty, staff, students, and academic and business guests from all over the world virtually launched the centre.
Following the launch, a distinguished panel discussion featuring members of the CREM advisory board and leaders from academia and business took place. The vital role of academic institutes and university-based research centres in generating long-term effects in business, academia, and society was explored by panellists from around the world.
Prof. Shaphali Gupta, Chair of MICA-CREM, spoke extensively on the operation of the centre "The goal of CREM is to close the knowledge gap between industry and academia by becoming the best in the world at creating and disseminating implementable marketing knowledge. To provide a rich experience and encourage learning in marketing research, the centre will establish a network community of academics and business people."
The centre will assist government agencies, nonprofits, and legislators in addition to mainstream business concerns by providing them with knowledge about civic engagement, social innovation, grassroots innovation, and Make-in-India branding added Prof. Gupta
MICA Faculty To Embark On A 10-Day International Immersion
September 15, 2022: The faculty of MICA, India's top business school for strategic marketing and communication, Ahmedabad, will soon travel to the United Kingdom for a 10-day international immersion and establish academic alliances with UK colleges.
The Faculty International Immersion initiative intends to increase MICA's global participation and investigate opportunities for establishing academic alliances, research collaborations, and student exchange in a variety of fields with universities and institutions in the UK.
Due to the pandemic-infused lockdown, the faculty's intended September 18–28, 2022, international immersion programme will now take place three years later. The immersion was previously conducted in China and the USA.
The faculty will visit the University of Southampton over the first several days of the programme, network with the faculty, and talk about various research topics. Data sciences, analytics and anxiety, digital sociology, community studies, consumer psychology, the metaverse, diversity, equity, and inclusivity, marketing, transcultural citizenship, identity, and social impact, startups, unicorns, and new-age businesses are just a few of the topics that will be covered. The next week, the teachers will independently connect with organisations and networks.
51% Of MICA’s New Batch Across All Programmes Are Females
July 28, 2022: Female students outnumber male students in the incoming class of 2022–2023 at MICA, Ahmedabad, India's top management school for Strategic Marketing and Communication. 51 percent of the new class of students in the three programs—the flagship PGDM-C and PGDM, Crafting Creative Communications (CCC), and Fellow Programme in Management (FPM)—are female. In total, there are 244 students, 124 of whom are female and 120 of whom are male.
"Our new batch of students strengthened the now widely acknowledged fact that MICA is among the most gender-diverse B-schools in the country, with a gender ratio of 50:50 at most times," said Dr. Shailendra Raj Mehta, President & Director of MICA. "This is because of our uniquely designed entrance test, MICAT, which tests analytical and creative skills. As a result, without any preference being granted to them, they stand out in our tests."
The university has a long history of attracting a variety of students. In addition to students from Arts, Commerce, Technology, and Sciences, the current batch also includes students from Pharmacy, Hotel Management, Architecture, Fashion Technology, Law, Finance, Ayurveda, and Journalism.
Batch classification
100 female students and 106 male students make up the 206-student current PGP cohort. Students between the ages of 21 and 25 make up about 80% of the PGP class. Up to 54 percent of the 206 students had work experience. Thus, 44 percent of the class is made up of recent college graduates. The PGP group includes 31% engineers, 27% graduates from business school, 14% from the arts, and 9% from the sciences.
60 percent of the students in the CCC program's batch are female, compared to 80 percent of the students in the FPM batch who are female.
MICA & upGrad Launches Its 50th Batch Of The Online Programme
April 12, 2022: MICA, Ahmedabad, college for Strategic Marketing and Communications, has announced the 50th cohort launch of its Advanced Certificate in Digital Marketing and Communication programme, in collaboration with upGrad, India's leading EdTech company. Over 10,000 students have enrolled in the online programme in less than five years.
"We are thrilled with our collaboration with upGrad, which has helped us establish a talented personnel pool through our online programme," stated Dr. Shailendra Raj Mehta, President and Director of MICA. All of these years of collaboration have delivered positive career outcomes for our students, and as we move forward, we can expect a talented crop of marketing professionals to emerge as the next-generation leaders to solve future industrial issues.
According to upGrad Data Labs, 87 percent of upGrad learners who completed the digital marketing programme in Q3FY22 had substantial professional results in the form of salary increases, promotions, job swaps, and other opportunities at top Indian and worldwide firms.
Most upGrad learners enrolling in the Digital Marketing programme are early to mid-level professionals who have been assessing upskilling choices for progressive career progression, prompted by increased demand.
MICANS Explore The Nitty-Gritties Of Rural India As Part Of Its Rural Immersion Programme
April 7, 2022: As part of the Rural Immersion Programme, second-year MICA, Ahmedabad students collaborated on a variety of social impact projects ranging from charting rural kids' lockdown stories to researching fathers' role in parenting. Every year, MICA-The School of Ideas hosts the Rural Immersion Programme to familiarise its students with rural reality and to increase their understanding and sensitivity to the issues that affect the rural population.
As part of the programme, students tour several villages and interact with various stakeholders to better understand their challenges. The entire event, however, was completed online due to COVID limits. Prof. Kallol Das, Chair of MICA's Rural Immersion Programme, shared specifics, saying, "This programme seeks to comprehend and develop marketing tactics in order to increase the efficacy of interventions in rural markets. This is the second year that we have run this initiative digitally, and we have been blown away by the reaction we have had from our partner groups."
