Updated on Dec 31, 2024 05:56 IST

A career in sales and marketing offers dynamic opportunities, blending creativity, strategy, and relationship-building to drive business success. The process of creating, communicating, delivering, and exchanging products and services that are valuable to customers, clients, business partners, and society at large is known as marketing.

This field encompasses a wide range of roles, including sales executives, marketing managers, brand strategists, and digital marketing specialists. With growing demand across industries such as FMCG, technology, healthcare and e-commerce, professionals in this domain enjoy competitive salaries, starting from INR 3-5 LPA for entry-level roles and reaching INR 25-40 LPA or more for senior positions.

Top recruiters in the industry include multinational giants like Procter & Gamble, HUL, Amazon, Google, and Tata Group offering robust career growth and exposure to global markets. This versatile profession is ideal for individuals passionate about understanding consumer behavior, developing strategies, and achieving measurable results.

Read More: Sales & Marketing Course: Admission 2025, Fees, Exams, Syllabus, Top Colleges & Career Scope

Sales and Marketing Career: Quick Facts

  • From 2021 to 2031, it is anticipated that overall employment for managers of advertising, promotions, and marketing will increase by 10%, faster than the average for all occupations.
  • In the marketing industry, 47.8% of marketers are women, while 52.2% are men.
  • The demand for chief marketing officers is projected to increase by 3% until 2032, leading to approximately 311,600 job openings per year.

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Top Career Profiles and Salary in Marketing

Graduates in marketing can use their abilities in a wide range of jobs, including authoring material for websites, developing commercials, managing consumer research, and/or devising marketing strategies. Following are a few examples of typical Sales Marketing Jobs for marketing graduates:

Job Profiles Description Average Salary
Marketing Executive A marketing executive creates and manages sales plans and campaigns to promote companies and products. They conduct market research, analyze consumer trends, track marketing statistics, and prepare sales performance reports. INR 1.2 - 6.5 LPA
SEO Specialists SEO specialists enhance the volume and quality of visitors to commercial websites by conducting keyword searches and integrating relevant terms into web content and landing pages. INR 1.8 - 9 LPA
Marketing Assistant Marketing assistants primarily support the marketing team by handling various tasks such as data collection, database maintenance, and client communication. INR 1 - 7.5 LPA
Product Marketing Manager Product marketing managers develop advertising plans to sell goods by researching marketplaces and customer trends. INR 6.5 - 35 LPA
Digital Strategist Digital strategists set a company’s business goals and use effective digital marketing tactics to achieve them. They collaborate with other marketing experts to create online advertising strategies that boost brand awareness, attract visitors, and engage customers. INR 3 - 21 LPA
Content Marketers Content marketers, or copywriters, create and share engaging content across various platforms to achieve marketing goals. INR 2.4 - 13 LPA
Market Analyst A market analyst analyzes market conditions, assesses consumer demand, estimates product prices, and identifies potential clients. INR 2 - 15 LPA
Social Media Coordinators Social media coordinators plan and manage campaigns for clients across various platforms. They create and curate engaging content, posting at optimal times for audience engagement. INR 1.2 - 6 LPA

Note: The salary has been taken from Ambitionbox.com.

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Emerging Career Trends in Marketing

Emerging trends in Marketing and Sales programs reflect the evolving landscape of business and the skills required to succeed in today’s market.

Candidates can see the following trends that they can witness in their career after pursuing Sales & Marketing Course:

  • Artificial intelligence (AI): AI is helping digital marketers work more efficiently and effectively. AI can automate tasks, analyze data, and predict consumer behavior. Marketers can use AI to personalize marketing messages and segment audiences.
  • Voice search optimization: Voice search is becoming increasingly popular as voice-activated devices, such as Amazon Alexa and Google Home, become more common. Digital marketers must optimize content for voice search by incorporating conversational keywords and using natural language.
  • Virtual reality and augmented reality (VR and AR): Virtual reality (VR) and augmented reality (AR) technologies are increasingly accessible to businesses, transforming how companies engage with customers. These technologies allow customers to experience products and services in a simulated environment prior to making a purchase.

