Exploring CGC Jhanjeri's Vision with Arsh Dhaliwal, Managing Director

Chandigarh Group of Colleges (CGC) Jhanjeri adopts a forward-thinking approach to interdisciplinary studies by creating an academic environment that encourages students to focus beyond their primary fields of study. CGC Jhanjeri equips students with diverse skill sets. CGC Jhanjeri offers several undergraduate and postgraduate programs, including BTech, MTech, BSc, BCom, BCA, MCA, BBA, BA Journalism, MBA, and LLB.

Let's delve into an insightful interaction with Arsh Dhaliwal, Managing Director, CGC Jhanjeri. While carrying along the bequest of CGC Jhanjeri, Arsh is determined to work on a mission-driven approach that engages global solutions in crafting professional brilliance among the students. The mission of CGC Jhanjeri is not only to enhance problem-solving and creativity but also to prepare students to take on evolving roles in industries that value cross-functional expertise

Q1. How does CGC Jhanjeri approach interdisciplinary studies and encourage students to explore different fields? 

A: In this era, where professionals face extreme competition in the job market, we at CGC Jhanjeri focus on providing a well-rounded education that goes beyond a single discipline. As part of our approach to interdisciplinary studies, we encourage students to step outside of their core field of study and explore new areas of interest. Meanwhile, we ensure that students get high-quality education in their primary field of studies.  

Our approach ensures that students have opportunities to combine knowledge from different fields through exposure to elective courses, joint projects, and cross-departmental collaborations. This enhances their problem-solving skills and creativity. When students come across diverse perspectives, they develop abilities to take up dynamic and evolving roles in industries where cross-functional expertise is highly valued.   

Additionally, we host guest lectures, workshops, and seminars featuring experts from various fields on a regular basis. These initiatives help students broaden their horizons and develop valuable skills sought by employers.  

 Q2. How does CGC Jhanjeri foster a sense of community and belonging among students? 

Fostering a sense of community and belonging among students is at the forefront of our educational philosophy. Our shared values include inclusiveness and embracing a culture where students feel a sense of belongingness. We continuously strive to make the campus a true home from home for our students.  

Our campus offers vibrant student life, featuring student-run clubs, cultural events, tech events, sports activities, and community service programs. At CGC Jhanjeri, students have opportunities to interact with senior mentors who guide them in academics and personal development. The objective of these initiatives is to build an environment where students can express themselves without any worry or doubt, and develop lifelong friendships. Besides, our efforts are aimed at developing a deep sense of pride and belonging to the CGC Jhanjeri family. This supportive atmosphere helps students grow not just academically but also socially, setting the stage for a successful and fulfilling college experience.      

 Q3. What career services are available to students, including internship opportunities and job placement assistance? 

A: We, at CGC Jhanjeri, have a dedicated placement department — Division of Career Planning and Development (DCPD). This department plays a pivotal role in making students market-ready in today’s competitive job market. The DCPD department helps students develop professional skills and enhances their employability, giving them a better chance of making a strong beginning in their professional life.  

At CGC Jhanjeri, students have the opportunity to gain more than a degree. Our 360 Pre-Placement Training Program provides students with various resources to help them plan their professional future. The main objective of this program is to make students industry-ready and ensure that every CGC Jhanjeri student secures quality placements. 

 The DCPD works on four pillars — Corporate Affairs, Advanced Technical Training, Aptitude Training, and Soft Skills Training. CGC Jhanjeri’s strong industry partnerships set it apart, with over 1,000 key recruiters, including Amazon, Microsoft, IBM, Capgemini, selecting fresh talent from the campus. We also organize internship programs and Summer Training/ Final Semester Training sessions to provide students with valuable industry exposure.  

The DCPD department prepares students for job fairs and campus recruitment drives. We also conduct campus placement drives to ensure that top companies visit the college to hire our students. Our commitment is to ensure that students are not just academically prepared, but they are also equipped with the necessary skills and professional networks to succeed in today’s competitive job market. 

  Q4. What strategies do you use to leverage alumni networks for student recruitment? 

A: We understand the value of our alumni network in building the careers of our students. We actively engage our alumni through various initiatives such as mentorship programs, guest speaker sessions, and webinars. In these programs, they share their professional experiences and insights with the current students. These events help the current students understand industry dynamics. Moreover, we invite our successful alumni to participate in recruitment drives. By sharing successful stories, they help build trust and attract prospective students. These efforts are crucial for developing a sense of continuity and community.    

 Q5. How do you adapt your marketing strategies to address changing student expectations and market dynamics? 

A: Student expectations are constantly increasing in today’s evolving educational and technological landscape. To stand out, we focus on the needs and aspirations of prospective students through our marketing strategies. We utilize digital marketing tools, including social media platforms, and online advertising, to reach a wide audience. We craft our marketing messages according to the interest of students. To know the preferences and behavior of students, we use data analytics. We take pride in our industry-aligned programs, world-class infrastructure, and strong placement records, and our campaign highlights these features. We make sure that our marketing efforts reflect the changing dynamics of the job market and significance of hands-on, practical learning experiences.   

 Q6. How CGC Jhanjeri does prepares students for the job market with its coursework, career training or networking opportunities? 