This year's projects included a study of fathers' involvement in parenting in rural Odisha, Jharkhand, and West Bengal (CRY), mapping the impact and effectiveness of water and sanitation financing in rural western MP (ASA-Bhopal), a study of the Dinosaur Fossil Park (Gujarat Forest Department), a study of start-up ideas among rural students (Samvedna Foundation), exploring e-commerce opportunities for coastal women fish vendors (Vrutti).
Over 214 students participated in the programme and collected data for several projects. In addition, each group was mentored by a MICA academic member and a partner organisation representative. The online immersion lasted a week, beginning with a briefing from the partner organisation and continuing with many meetings with their officials to better understand the rural community.
MICA Records 100% Placements, 35% Increase In The Average Package For The Year 2021-22
March 3, 2022: For the 27th batch of its flagship PGDM-Communications program, MICA, Ahmedabad, India's premier college for Strategic Marketing and Communications, achieved 100% placement and a 35 percent increase in the average package. The institute's top domestic package, at Rs 57.51 lakh (CTC) per annum, increased by 16 percent.
While the average CTC increased from 14 lakhs to 19 lakhs, the average CTC for the top 50% of students increased from 24.15 lakhs to 24.15 lakhs. This year's placement process saw a significant increase in the number of new recruiters. MICA worked with 77 companies, who recruited 208 students for the campus placement process. There were 45 percent boys and 55 percent girls among the 208 students. Engineers made up 46.5 percent of the class, management 17.2 percent, commerce 16.7 percent, science 10.7 percent, and arts and design 8.8 percent. The IT/ITES industry received 94 offers, followed by Analytics and Consulting with 39 offers, Media and Advertising with 27 offers, and FMCG with 25 offers.
Following are a few recruiters who participated in the placements session this year:
| Amazon | Amul | Deloitte |
| Tata Steel | The Coca Cola Company | Microsoft |
| Bennett Coleman & Co Ltd | ABP Network | Dalmia Bharat Group |
MICA Alumnus Varun Dua’s Startup, Acko, Becomes India’s Recent Unicorn
January 18, 2022: MICA, Ahmedabad, is pleased to announce that ACKO, an insurtech startup co-founded by MICA alumnus Mr. Varun Dua, has recently become India's unicorn after raising $255 million in a fundraising round led by private equity firms General Atlantic and Multiples Private Equity at a valuation of $1.1 billion.
ACKO is a digital platform for insurance products founded by Varun Dua and Ruchi Deepak, with over 70 million customers and a run-rate of $150 million in premiums.
"I don't think becoming a Unicorn changes anything because it's business as usual the next day," Varun Dua, a 2003 MICA graduate, remarked. “Our strategy hasn't changed, and we're still working hard to earn client trust. Unicorn status, on the other hand, is recognition for all of your hard work. It's no minor feat what our teams have accomplished in such a short time, especially considering Covid-19 has disrupted 33% of ACKO's whole existence. However, it was only possible because of our investors' and customers' faith in ACKO", Varun continued.
"I think being a technologyfirst firm has been the game-changer for ACKO," Dua said when asked what altered the game for ACKO. “Being tech-first allowed us to better price our items; we can offer them for less money since we don't need agents or middlemen, and we can deliver a better fulfilment experience. Customers are evolving, and I believe that if we are truthful, people will buy our items.
ACKO now wants to help their consumers with more serious issues. As we progress, we'd like to focus on improving our customers' access to high-quality healthcare with no hidden costs, as well as learning how to use data to predict the likelihood of accidents and diseases, and how to utilise technology to decrease hazards, among other things. We will also invest in forming teams to assist us in resolving these issues."
MICA, Ahmedabad To Host The 8th Edition Of Its International Communication Management Conference (ICMC)
January 4, 2022: Beginning January 5, 2022, MICA, Ahmedabad, will host its 8th International Communication Management Conference (ICMC 2022) remotely. The conference themed 'The Future of Business in a Digital Era: Data, Analytics, and Narratives,' will bring together over 300 academics and industry experts for three days to explore and understand newer narratives in a changing world.
This year, the University of Southampton in the United Kingdom will be ICMC's academic partner. The conference platform will provide insights into developing narratives, ideas, practises, and approaches into the future of business in the digital era through industry-led presentations, business leaders' panels, and teach-in sessions with experts.
The keynote lecture will be delivered by Lord Patel of Bradford, Lifetime Member, Peer of the British Parliament (House of Lords), Director & Chair Yorkshire County Cricket Club. Prof. Jaideep Prabhu, Professor of Marketing at the University of Cambridge, will be the chief guest during the valedictory celebration.
On the eve of the conference, ICMC sponsored a Young Scholars and Researchers Consortium (YSRC) on January 4, with Praveen Nijhara, CEO of Hansa Research, giving the opening remarks.
'Artificial Intelligence and Digital Engagement,' 'Leveraging Data and Technology to Enhance Customer Experiences,' 'DataDriven Firm Cultures,' and many more topics are covered in the papers submitted for the conference. 'Fintech Operations: Challenges in the Management of Data Related Issues,' 'Negativity Influence on Review Helpfulness: A Study of Customer Reviews on Amazon.in,' 'A Comparative Analysis of Students' Experience with Online Institutional Learning Vs. Personal Ed-tech Learning,' 'Activist Content Sharing and Creation of Narratives on Social-Media: The Role of Human Behavior,' and 'Moderating Effect of Augmented Reality Interactive Technology on Activist Content Sharing.
MICA, Ahmedabad, has doubled the prize money to stimulate research. The winning paper will get INR 4,00,000 (USD 5,350), the runner-up INR 2,00,000 (USD 2,675), and the second runner-up INR 1,00,000 (USD 2,675).