Marketing Scope In India: Jobs and Further Education

No matter what sector of the economy you ultimately decide to work in, studying marketing will provide you with useful knowledge that is relevant everywhere. Graduates in Marketing can easily get high-paying jobs in the private sector in India. The top industries that hire marketing graduates are :

Sectors

Description

Digital Marketing Industry Digital Marketing is the practice of advertising using online tools including websites, email, and mobile apps. The development of the internet, smartphones, and big data over the past 30 years has fundamentally altered how businesses market and advertise their goods and services. As a result, these changes give rise to several new marketing jobs. This includes SEO/SEM industries as well.
Event Marketing Company-sponsored events are a well-liked method of meeting and entertaining prospective consumers and clients. Event marketing, especially for B2B marketers, unites your community, thrills your clients, and gives your business a human face. Companies require event marketers as a result.
Marketing Analysis Numbers are king in the world of marketing. Nothing else has the ability to alter campaigns, and budgets, hire and fire personnel, or attract investors. Although marketing analysis is rather distinct. While most firms employ their own internal analysts, there are also outside consultants and services available to assist corporations in understanding and using data. Data scientists, particularly marketing analysts, analyze and interpret digital data for organizations and marketing departments to aid in better business decisions, regardless of who they work for.
Content Marketing Since content marketing is primarily carried out online, it might be categorized as a subset of digital marketing. However, the professional path has had such an influence that we think it merits its own section. A strong inbound marketing strategy must include content such as blogs, ebooks, white papers, and guidelines, and content marketers are the ones that produce this type of content. Long-form content, websites, blogs, and even audio and video content can all be used for content marketing.
Product Marketing Setting the tone for how, where, when, and why a business promotes its goods and services is the main goal of product marketing. Product marketers are frequently tasked with marketing a single product or product line. They serve as the product’s principal spokesman and strategist.
Social Media Marketing Social media marketing uses online communities to advertise a business and its goods. Some manage multi-channel promotion, while others focus on one or two platforms. Additionally, social media marketing enables businesses to interact with customers in fresh and genuine ways.
Brand Marketing The brand of a company has a significant impact on how consumers shop in the modern economy. A Salsify survey of American consumers in 2022 found that 46% of people are willing to pay more for a brand they are familiar with. This consumer behavior has paved the path for careers in public relations and brand management.

Note: The information is taken from external sites and may vary.

Recommended Links for Marketing career:

Top Recruiters in Marketing Industry

Listed below are some of the most desired companies and firms amongst marketing graduates, for recruitment.

Sales and Marketing Top Recruiters
Hindustan Unilever PepsiCo ITC Limited
Google Microsoft Procter & Gamble
Amazon Coca-Cola Company Nestle
Reckitt Benckiser Colgate Palmolive Marico
Mondelez Britannia Kellogg
L’Oreal Facebook Flipkart

Note: The information is taken from external sites and may vary.

Top Placement Colleges for Marketing Graduates

The popularity of enrolling in a Marketing course of study or degree program has greatly increased recently. This stream offers many lucrative job options. Colleges in almost every state in India offer this course. The average placement packages offered by the top Marketing  colleges in India are mentioned in the table below:

College Name

Average CTC offered

IIM Calcutta INR 33.67 LPA
S.P. Jain Institute of Management and Research, Mumbai INR 2.89 - 32 LPA
Jamnalal Bajaj Institute of Management Studies INR 26.4 LPA
Management Development Institute INR 25.58 LPA
Department of Management Studies, IIT Delhi INR 24.45 LPA
BITS School of Management (BITSoM) INR 23 LPA
SOIL Institute of Management INR 10 - 22 LPA
NMIMS, Indore INR 21.35 LPA
School of Open Learning, University of Delhi (DUSOL) INR 15.5 LPA
FORE School of Management INR 15 LPA

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FAQs Related to Marketing

Q: Does Marketing as a career have scope in India?