A: At CGC Jhanjeri, students receive a well-rounded education that combines theoretical knowledge with practical training, which prepares them for the highly competitive job market. Our curriculum is designed in consultation with industry leaders, ensuring alignment with the current job market demands.  

 This is highly beneficial for our students as they acquire the skills employers seek. Moreover, our students easily integrate into the professional world after finishing their studies, thanks to the education they receive at CGC Jhanjeri. In addition to academic coursework, students receive specialized career training programs that focus on developing soft skills, including communication, leadership, and teamwork. Our DCPD department organizes networking events, industry visits, and guest lectures from experts in various sectors. Students get insights into the real professional world and opportunities to build professional contacts. Furthermore, our internship programs and on-campus recruitment drives ensure a smooth transition from academia to their professional careers, providing them with the experience and connections they need to succeed.   

 Q7. Are there any special considerations for students applying with unique circumstances at CGC Jhanjeri? 

A: We understand that every student has their unique circumstances, and we are committed to providing personalized support to ensure that all applicants have an equal opportunity to succeed. For students with special needs, we offer tailored accommodations, including accessible campus facilities, specialized learning resources, and dedicated support staff. We also have a streamlined process of guidance for students with gap years or different educational backgrounds. We also offer them guidance to navigate the whole process. At CGC Jhanjeri, we offer counseling services to assist students with personal or academic challenges. This mechanism ensures they get the attention and resources to thrive at CGC Jhanjeri.  

Q8. What are the unique selling points of CGC Jhanjeri that you would highlight in marketing campaigns? 

A: The unique selling points of CGC Jhanjeri include our commitment to delivering a high-quality, holistic and future-focused education. Our state-of-the-art infrastructure, industry-aligned curriculum, strong ties with leading companies, and highly-qualified faculty set us apart from others. We offer a wide range of programs that combine theoretical knowledge with practice learning. This ensures students are not only academically sound, but also well-prepared for the professional world. Our excellent placement record, vibrant campus life, and focus on student well-being further enhance our appeal. These qualities make CGC Jhanjeri an ideal option for students seeking a comprehensive educational experience and to make a successful career.   

Q9. Which are the popular courses at CGC Jhanjeri with maximum applications? Why do you think students prefer these courses over others? 

A: CGC Jhanjeri offers several undergraduate and postgraduate programs, including B.Tech, M.Tech, BSc, B.Com, BCA, MCA, BBA, BA Journalism, MBA, and LLB. These courses receive the highest number of applications due to their strong career prospects, market-aligned curriculum, and industry relevance. BTech programs, in particular, are favoured for their emphasis on practical learning and high employability in engineering and technology sectors. The MBA programs are also popular because they prepare students for leadership roles. We offer specializations in areas like marketing, finance, human resources, and. Apart from these, LLB is also one of the most sought-after programs as it opens doors to various legal career opportunities. Students choose these programs because they align with their career aspirations, interest and passion. Moreover, they offer a clear path to success in competitive industries.     

Q 10. How do you leverage social media platforms to engage prospective students and build relationships with them? 

A: In this digital landscape, social media plays a crucial role in our outreach strategy. We use platforms like Instagram, Facebook, and LinkedIn to apprise prospective students of our activities, and USPs. We share updates, and showcase campus life. Our content includes success stories, faculty insights, student achievements, and highlights of extracurricular activities. We also use social media platforms to directly engage with students by answering their queries. By maintaining an active and transparent presence on social media, we throw light on the actual picture of CGC Jhanjeri and what students can explore on the campus.   

   Q11. How do you develop and implement a comprehensive marketing strategy to reach diverse student populations? 

A: We at CGC Jhanjeri embrace diversity and are proud to host students from various regions and backgrounds. We have a comprehensive marketing strategy that combines both traditional and digital marketing channels. To reach a diverse student population, we use targeted online advertising, SEO, and social media campaigns to engage students from various backgrounds and regions. Beside, we conduct information sessions, and college fairs to connect with students in person. We personalized our content and messages for prospective students to address their specific interests and needs. This ensures that our marketing efforts resonate with a wide range of prospective students. 

 Q12. How do you leverage email marketing to nurture leads and keep prospective students engaged throughout the application process? 

A: We use email marketing to stay connected with prospective students throughout their application journey. It is an essential tool of our strategy to keep them engaged during this process. In personalized emails to the students, we provide information about program highlights, application deadlines, scholarship opportunities, and important campus updates. Moreover, we send targeted messages to nurture leads based on their interests so that they stay informed and motivated to complete their application. Our email campaigns are designed to guide prospective students through every step of the application process. This keeps them engaged and excited about joining CGC Jhanjeri. 

Q13. What separates CGC Jhanjeri from competitors? Why students prefer it over others for admission? 

 CGC Jhanjeri stands out due to its commitment to providing a balanced, industry-oriented education that prepares students to excel in their professional lives. Academic excellence, practical training and career readiness programs, along with state-of-the-art facilities, provide students with an environment to thrive in academics as well as in extra-curricular activities, ensuring their holistic development. Additionally, our strong industry partnerships, excellent placement record, and emphasis on student well-being make us a top choice for students.   

At CGC Jhanjeri, students get a comprehensive educational experience with the skills, knowledge, and professional networks needed to excel in their careers. Our objective is to ensure that students not learn but thrive. These features separate CGC Jhanjeri from competitors and compel students to prefer it over others for admissions.