Students Of Mica Bagged Second Position At Titan Elevate 8.0 – A National Level Case Study Challenge
December 27, 2021: Second-year students from MICA Ahmedabad, were named first runners-up in the Titan Company Ltd.'s national case competition Titan Elevate 8.0. Titan Elevate 8.0 competition on the theme 'Unearth Titan's X-Factor' earned Rs 75,000 and a preplacement interview chance for MICA students Prerna Lall and Rhea Aggarwal from 'Team Powerpuff Titans' to help it become the company of choice, especially for GEN Z.
Titan Elevate is an annual business case study competition held at top business schools around the US that allows students to work on real-world business problems. MICA students competed in the national final against teams from other B-schools such as MDI, NMIMS, IIFT, and IIM Shillong.
"This competition was unusual since it was not just about the customer's point of view, but making the company a choice for all, consumers, staff, and every involved stakeholder," Prerna and Rhea stated of the competition. “As a result, we were able to apply all of the concepts gained at MICA. We polled 50 people, both Gen Z and Millennials, in five places (Metros, Tier 1 & 2) to better understand our target clients, and examined millennials to better grasp their differences from Gen Z", she continued.
"This competition was certainly an enlightening experience that forced us to go beyond our regular method. We believe that reading the brief several times, getting to know each other's skills and weaknesses, and talking and brainstorming a lot helped us." Prerna and Rhea concluded.
MICA Faculty Prof. Manisha Pathak Shelat Gets ‘Media And Communication Education’ Award
December 1, 2021: Prof. Manisha Pathak-Shelat of MICA Ahmedabad has received the renowned 'Media & Communication Education' award from the Global Media Education Council for her outstanding contribution to Media & Communication Education.
The Global Media Education Council (GMEC) is an international organisation of media educators, practitioners, institutes, and university departments. Through a 75-day online conclave, the Council has established awards for distinguished Indian and foreign stalwarts for their lifetime contributions to media and communication studies.
MICA's President and Director, Dr Shailendra Raj Mehta, stated, "Prof. Shelat is a valuable member of the MICA community. In the sphere of media and communication, she has made groundbreaking contributions. The Global Media Education Council (GMEC) has given her this award in honour of her dedication to media and communication education. She also received MICA's annual AGK award for outstanding service."
Dr Shelat is a Professor of Communication & Digital Platforms and Strategies at MICA and has worked with a number of social sector organisations, including the Gujarat Energy Development Agency, the Centre for Environment Education, SEWA, The Adani Foundation, Mahila Samakhya, The United Way of Baroda, UNESCO, and UNICEF.
She is also the editor of MICA's SAGE-published Journal of Creative Communications. She has also conducted multiple communication and information management capacity-building programmes for non-profits, state governments, corporations, and international organisations.
She recently co-authored a book called 'Raising a Humanist: Conscious Parenting in an Increasingly Fragmented World,' which looked at the challenges faced by parents and educators on subjects including religion, class, caste, gender identities, and body image, and was published by SAGE.
MICA Opens Applications For Micat-1 For Admissions To PGDMC/PGDM Batch Of 2022-24
November 18, 2021: The flagship two-year PGP Programme (Post Graduate Diploma in Management – Communication/ Post-Graduate Diploma in Management) at MICA Ahmedabad has launched applications for its 2022-24 batch. MICA has launched applications for its Crafting Creative Communications (CCC) programme as well as its four-year Fellow Programme in Management (FPM). Applicants interested in the PGDM and PGDM-C admissions process must take the MICAT entrance exam, which is administered by the institute.
MICAT is conducted twice a year, and the best of the two results is used to determine whether a student should take both MICAT I and II tests. MICAT-I will be held on December 4, 2021, and MICAT-II will be held on January 29, 2022. An online exam for the CCC and FPM programmes will be held in January and April 2022, respectively.
The application procedure for the MICAT-I exam for PGDM-C/ PGDM began in October, and the deadline for submitting an online application for the exam is November 20, 2021. The MICAT-II application procedure will begin on November 23, 2021, and the deadline to apply online is January 16, 2022. The deadline for online applications for the CCC programme is January 16, 2022, and the deadline for FPM-C applications is March 31, 2022.
MICA Internship Stipend Hits A Record At Rs 3.5 Lakh; 100% Placement For Class Of 2023
November 11, 2021: The highest stipend offered to MICA Ahmedabad students for the two-month summer internships for the batch 2021-23 has increased. For the 28th batch of its flagship PGDM-C and PGDM programmes, the institute maintained its 100% placement record.
The summer placement procedure drew a total of 67 firms, albeit virtually. The FMCG sector offered the largest stipend, at Rs 3.5 lakh, compared to Rs 3.2 lakh last year, and was followed by the IT sector, which offered Rs 2.5 lakh, compared to Rs 2.4 lakh last year. The highest stipend was Rs 1.60 lakh in the Media and Advertising industry.
There were 48.9 per cent girls and 51.1 per cent males among the 178 students that participated in summer placements. The class had 38 per cent engineers, 33 per cent commerce degrees, 7 per cent Arts and Humanities, 7 per cent Media, and 16 per cent from other disciplines. The IT/ITES sector made 56 offers, followed by the media and advertising sector with 49 and the FMCG sector with 30 offers, respectively.
Roles Offered
Students were offered internships in Sales & Marketing, Digital Engagement, Brand Digital Strategy, and Marketing, Market Research, Business Development, Corporate Relations, Online Marketing, Strategic Research, Market analysis, etc.