A: Yes. The scope of Marketing in general is expanding day by day in India. There are multiple career options to explore from such as digital marketing strategist, market analyst, social media coordinator, etc.

Q: What are the top institutions for a degree in Marketing in India?

A: The top Institutions for a marketing degree in India are, IIM Bangalore, IIM Indore , Xavier’s School of Management etc.

Q: Which sector is best in Marketing in India?

A: Opting for jobs in the Digital marketing industry is the best option for Marketing graduates in India.

Q: What are the top three industries that employ Marketing graduates?

A: The top three industries that employ marketing graduates are, Digital Marketing Industry, Product Marketing Industry, and Advertising.

Q: What is the average salary of a Marketing manager in India?

A: The average salary for a Marketing manager in India is INR 6.7 lakhs per annum.

Q: Is advertising a good career option for Marketing graduates?

A: Yes. Advertising and Marketing are interconnected therefore a career in advertisement is a good option for any marketing graduate.

Q: Which job in Marketing stream has the highest salary?

A: Marketing Consultants have the highest pay in the industry with an average of INR 10 LPA.

Q: Who are the top recruiters of Marketing graduates?

A: Hindustan Unilever, PepsiCo., ITC Limited, Google, Microsoft etc. are some of the top recruiters of marketing graduates.

Q: What is the difference between marketing and sales?

A: While marketing aims to increase public awareness of a company or brand, sales transforms that viewing into revenue by bringing in actual clients.

Q: Do Marketing graduates work in the film industry?

A: Yes. Marketing graduates are crucial in every industry, including the film industry.

Q: What are the cities that have the highest salary for Marketing related jobs in India?

A: Delhi, Mumbai, Pune, Bangalore, and Hyderabad are amongst the top cities in India with the highest paying job in the Marketing industry.

Popular Exams

Following are the top exams for Sales & Marketing. Students interested in pursuing a career on Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

19 Dec ' 24

CAT 2024 result announcement

3 Dec ' 24 - 5 Dec ' 24

CAT 2024 answer key challenge

12 Apr ' 25

SET 2025: Last date of Registration and fee payment

25 Apr ' 25

SET 2025 admit card availability (Test 01)

25 Dec ' 24 - 25 Jan ' 25

MAH CET 20245 registration process

Mar '25

MAH MBA CET 2025

TENTATIVE

24 Dec ' 24 - 2 Mar ' 25

MAT 2024 Registration Process PBT (February)

24 Dec ' 24 - 9 Mar ' 25

MAT 2024 Registration Process CBT (February)

Popular Sales & Marketing Colleges in India

Following are the most popular Sales & Marketing Colleges in India. Learn more about these Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1.05 L
3 Courses
4.2 K - 24.2 L
25 LPA
3.5 L
3.9 L - 4.2 L
33.67 LPA
1 Course
12 L
24.45 LPA

Popular Private Sales & Marketing Colleges in India

1 Course
4.69 L
2.8
2.26 L
4.17 LPA
1 Course
13.3 L
2.61 L - 7.02 L
3 - 5.6 LPA

Sales & Marketing Applications open. Apply Now

1 Course
6.25 L
4.3
1 Course
2.4 L
3.7

Popular Sales & Marketing UG Courses

Following are the most popular Sales & Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Sales & Marketing PG Courses

Following are the most popular Sales & Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

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Student Forum

chatAnything you would want to ask experts?
Write here...

