BBA in Digital Marketing 

at Birla Global University, Bhubaneswar

Birla Global University is a prestigious choice for those looking for a BBA degree. BGU offers a three-year, full-time BBA programme. The course is well known for teaching the core subjects of Business Management, including Marketing, Finance, Human Resource Management, and General Management, in detail. The curriculum of the BBA course is highly recommended for those individuals who are looking for the best BBA education possible in Bhubaneswar. Candidates can visit the official website and apply for the course.

With 120 available seats, Birla Global University's Bachelor of Business Administration (BBA Hons.) programme presents a significant opportunity for students aspiring to thrive in the realm of business education. This ample seat allocation underscores the university's commitment to accommodating a diverse pool of talented students and fostering excellence in their educational journey.

Birla Global University BBA programme is offered through the Birla School of Management in three specialisations. Candidates need to fulfil the basic eligibility criteeria and go through selection process to get admission. Candidates can refer to the below information to know about the eligibility and selection criteria:

Minimum Eligibility: The Candidate should have passed Class 12 with a minimum 50% or equivalent CGPA. Candidates appearing in final examinations can also apply.

Selection Criteria: Students would be admitted to the programme on the basis of merit (Percentage of marks secured in Class 10 and Class 12 Board Examination).

Candidate may also be called for Personal Interview if so desired by the university.

The total tuition fee for the BBA programme at BGU is INR 4.8 lakh. This is only the tuition free for the three-year BBA programme and does not include additional cost such as mess or hostel fee. The fee mentioned here is taken from unofficial sources and hence, is indicative. Before taking admisison to the BBA course the candidates have to fill application form and the fee for BBA application form is INR 1500 for general category candidates.

Students can explore various government scholarships available through state governments and national schemes to support their BBA education. Detailed information about these scholarships and the application process can be found in the provided scholarship table, guiding students in pursuing financial aid opportunities.

Birla Global University's scholarships are designed to benefit two primary categories of students: those who maintain a consistent academic record and students hailing from reserved categories. The objective of these scholarships is to offer crucial financial support, thereby enhancing the accessibility of quality education for a diverse range of students. This inclusive approach ensures that deserving individuals, irrespective of their academic backgrounds or societal backgrounds, have the opportunity to pursue their BBA education at the university.

The admission process for Birla Global University (BGU) varies depending on the program. For most UG courses, excluding BBA LL.B, the selection criteria involve a three-step process. Firstly, candidates are assessed based on their academic merit. Subsequently, a Written Test and a Personal Interview form the next stages in the selection process. However, for admission to the BBA LL.B program, candidates are evaluated based on their scores in entrance exams like CLAT, AILET, XLET, or the BGU Admission Test.

According to unofficial online sources, a large share of Birla Global University alumni is working in the Business Development sector with a 20% share. The other top sectors that involve the majority of alumni are Sales and Education. The pie chart below illustrates the detailed sector-wise distribution of alumni:

NOTE: The sectors involved in the 'Others' category are Accounting, Information Technology, Administrative, and Research.

BGU offers a range of UG, PG, and doctoral programmes, including BBA, BBA LLB (Hons), BAJMC, BCom, BA (Economics), MBA, MAJMC, MCom, MA (Economics), and PhD.

{Source: B.A. students & alumni}

Effectiveness of Placement Cell for B.A. Courses at Birla Global University

Based on student and alumnus feedback, here's what we've gathered about the effectiveness of the placement cell for B.A. courses at Birla Global University:

* No direct placement offers: Unfortunately, the university does not offer direct placements for Bachelor's degrees in Journalism & Mass Communication. However, students may receive occasional internships.
* Placement Officer assistance: A dedicated Placement Officer assists students in finding their ideal career paths.
* Top recruiting companies: Top recruiters include Tata, Aditya Birla, and AD Factors, offering roles such as PR Manager and HR Manager.
* Internship opportunities: Students can avail internship opportunities within the college.

While the placement cell seems to focus on providing guidance and assistance, it appears that direct placements are limited. Therefore, students pursuing B.A. courses in Journalism & Mass Communication might need to explore alternative options, such as internships, to gain practical experience and build their professional networks.

Please note that this assessment is based on the provided statements alone and may not represent the full scope of the university's placement services.