Recruiters
Significant recruiters included LÓreal, ITC Limited, Mahindra Group, Microsoft, The Coca Cola Company, Flipkart, Google India, Nivea, Tata Consumer Products Ltd., Procter & Gamble, Diageo, among others. New recruiters included The Coca Cola Company, Microsoft, Intel India, Astrum, Adani Solar, Wonderlab, Zoo Media, Society Tea, Redbus, CoinDCX, Cupshup, Gartner, Gameberry Labs, Agri10x, Manash Lifestyle Pvt. Ltd. (Purplle.com), Zyla Health, Council of Energy, Environment, and Water, CimCon Software India Pvt.Ltd., among others.
MICA Faculty Dr Arbind Sinha Gets ‘Media And Communication Education’ Award
November 10, 2021: Dr Arbind Sinha, MICA Ahmedabad faculty and Senior Advisor, received the renowned 'Media & Communication Education award' from the Global Media Education Council for his lifelong commitment to the field of communication for development.
The Global Media Education Council (GMEC) is an international organisation of media educators, practitioners, institutes, and university departments. The Council has established prizes to famous Indian and foreign stalwarts for their lifetime contribution to media and communication studies as part of its global repute and credibility.
Prof. Sinha, the former Acting Director of MICA, received the award on November 8, 2021, at the Global Communication Education Conclave (GCEC). The 75-day online colloquium, hosted by GMEC to commemorate India's 75th year of independence, aims to celebrate diversity with scholarly contributions from many views over the course of six months.
MICA's President and Director, Dr Shailendra Raj Mehta, stated, "Prof. Sinha is a valuable member of the MICA community. In the fields of media and development communication, he has made groundbreaking contributions. The Global Media Education Council (GMEC) has given him an award in honour of his efforts."
Prof. Arbind Sinha commented on the honour, saying, "This medal is a great honour for me. The Global Media Education Council, the largest body of media professionals, has acknowledged and awarded development communication's efforts, especially at a time when the media is being used to promote consumerism and focus more on political and economic issues."
Professor Sinha has spent more than two decades with ISRO's Space Applications Centre. He also worked as a Communication Advisor for the Danish Embassy in India, where he was in charge of the health sector initiative. He is currently an adjunct professor at MICA and the Vice-President of the Association of Development Communication (ADC).
International Conference ICMC 2022 To Focus On Ways And Means To Do Business In A Digital Era
October 29, 2021: Beginning January 4, 2022, MICA Ahmedabad, will host its second virtual International Communication Management Conference (ICMC 2022).
The conference themed 'The Future of Business in a Digital Era: Data, Analytics, and Narratives,' will bring together academic scholars and industry experts to explore and understand emerging narratives in a changing world over the course of four days.
The University of Southampton in the United Kingdom will be ICMC's academic partner this year.
The conference platform will provide insights into developing narratives, ideas, practices, and approaches into the future of business in the digital era through industry-led presentations, business leaders' panels, and teach-in sessions with experts.
By October 31, 2021, researchers and academics can submit papers on topics such as global data governance, data privacy, data literacy, consumer insight mining, big data and predictive analysis, cryptocurrency modeling, and more.
The conference will kick out with the Young Scholars and Researchers Consortium (YSRC), which aims to give doctorate candidates, young managers, and practitioners from the industry, as well as early-career academics and postdoctoral candidates, a platform to present their research papers.
Some of the submitted paper titles include ‘A Comparative Analysis of Student’s Experience with Online institutional learning Vs. Personal Ed-tech learning’, ‘Branding Taliban: A Sentiment Analysis of Online News Reports,’ and ‘Activist Content Sharing and Creation of Narratives on Social-Media: The Role of Human Behavior’ among others.
"ICMC 2022 is all about the future of business in the digital age driven by analytics," stated ICMC co-chairs Prof. Ashutosh Dutt and Prof. Dharun Kasilingam. “We'll present, debate, and discuss themes that are particularly relevant to new-age businesses. The conference will have a global focus, thanks to our conference partner, the University of Southampton in the United Kingdom, and participation from all over the world. Professors from Cambridge University, the CEO of Paytm payment services, and many other distinguished people are among our speakers."
MICA, Ahmedabad, has doubled the prize money to stimulate research. The best paper will be awarded Rs 4 lakh (USD 5,350), the second runner-up Rs 2 lakh (USD 2,675), and the third runner-up Rs 1 lakh. (USD 1,340). Two consolation prizes of Rs. 60,000 (USD 800) each will be awarded.
Selected articles will be considered for publication in the Journal of Creative Communications (published by SAGE) and an ICMC special issue with the Journal of Strategic Marketing (an ABDC-A Category Journal).
MICA Launches Mi-Empathy, A Pan-India Project To Support Covid Affected Students, In Collaboration With The Association Of Development Communication (ADC)
October 18, 2021: In response to the current circumstances, MICA Ahmedabad - The School of Ideas, in conjunction with the Association of Development Communication, has created MI-EMPATHY, a pan-India programme to support Covid-affected students (ADC).
MI-EMPATHY will serve as a connecting point for organisations, providing networking assistance, project creation, implementation, documentation, crowd-funding, and contact mobilization. The project's goal is to help troubled post-secondary students. The first phase will concentrate on the 3.8 million students who attend technical schools. As part of the project, a working group comprised of MICA instructors, staff, and students, as well as ADC members, will gather data, develop due diligence procedures, and establish criteria for selecting and prioritising eligible cases.
This project aims to reach out to the impacted students, collect information from them, and reach out to institutions and the government for assistance.
