Sales & Marketing career : Paths, Opportunities & Earnings

The process of creating, communicating, delivering, and exchanging products and services that are valuable to customers, clients, business partners, and society at large is known as marketing.

Why Should You Choose Marketing?

Marketing is a profitable and hard profession. Every industry's businesses rely on marketing specialists to raise consumer awareness of their brands and increase sales of their products and services. If you are a strategic and creative problem solver, a career in marketing may be right for you.

• There are numerous career paths available in marketing. As a marketing student, you are exposed to a broad range of subjects and disciplines.
• With a marketing degree, you can be sure that you have critical thinking and communication abilities that employers value most today.
• From 2021 to 2031, it is anticipated that overall employment for managers of advertising, promotions, and marketing would increase by 10%, faster than the average for all occupations.
• Marketing specialists in India are in high demand and take home some of the highest salary packages.

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Top Careers in Marketing

Graduates in marketing can use their abilities in a wide range of jobs, including authoring material for websites, developing commercials, managing consumer research, and/or devising marketing strategies. Following are a few examples of typical job titles for marketing graduates:

 Marketing Executive: An executive in marketing creates, puts into practise, and manages sales plans and campaigns to advertise companies, services, and goods. Additionally, they might carry out market research, keep an eye on consumer trends, follow marketing statistics, and compile sales performance reports. They can also develop connections with clients, customers, sponsors, and members of the media.

 SEO Specialists: Specialists in search engine optimization (SEO) are in charge of boosting the volume and quality of visitors to commercial websites. To optimise them for search engine marketing, they frequently do keyword searches and include pertinent terms in web material and landing pages. They might also conduct content research, help with content generation, and offer suggestions for website architecture to boost SEO. Additionally, they may manage SEO budgets, start pay-per-click (PPC) programmes, track and analyse website data, and spot patterns.

Marketing Assistant: Supporting the marketing team is often the primary responsibility of a marketing assistant. Marketing assistants carry out a variety of office duties linked to marketing initiatives, including data collection, database upkeep, and client communication. They might also create presentations, reports, case studies, white papers, and other marketing materials. Additionally, they detect marketing trends, interpret marketing information, and create sales, marketing, and social media plans.

Product Marketing Managers: Product marketing managers create advertising plans to market and sell goods. To ascertain whether particular products may do well in particular places, they investigate marketplaces and customer trends. To raise brand awareness within the target audience, they engage in a variety of outbound marketing initiatives. These could involve promoting the goods through print, broadcast, and digital media; attending trade exhibitions; telemarketing, email marketing, and cold calling; releasing press releases; and distributing postcards, catalogues, and brochures. They might engage with social media influencers and promote products on the business website, blog, and other online platforms.

Digital Strategist: The business objectives of a corporation are determined by digital strategists, who then use the best digital marketing tactics to achieve those objectives. In order to plan and create advertising strategies for online brand marketing, they typically work in collaboration with other marketing experts. Digital strategists may create a digital story for brand awareness, drive online traffic, and boost engagement with current and new customers using a variety of digital assets and SEO tactics. By analysing user experience data and keeping an eye on digital trends, they also assess the success of digital efforts and look for methods to make them better.

Content Marketers: Content marketers, also referred to as copywriters, plan, investigate, produce, and disseminate a variety of interesting, shareable content on numerous platforms for marketing goals. This can involve writing for articles, blogs, websites, podcasts, videos, infographics, reports, presentations, whitepapers, ads, and ebooks. To ensure that their material appears high on search engine results pages, they typically use SEO best practices. The growth of online traffic, the development of reader relationships, and the conversion of readers into customers all depend on content marketers.

Market Analyst: A market analyst’s duties include analysing market circumstances, figuring out consumer demand for goods and services, estimating possible prices for such goods and services, and identifying potential clients. Additionally, they can spot trends, evaluate the effectiveness of marketing initiatives, and offer suggestions for overcoming campaign obstacles. They might do competition analyses, monitor marketing budgets, put marketing strategies into practise, and help with customer acquisition.

Social Media Coordinators: According to the client or business requirements, social media coordinators plan, develop, manage, and coordinate social media campaigns across various social media platforms. For their clients, a social media coordinator typically produces and curates interesting and relevant text, video, audio, and visual content. When the target audience for the brand is most engaged, they might post or automate the content posting. They can also keep an eye on campaign analytics and inform clients of the outcomes. Additionally to managing teams of social media marketers, designers, and copywriters, some social media coordinators may assign responsibilities.

Scope of Marketing in India

No matter what sector of the economy you ultimately decide to work in, studying marketing will provide you with useful knowledge that is relevant everywhere. Graduates in Marketing can easily get high-paying jobs in the private sector in India. The top industries that hire marketing graduates are :

Digital Marketing Industry: Digital Marketing is the practise of advertising using online tools including websites, email, and mobile apps. The development of the internet, smartphones, and big data over the past 30 years has fundamentally altered how businesses market and advertise their goods and services. As a result, these changes give rise to several new marketing jobs. This includes SEO/SEM industries as well.