Answered a week ago

The following is a list of a few top companies that were a part of the recent placement drive at Altera Institute:

Altera Institute of Management Top Recruiters

Godrej, Himalaya

Jubliant

1Digitalstack

Blinkit

Blinkit

Wella

Mullenlow Lintas Group

WPP

 

39519231
Shoaib Mehdi

Contributor-Level 10

Answered a week ago

The median package offered to PGP in Applied Marketing students during Altera Institute placements in 2024 stood at INR 14.1 LPA. The same is tabulated below:

Particulars

Placement Statistics (2024)

Median package

INR 14.1 LPA

39519231
Shoaib Mehdi

Contributor-Level 10

Answered 3 weeks ago

Yes, For admission into MBA there will be required B.E degree. So, as you done B.E and you have 20 years of experience will definitely get the admission in MBA. Admission into MBA can take based on the B.E degree. And you have 29 years experience in mechanical degree which helps to get admission def

...Read more

S

SUJITHREDDY

Contributor-Level 6

Answered 3 weeks ago

EMPI Business School cutoff 2024 has been released for admission to the PGDM in General Management (Marketing and Financial Management) course. The institute accepts several national-level (CAT/XAT/MAT/CMAT) entrance exams for admitting students to its PGDM courses. During the EMPI Business School P

...Read more

R

Rashmi Sinha

Contributor-Level 10

Answered a month ago

You are not allowed to start medical stores or pharmacies with only a *Post Graduate Diploma in Pharmaceutical Sales and Management (PGDPSM)* by IGNOU. The qualifications one will be able to legally open and run his/her medical store/pharmacy in India shall meet the following criteria:
# Qualifying C

...Read more

S

Shejal agrawal

Contributor-Level 10

Answered a month ago

Every business organisation requires a sales and marketing staff to sell a commercial item and assist it reach the people. A course in Marketing and Sales opens a variety of job options as every organisation has a sales and marketing department. This course teaches students how to use the marketing

...Read more

P

Pallavi Rai

Beginner-Level 5

Answered a month ago

If you want to establish your own business, sales and marketing courses can give you the core knowledge you need to effectively sell your products or services and reach your target audience.
These courses can help you develop your career if you already work in Sales or Marketing. They can teach you t

...Read more

P

Pallavi

Contributor-Level 10

Answered a month ago

Jaipuria Noida considers CAT score for scholarship to PGDM Marketing Management students. Below is the criteria and fee after waiver for PGDM:

CourseCriteriaFee After Scholarship
PGDM Marketing Management80% & aboveINR 12.25 lakh
PGDM Marketing Management70% & aboveINR 13.25 lakh

N

Nishtha Shukla

Contributor-Level 10

Answered a month ago

Follow the below to pursue an MBA in IT, Analytics, and Research Sales Management from BIMS powered by Sunstone.
Eligibility: Candidate needs to possess a Bachelor's degree with a minimum 50% from any recognised University. Even final year candidates are eligible
Entrance Test : Valid marks from entra

...Read more

J

Jagadesh Sai

Contributor-Level 10

Answered a month ago

For accessing into a Postgraduate Diploma in Marketing & Management in Australia most institution requires the following entrance qualification/examination.

# 1. *English Language Proficiency Test* (It is a compulsion required for all Overseas students from the Majority of Australian Universities).
 

...Read more

S

Shejal agrawal

Contributor-Level 10

Answered 2 months ago

The key highlights of Altera Institute placements for its PGP in Applied Marketing Class of 2024 are tabulated below:

Particulars

PGP in Applied Marketing Placement Statistics (2024)

the highest package

INR 24 LPA

Average package

INR 15 LPA

Median package

INR 14.1 LPA

Top 30 percentile average package

INR 18.9 LPA

Average fresher CTC

INR 13.1 LPA

Top recruiters

Godrej, Himalaya, Jubliant, 1Digitalstack, Blinkit, Wella, Mullenlow Lintas Group, WPP

39519231
Shoaib Mehdi

Contributor-Level 10

Answered 2 months ago

The average package offered to PGP in Applied Marketing students during Altera Institute placements in 2024 stood at INR 15 LPA. The same is tabulated below:

Particulars

Placement Statistics (2024)

Average package

INR 15 LPA

39519231
Shoaib Mehdi

Contributor-Level 10

Answered 2 months ago

Altera Institute offers decent placements to its PGP in Applied Marketing students. The key highlights of Altera Institute placements for its PGP in Applied Marketing Class of 2024 are tabulated below:

Particulars

PGP in Applied Marketing Placement Statistics (2024)

the highest package

INR 24 LPA

Average package

INR 15 LPA

Median package

INR 14.1 LPA

Top 30 percentile average package

INR 18.9 LPA

Average fresher CTC

INR 13.1 LPA

Top recruiters

Godrej, Himalaya, Jubliant, 1Digitalstack, Blinkit, Wella, Mullenlow Lintas Group, WPP

39519231
Shoaib Mehdi

Contributor-Level 10

Answered 2 months ago

Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi

...Read more

A

Akanksha Chaudhary

Contributor-Level 10

Answered 2 months ago

The duration of Jaipur National University Dubai campus BBA Digital Marketing is 3 years. The course fee is AED 25,000 (Around INR 5.7 L) and the registration fee is AED 1,500. Make sure to check the monthly living expenses as well.

43342425
Akanksha Malhotra

Contributor-Level 10

Answered 2 months ago

Some of the USPs of Jaipur National University BBA Digital Marketing are given below:

  • This course is designed to meet the ever-evolving demands of the Digital Marketing industry
  • Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing

...Read more

43342425
Akanksha Malhotra

Contributor-Level 10

Answered 2 months ago

To ensure a fair evaluation, Altera Institute has a 3-step admission process which is mentioned below:

  • Application Form: Applicants are required to provide a detailed information regarding their academic qualifications and their professional experiences, along with a Statement of Purpose (SOP). This

...Read more

L

Liyansha Jain

Contributor-Level 10

Answered 2 months ago

The PGP in Applied Marketing is a specialised programme which is designed to provide practical skills and the knowledge which is essential for careers in Brand, Product and  Growth Marketing. It covers several key areas such as product management, marketing strategy, digital marketing, brand managem

...Read more

L

Liyansha Jain

Contributor-Level 10

Answered 2 months ago

Insurance emerged as the top sector with 26% of PGDM Marketing Management students placed from the 2022-24 batch. The second in the sequence were the Consulting and Financial Services sectors. The following table represents the sector-wise XISS placement percentage for PGDM MM batch 2022-24: 

Sector

PGDM MM Placement Percentage (2024)

Insurance

26%

Consulting

18%

Financial Services

18%

Manufacturing

8%

FMCG

6%

E-Commerce

6%

Banking

6%

IT

4%

Edu-Tech

4%

Retail

2%

Asset Management

2%

A

Aarushi Kalra

Contributor-Level 10

Answered 2 months ago

The selection process for admission in MBA in Marketing typically follows these stages:

  1. Entrance Exam: First of all you need to clear the entrance exam like CAT, XAT, GMAT etc.., to be eligible for shortlisting process.
  2. Group Discussion (GD) / Personal Interview (PI): Candidates who clear the entrance

...Read more

P

Pallavi

Contributor-Level 10

Answered 2 months ago

MBA in Marketing Management placements in BIMS powered by Sunstone are quite good, with opportunity in 150+ different profiles and 1100+ different jobs. The institute offers an assurance of 10+ job placements with at least INR 4 Lacs annual salary and if a student remains jobless, the institute will

...Read more

K

Kapil Lalwani

Contributor-Level 10

Answered 2 months ago

Chetana's Institute of Management and Research usually offers a PGDM in Marketing with an intake of 60 to 120 students per batch. The seats, however, vary with the respective academic year and infrastructure and programme structure. This very programme includes all necessary skills in marketing mana

...Read more

K

KUMKUM BASWAL

Contributor-Level 8

Answered 2 months ago

For Post Graduate Diploma in Marketing Management at the DAV College, Chandigarh, a graduate or post-graduate degree in any discipline with a minimum of 50% marks is eligible to apply. Students who wish to enroll in the course should forward online applications through the official website of the co

...Read more

7388054
Akash Kumar Gupta

Guide-Level 12

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