Prof. Arbind Sinha, senior academic at MICA and Vice-President of ADC, the brains behind the campaign, said, "Many students throughout the country have lost their earning member(s) due to Covid in the last one and a half years." As a result, several of these students cannot pay fees and are forced to drop out. Our goal is to develop a paradigm that involves all stakeholders, including institutions, state and federal governments, and philanthropic benefactors."
After gathering the information, the team will connect such students with teaching and training organisations, requesting that they assist them in their academic pursuits on compassionate and humanitarian grounds. The MI-EMPATHY team will also approach government departments at the federal and state levels, as well as other philanthropic organizations and individuals, to support and fund this worthy cause.
MICA To Host A Post-Doc Fellow With A Prestigious Grant From The Southern Centre For Inequality Studies, University Of Witwatersrand Johannesburg
October 11, 2021: As part of its efforts to strengthen ties with international institutions, MICA, Ahmedabad, India's premier management school for Strategic Marketing and Communications, will host a post-doctoral fellow with a prestigious grant from the Southern Centre for Inequality Studies, University of the Witwatersrand Johannesburg.
As part of the research funding, Dr Sai Amulya Komarraju, a postdoctoral scholar from the University of Hyderabad, will investigate the experiences of male workers in a highly feminine profession such as domestic and salon labour.
She is presently the sector leader (salon services) at FemLab.Co, an IDRC-funded initiative that studies and provides policy and design solutions to the challenges faced by women workers in the informal sector.
MICA's Chair of the Center for Development Management and Communication, Prof. Manisha Pathak Shelat, noted, "In the areas of research and publication, CDMC has a considerable impact. Amulya is a fantastic addition to our group. Her collaboration with CDMC strengthens our ties with three prestigious institutions: Erasmus University in Amsterdam, the University of Hyderabad, and the University of Witwatersrand's Southern Centre for Inequality Studies (SCIS), a leading policy institute that fosters innovative research on the role of digital technologies in reshaping the world of work(ers) in the global South. Working together, we will make a significant contribution to a highly relevant field of gender, digital technology, and work-study."
"I filed for the SCIS funding to inquire into male employees' experiences in gendered professions of salon and domestic service, building on my role as research leader for salon work at FemLab," Dr Sai Amulya explained (within and outside the platform economy). “This is a significant element because both men and women from low castes and groups have historically conducted care duties. While the majority of the research focuses on female carers, it is vital to evaluate the implications of men's involvement in the sector for women. MICA-CDMC is known for developing communication research and collaboration with academics from all around the world," she went on to remark. I couldn't have asked for a better home for this effort, given the shared values of social impact and sustainability."
MICA's Dr. Pooja Thomas Bags Aicte Dr. Pritam Singh Award For Extraordinary Teaching In Management Education
October 11, 2021: Dr. Pooja Thomas, a professor at MICA, has been awarded the prestigious AICTE Dr. Pritam Singh Award 2021 for outstanding teaching in management education. On Teacher's Day in New Delhi, Union Minister Dharmendra Pradhan presented her with the award. The award was established to discover teachers and reward their quality, best practices, and innovativeness in management education at the national level, and is named after renowned management guru and Padma Shri awardee, Pritam Singh.
Dr. Pooja Thomas, Assistant Professor and Area Leader - Communication at MICA, remarked of the award, "I am appreciative to the learning and learner community in management education for this acknowledgement.” The AICTE Dr. Pritam Singh award honors a teacher's unique contribution, originality, and creativity, as well as the ecology that has allowed them to teach, research, and lead administratively. This honor recognises how MICA has preserved and fostered its teaching community, given wings to its researchers, and empowered each individual to be a decision-maker and ideator at their level.
Urban visual cultures, cultural analysis, storytelling, and discourse analysis are some of her research and teaching interests. Her research has also been published in journals, publications, and national and international conferences.
"The Dr Pritam Singh Best Teacher award for excellent teachers in the management area was granted to only three teachers from across 1200 management schools in the country, stated Dr. Shailendra Raj Mehta, President & Director, MICA. “It is a source of great pride for the institute to see our teachers thrive and be recognized on a national level.", he continued.
MICA Ushers Into Publishing With The Launch Of Mi-Press And Its First Book ‘Brand Magic – The Art & Science Of Creating Successful Brands’
October 11, 2021: MICA - The School of Ideas has developed MIPRESS, an academic publishing platform that will serve as a resource for scholars and academic authors around the world. The inaugural MI-PRESS publication is a well-researched and selected book that digs into ten famous Gujarati brands that have evolved into prestigious national brands over the years.
Prof. Alan D'Souza (former executive director of Mudra Communications and one of MICA's founding members) and Dr Prashant Pareek co-authored the book 'Brand Magic - The Art and Science of Creating Successful Brands' (A faculty in the Area of Marketing and Entrepreneurship at Shanti Business School). The book demonstrates how Marketing Communications has helped these brands grow from a state level to a national and worldwide level. On October 1, 2021, the institute staged a virtual debut of the e-book, which was followed by a panel discussion. The panelists included Dr Ambi Parameswaran, Brand Strategist and Coach, Dr Bhaskar Das, Group President, Republic TV, Rupinder Singh Sodhi, Managing Director, AMUL, and Santosh Desai, MD & CEO, Futurebrands India Ltd. The session was moderated by Prof. Anita Basalingappa, Professor and Chair Online Programmes, MICA.
The book tells the tale of ten well-known Gujarati companies, including AMUL, Astral Pipes, Balaji Wafers, Fogg, Havmor, Jio, Rasna, Sugar-Free, Symphony, and Wagh Bakri, which went on to become popular Indian brands. For each brand, the authors have given their branding strategy, core values, umbrella branding, competition advertising, struggle, perpetual growth, acquisition, brand positioning, brand name, and key insights.