Event Marketing: Company-sponsored events are a well-liked method of meeting and entertaining prospective consumers and clients. Event marketing, especially for B2B marketers, unites your community, thrills your clients, and gives your business a human face. Companies require event marketers as a result.

Marketing Analysis: Numbers are king in the world of marketing. Nothing else has the ability to alter campaigns, budgets, hire and fire personnel, or attract investors. Although marketing analysis is rather distinct. While most firms employ their own internal analysts, there are also outside consultants and services available to assist corporations in understanding and using data. Data scientists, particularly marketing analysts, analyse and interpret digital data for organisations and marketing departments to aid in better business decisions, regardless of who they work for.

Content Marketing: Since content marketing is primarily carried out online, it might be categorised as a subset of digital marketing. However, the professional path has had such an influence that we think it merits its own section. A strong inbound marketing strategy must include content such as blogs, ebooks, white papers, and guidelines, and content marketers are the ones that produce this type of content. Long-form content, websites, blogs, and even audio and video content can all be used for content marketing.

Product Marketing: Setting the tone for how, where, when, and why a business promotes its goods and services is the main goal of product marketing. Product marketers are frequently tasked with marketing a single product or product line. They serve as the product’s principal spokesman and strategist.

Social Media Marketing : Social media marketing uses online communities to advertise a business and its goods. Some manage multi-channel promotion, while others focus on one or two platforms. Additionally, social media marketing enables businesses to interact with customers in fresh and genuine ways.

Brand Marketing: The brand of a company has a significant impact on how consumers shop in the modern economy. A Salsify survey of American consumers in 2022 found that 46% of people are willing to pay more for a brand they are familiar with. This consumer behaviour has paved the path for careers in public relations and brand management.

Average Salary for a Marketing Graduate in India

According to ambitionbox.com, the average salary for a Marketing Graduate in India is INR 2.4 lakhs per annum, at the entry level. The table below shows the average income for Marketing graduates at various job positions:

Average Salary for a Marketing Graduate in Top Companies

The table below shows the average income for Marketing graduates in various well-known companies:

Top Recruiters in Marketing Industry

Listed below are some of the most desired companies and firms amongst marketing graduates, for recruitment.

• Hindustan Unilever
• PepsiCo
• ITC Limited
• Google
• Microsoft
• Procter & Gamble
• Amazon
• Coca-Cola Company
• Nestle
• Reckitt Benckiser
• Colgate Palmolive
• Marico
• L’Oreal
• Facebook
• Flipkart
• Mondelez
• Britannia
• Kellogg
• Dobur
• Asian Paints

Top Placement Colleges for Marketing Graduates

The popularity of enrolling in a Marketing course of study or degree programme has greatly increased recently. This stream offers many lucrative job options. Colleges in almost every state in India offer this course. The average placement packages offered by the top Marketing  colleges in India are mentioned in the table below:

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How to Get a Job After a Degree in Marketing?

Finding a reliable job that pays well may be difficult, even after graduating from a reputable university. Graduates in Marketing can pursue the following actions to find employment:

Create a resume: The one thing standing between a job prospect and their desired employment is generally a solid CV. The first stage in the job search process is to write a strong résumé. You can get assistance from several employment websites or websites that offer resume writing services to produce one for you.

Build a network: In order to interact with others in their field who share their interests, it is urged that new professionals “build a network.” Both parties may benefit from the friendship as these peers get to know you and what you have to offer and you may receive some trustworthy job referrals.

Improve your skill set: Since this industry involves a wide variety of skills, it’s essential to increase your skill set. A lot of attributes are necessary for success in this industry, including a strong and positive work ethic, leadership qualities, the ability to work well in a team, excellent communication skills, and familiarity with applicable technologies.

Important interview preparation: To determine your suitability for the role, carefully review the job description. Make a list of interview questions and look up the financial data for the companies.

Seek for experience: Any prior work in the field can help you land the position you want. So while obtaining your degree, look for possibilities to work part-time or gain internship experience. To demonstrate your interest and improve abilities like cooperation and teamwork, you can also participate in relevant societies at your college.

Top Indian Cities to get Lucrative jobs after completing a Marketing degree

Cities may differ in the value of a career depending on how much the local economy depends on it. The average pay is also impacted by these variables. As a result, students should consider where their jobs will be in addition to their options after graduation. Below is a list of the top Indian cities where marketing graduates can find well-paying jobs:

Life After Marketing degree

Students with a Marketing degree have a variety of career options, including those in Digital Marketing and Product Management Industries.

For Marketers, there are flexible work schedule options. They can easily shift occupations because they are required in the majority of industries. Marketing managers gave their work environment a 3.5/5 overall satisfaction rating. The fact that the vast majority of marketing managers love their workplace is likely a factor in the profession’s higher overall happiness.

Also Read:

• Effective Marketing Strategies to Drive Sales
• Masters in Marketing in Canada: Top Universities, Eligibility, Cost, Syllabus and Scope
• Career Scope of MBA in Marketing in India
• Top 5 MBA in Marketing Colleges in India
• Job profiles after MBA in Marketing
• MBA in Marketing Vs MBA in Finance
• How is it to be a Sales & Marketing student at Christ University: Chetan Songara
• Explore a bright future with marketing
• What is marketing all about?