MICA's President and Director, Dr. Shailendra Raj Mehta, stated, "MICA is launching MI-PRESS in 2021 as part of its aim to enter the academic publishing sector. It is being established with the hope that it would one day serve as a publishing resource for not only its research faculty, but also for researchers and academic writers all around the world. MI-PRESS is thrilled to begin its journey with the publication of "Brand Magic - The Art and Science of Creating Successful Firms, an in-depth look at ten noteworthy Gujarat-based brands that have evolved into prestigious national brands over the years."
MICA And Eruditus Executive Education Host A Virtual Valedictory Ceremony For Its First Batch Of Online PG Certification In Sales & Marketing Communication
August 25, 2021: MICA Ahmedabad, and Eruditus Executive Education recently held a virtual valedictorian celebration for almost 29 students who finished a nine-month online PG Certification Programme in Sales and Marketing Communications.
MICA's ed-tech partner Eruditus Executive Education offers a PG Certification Programme in Sales & Marketing Communications that provides participants with the tools and techniques they need to develop responsive, relevant, and lucrative sales marketing and communication strategies.
The first group consisted of seasoned professionals with an average of 2 to 25 years of work experience who chose to upskill in order to transform their careers. Furthermore, the batch included individuals ranging in age from 21 to 70, making the industry exchange and cross-exposure an extremely beneficial experience.
“This nine-month certificate programme intends to provide the learners with an end-to-end view of sales and marketing communication,” Dr Anita Basalingappa, Chairperson, MICA Online Programs, stated in a virtual address to the participants. The program provided an overview of the whole sales and marketing communication curriculum through well-planned modules. The final entries demonstrated how invested each member was in their work."
Mohan Kannegal, CEO, India & APAC (Consumer), Eruditus Executive Education, stressed the importance of the training, saying, "Most CEOs around the world spend more than 50% of their time on sales and marketing." This programme integrates the digital and marketing aspects of the sales process.”
Dr Subrat Sarangi, Assistant Professor, MICA, and Mohan Kannegal, CEO - India & APAC (Consumer), Eruditus Executive Education, gave virtual certificates and a vote of appreciation at the end of the programme.
MICA’s Media And Entertainment Management Area To Heavily Focus On New Age OTT, Content, Consumer & Technology
August 19, 2021: As a result of the pandemic fueling demand in specific industries and upending our consumption patterns, MICA Ahmedabad will now place a strong emphasis on new-age Over-The-Top (OTT) content consumption and understanding the resulting changes in business processes.
The Media and Entertainment Management (MEM) department at MICA will focus on content, consumer behavior, technological transformation, and OTT disruption of the traditional media sector.
Three new courses have been added to MICA's MEM area, focused on transformative techniques to keep up with industry developments, such as OTT-driven content, platform, consumer business, and business practices changes.
These courses will assist second-year students in understanding the content and platform business, as well as technology, data, consumer experience, OTT business management, and media lab integration.
Some of the courses are developed and delivered in collaboration with industry leaders such as Swati Mohan, EX-CMO, Netflix, Pooja Verma, Head, Hotstar's Brand Lab, Tarun Katial, Ex-CEO, Zee 5, Natanshi Lodha, Marketing Manager, DocuBay and EPIC channel, Anand Chakravarthy, Ex-MD, Essence, and others.
“As the world took a great pause in 2020, a lot of upheavals occurred in media consumption patterns,” said Dr. Shailendra Raj Mehta, President & Director, MICA. One of the pandemic's outcomes was the thriving OTT market. The tidal wave has already begun and will only continue to rise from here. As a result, we've designed the curriculum to remain relevant to the industry's needs.”
IRS, BARC, comScore, Meltwater, and Frrole are now available at MICA's media lab, ensuring industry-specific immersive experiences.
The new curriculum of the MEM will focus on the three 'C' of the business: Content, Consumer, and Commerce driven by technology like the much talked OTT and others. The change is a collaborative effort of academic and industry leaders to create required talents to manage the new age M&E business. All programmes in the MEM areas will reflect these changes."
Father Of Modern Marketing Shares Marketing Mantras For The Post-Pandemic World With MICA Students
August 5, 2021: The students at MICA, Ahmedabad, were overwhelmed with emotion as they listened to Dr. Philip Kotler, the Father of Modern Marketing, share marketing mantras for the post-pandemic world. On Sunday, Dr Philip Kotler, India's most important management thinker, spoke at MICA, India's premier institute for Strategic Marketing and Communications, imparting his expertise and introducing students to new marketing elements. Dr Kotler spoke to a virtual audience of approximately 500 people on the company's responsibilities in modern times, as well as the role of marketing in business and society. The interactive event served as a warm-up for MICA's annual marketing festival, MICANVAS.
He stressed the need for Human-to-Human marketing as the new marketing approach. "Consumer journey mapping, touchpoint marketing, and persona marketing can all help you learn more about your customers. Influencer marketing, omnichannel marketing, lean marketing, content marketing, and social cause marketing will be among the new marketing's primary aspects." MarkTech, he claims, is the future of marketing, combining marketing automation, 5D printing, artificial intelligence, voice and facial recognition, and augmented and virtual reality.
“Companies will have to clarify their purpose to deal with today's difficulties”, he said. "Climate change is a serious issue. However, now is the moment to consider traditional marketing vs. long-term marketing. False needs must be eliminated by businesses. Instead, they must acknowledge that customers desire a better balance of work and leisure, and that shopping and consuming may therefore play just a minor role in their life." The five forces that will affect the economy, according to him, are pandemics, climate change, wealth disparity, technology developments, and polarisation.
He suggested that focusing more on consumer attributes would be beneficial "Before purchasing, consumers will gather much more information, such as scandals and ratings. They will be more concerned about health and safety issues. They'll install additional ad-blocking software and refuse to answer unsolicited phone calls. They would prefer to consume less and enjoy a simpler lifestyle."
Dr Kotler responded to some of the questions posed by MICA students near the end of the session. "Audiences are increasingly polarised, driving firms to remake themselves overnight," a student, for example, asked. How do they measure the risk of losing clients in such a situation? "If the brand is not stating what people are thinking about, it sends a clear message," Dr Kotler answered. “Brands should be more concerned with their values than with what is ethical and profitable." Another student asked his counsel for new-age organisations struggling to get their work noticed in a cluttered world. Dr Kotler's advice includes acquiring a deeper awareness of needs beyond the superficial and thinking in new ways.
MICA Equates Gender Ratio In Its 2021-23 Batch
July 21, 2021: The incoming class of 2023 at MICA, Ahmedabad - India's foremost management school for Strategic Marketing and Communication - has established a new gender diversity milestone by equal its gender ratios for the flagship PGDM-C and PGDM programmes. While MICA has traditionally been regarded as one of the most gender-diverse B-schools, the institute has seen an increase in the number of students from diverse backgrounds wishing to study at MICA this year.
There are 92 male students and 91 female students in the current batch of 183 pupils. Around 80% of the students in the class are between the ages of 21 and 25. As much as 55% of the 183 students had prior work experience. As a result, 45 per cent of the students in the cohort are fresh out of college.
Nine students have more than three years of work experience, and nine students have more than five years of work experience.
To foster diversity, the new batch includes students with backgrounds in the Arts, Science, Commerce, Engineering, and Ayurveda, Pharma, Architecture, Fashion Technology, Textile Design, and Hotel Management. The new class includes individuals with diverse backgrounds such as linguists, data analysts, textile designers, architects, teachers, auditors, engineers, and many more.
MICA's President and Director, Dr.Shailendra Raj Mehta, stated, "At MICA, we value diversity. Diversity in student backgrounds and experiences contributes to a more rich learning environment. MICA admits students solely on the basis of their academic performance. MICAT, our entrance exam, assesses students' analytical and creative abilities. As a result, despite receiving no preference, they stand out in our tests."
Mica to Host 7th Edition of its International Communication Management Conference (ICMC) from January 07 to 09
January 6, 2021: MICA is all set to host its three-day long seventh edition of its International Communication Management Conference (ICMC) on the theme 'Creativity & Culture for Management in a Changing World’. The institute has invited over 300 research scholars and industry experts to discuss and understand the newer narratives in a changing world.
The conference forum will offer an insight into current developments, concepts, practices and pathways towards creating a more fair tomorrow through industry-led talks, business leaders' meetings and lecture meetings with experts.
The papers submitted for the conference are around the themes such as 'Communication Strategies During Pandemic', 'Culture, Online Privacy and Brands', 'Shifting Paradigms in Education', 'Evolution of Fintech Post Pandemic,' and many more.
Interestingly, ICMC 2021 is hosting two speeches - Mythologist and author Devdutt Pattanaik will be talking about, 'Applying Mythology for Management and Imagination' and Dr Shailendra Raj Mehta, President and Director, MICA will be talking about 'Arthaparibhusana - Esthetics and Company.'
Besides speaker sessions, the conference will host two workshops on ‘The Inescapable Powers of Entropy' by Shekhar Badve, Founding Director, Locus Architecture, and ‘Reading Cultural Texts for Marketing' by Hamsini Shivakumar, Director, Leapfrog Strategy Consultancy, Co-Founder, Semiofest.
ICMC 2021 will also have in-depth discussions on 'The Future of Consumption,' 'Creativity & Culture Drives Bottom-Line, or Bottom-Line Drives Creativity & Culture?', 'Multi-disciplinary Challenges of Management in a Changing World,' 'Cultural Repositories for the Future' and 'Cultural Strategy for Innovation.
MICA, Ahmedabad, has raised the prize money to promote research. The best paper will earn Rs 3,75,000 (USD 5,000); Rs 1,87,500 (USD 2,500) will be given to the runner-up; and, Rs 75,000 will be awarded to the second runner-up (USD 1,000). Two consolation prizes of Rs 52,500 (USD 700) will also be distributed. The best articles for publishing will be considered by the Journal of Market Research (ABDC-A category journal) and the Journal of Innovative Communications.
Mica Concludes India's Largest Thre-Day Annual Marketing Festival Micanvas
January 4, 2021: Following its legacy, MICA recently concluded its three-day annual marketing festival, MICANVAS which was a culmination of challenging events, fun tournaments, and enthralling performances.
This year the event witnessed the participation of over 15,000 students across B-Schools battling each other with their wit and innovative thought on the 'ALT REALITY' theme. Oddly, all participants were taken on a simulated campus tour to fill the gap of not being on campus.
The festival held different seminars such as 'Advanced Copywriting and Brand Storytelling' by The Scribbled Stories, ‘Modern Dating’ with Paromita Vohra, and Agents of Ishq' followed by a series of innovative contests such as Cinematica: The Movie Marketing Contest and Jingle Junkie: Ultimate Brand Jingle Challenge.
On the second day of the event, the institute invited eminent personalities to interact with the students such as Director, Marketing and Consumer Connections, Nestle India Rashi Goel; Founder of School of Meaningful Experiences, Rakesh Godhwani; LGBTQ activist and drag artist, Sushant Divgikar; and, Creative Director at Schbang, Aditya Mehendale.
MICA welcomed eminent foreign communications stalwarts on the last day, including The Father of Modern Branding, Dr David Aaker, Vice-Chairman, Ogilvy, and Mather Global Group, Rory Sutherland. Dr David Aaker, speaking about branding and advertisement, said, "Stories attract attention, descriptions do not, and owning a game-changing sub-category is the only way to grow the brand (with rare exceptions)."
MICA students Hritik Jain and Mathew Abraham won the holiday marketing challenge titled 'The Ultimate Holiday Ideator’. On the other hand, Sakshi Vishwa from MICA won the 'Hashtag Movement' competition that required her to formulate campaigns and deal with social media influencers' crises. Three gruelling days and 11 rounds later, Raafid Azim, a first-year MICA student, won the 'The Last Manager Standing' competition and bagged the cash prize for Rs 100,000.
MICA Invites Applications for MICAT-2; Last Date to Register January 20
December 16, 2020: After a positive response from MICAT-1 exam, Ahmedabad-based MICA institute is all set to conduct MICAT-2 exam on January 30, 2020. All PGDM/PGDM-C aspirants who could not appear in MICAT-1 or who want to appear for the second attempt can apply. The last date to apply is January 20, 2021.
The turn-out of MICAT-1 through 45 centres was over 90 per cent, amid incredibly difficult circumstances due to the global pandemic. MICAT is a computer-based exam administered twice a year and the best of the two scores is considered as the candidate may choose to apply for both the exams. The Institute has reduced the exam duration by 30 minutes this year. For the current year, the duration of MICAT has been shortened from 2 hours 45 minutes to 2 hours 15 minutes.
Reviews (Showing 6 of 37 reviews)
Placements: The placement process went quite smoothly and efficiently in our batch. Almost 90% of the batch got a job through the campus placement process. The top recruiting companies were ITC, Tata Group, Reliance Industries, Nestle, etc. The highest salary package offered was 12 LPA, and the average salary package offered is 6 LPA. The lowest salary package offered was 3.5 LPA. Almost 99% of the batch managed to get internships in similar organisations.
Placements: There were 100% placements in MICA. About 88 companies participated in campus placements. The average salary package offered here was about 14 LPA. Companies like Lenskart, Aditya Birla, IBM, Mahindra Rise, Raymond, etc., hired students from here. For internships, the average stipend offered was Rs. 80,000 per month.
Placements: Above 80% of the students got placed in our course. In our course, the highest salary package offered is 58 LPA, the lowest salary package offered is 17 LPA and the average salary package offered is 43 LPA. Top recruiting companies are Google, IBM, ICICI Bank, Beiersdorf, BBH, Kotak Mahindra Bank, Casio, Intel, Cactus and Mahindra Rise. Top roles offered to the students are project manager, brand strategist, brand manager and cloud consultant.
Placements: MICA is one of the best management institutes which offers various communication-related courses. One of the most surprising factors of MICA is its placement. Every year 100% placement is observed. This can happen because of the reputation of the institute and good alumni network. The highest package at our time was more than 50 Lacs.
Placements: MICA has 100% placements consistently. We have crafted our niche in the field of strategic marketing and communications. Companies offered a wide range of profiles to students of MICA. Profiles offered to students varied from sales manager to brand manager. The highest salary package offer was 58.22 LPA. The average salary package offered was 12.8 LPA, which was substantially higher from the previous batch. Almost 2 students out of 5 grabbed a PPO during the summer internship process. Recruiter...
Placements: Placements are good as per the reports and the highest the lowest packages varied in the range of 8-25 LPA. The top recruiting companies are L'Oréal, Amul, Titan etc. The average stipend offered for an internship was Rs. 70,000 per month with roles offered as a brand manager, sales executive, media person, etc.
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Anything you would want to ask experts?Answered a month ago
Yes, You can get admission into MICA with 70 percentile in CAT/XAT/GMAT followed by performance in MICAT exam and GE PI round. Admission to MICA is typically done based on competitive exams scores like XAT/ GMAT/ CAT. MICA provides 20 percent weightage to the above entrance exam while selecting cand
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Contributor-Level 9
Answered a month ago
Yes, candidates seeking admission to PGP (PGDM/ PGDM-C) course at MICA must qualify for MICAT. Based on the MICAT scores along with the scores obtained in national-level entrance exams such as CAT, XAT and GMAT, the institute shortlists candidates for the next round.For the PGDM-C Admissions in MICA
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Contributor-Level 9
Answered a month ago
There isn't a specific "best" branch at MICA, but the institute's academic approach is focused on strategic marketing and communication management. MICA's flagship program, the Post Graduate Diploma in Management - Communications (PGDM-C), is known for its marketing specializations, including: Adver
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Contributor-Level 9
Answered a month ago
Eligibility criteria: To be eligible for direct admission in MICA, candidates must meet the criteria set by the institute, which typically includes a bachelor's degree from a recognized university with a minimum percentage, along with a valid score in entrance exams like CAT, XAT, GMAT, or MICAT (MI
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Contributor-Level 9
Answered 2 months ago
MICA Ahmedabad offers various PG level degrees in full time mode and apart from that institute also offers online and short terms programmes. Students will have to go through three step procedure for admission to this course. Firstly, they would have to appear for the exams as per the requirement of
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Contributor-Level 10
Can I get into MICA with 70 percentile?