Media bigwigs unravel the road ahead for content creators
The general sentiment around technology is that of fear, given the disruption happening around us. Around journalism, it is that of despair. It is hard to agree on what’s news anymore. We believe we all have access to the ‘truth’, thanks to technology. People base their opinion on their ‘real facts’, and everyone wants to prove that they are correct, especially on social media.
However, veteran journalist Rohit Saran asserts that the best days of storytelling in journalism are ahead of us. “No matter how sad you feel when you see a bad piece of journalism, as a profession it is getting better,” he reassures.
Currently working as Advisor at India Today Group, Saran was speaking at the ‘Education Tomorrow’ conclave organised by UPES to discuss the future of education.
“The shallower work sometimes gets good publicity. But do not confuse that with the fact that fundamentally, the craft in journalism, the technology to deliver stories, and audience reach is improving. And with that, the work that journalists do is also getting better,” he says.
Q: Is UPES Dehradun good for BTech CSE placements?
Q: What is the highest package in BPharma at UPES Dehradun?
The key placement highlights for Class of 2022-2023 is mentioned below:
Particulars | Placement Statistics |
---|---|
the highest CTC | INR 7 LPA |
Average CTC | INR 5 LPA |
Q: What is the job scope after BTech from UPES Dehradun?
BTech is one of the recognised courses of UPES. It is one of the best BTech colleges in India with forward-looking curriculum helping students make a successful career in the Engineering field. After completing BTech from UPES, students are open to array of opportunities. Any graduate who has successfully pursued a BTech degree can get a job in almost all sectors in India. Besides being hired as engineers, BTech graduates are also hired as consultants, subject matter experts, researchers, managers etc. Take a look at some of the popular job profiles for BTech graduates below:
- Computer Science Engineer
- Mining Engineer
- Civil Engineer
- Mechanical Engineer, etc.
Click here to know the job scope after BTech
Saran, who has spent a good part of his career in print journalism, points out that till a few years ago journalists had a vague clarity on user engagement once the story was printed. “There was a very unguided intuition that went into making the product. Today, you can know everything about every story you do,” he says.
In addition, digital offers the massive advantage of reaching a wider audience – almost the entire world – as everything gets distributed universally, especially with the English language content.
Content across different languages, formats and geographies
Besides the reach, technology has also made it easier to cut across different languages, formats, and geographies. As per Ranjeet Pratap Singh, Co-Founder and Chief Executive Officer of Pratilipi, India’s largest user-generated storytelling platform, it is an exciting time for content creators.
Q: What are the job profiles for BPharma students of UPES Dehradun?
There are several opportunities for BPharma graduates in both the public and private sectors. Healthcare and medicine are two industries that will continue to grow as long as humans exist, therefore there will be lots of opportunities. Some of the top job profiles and their descriptions after completing the BPharma degree from UPES Dehradun are listed below:
Job Profiles | Average Annual Salary (in INR) |
---|---|
Medical Writer | 4 L - 6 L |
Clinical Researcher | 5 L |
Drug Inspector | 8 L - 14 L |
Medical Representative | 3 L - 6 L |
Pharmacy Business | 7 L - 10 L |
Chemical Technician | 5 L - 8 L |
Health Inspector | 5 L - 8 L |
Click here to know Job scope after BPharma
Q: How good is UPES Dehradun for MBA placements?
MBA is one of the popular courses of UPES Dehradun. When it comes to placements, the University offers decent placements annually. The highest package offered during UPES MBA placements 2024 stood at INR 30 LPA. The top 10% UPES MBA average package offered during UPES placements 2024 stood at INR 18.06 LPA. The key highlights of UPES Dehradun MBA placements 2024 are tabulated below:
Particulars | Placement Statistics (2024) |
---|---|
Highest package | INR 30 LPA |
Top 10% average package | INR 18.06 LPA |
Average package (overall) | INR 7.69 LPA |
Note: The placements are going on for the academic year 2023-2024. The data mentioned above for 2024 placements may vary once the final placement report 2024 is out.
Q: How are the placements at UPES Dehradun?
UPES Dehradun offers good annual placements for courses like BTech, MBA, MCA, etc. In 2024, the participating recruiters placed various students of the University in various sectors viz., Consulting, BFSI, FMCG, etc. The highest package offered during UPES Dehradun placements 2024 stood at INR 50.09 LPA. The School-wise key highlights of the UPES Dehradun placements for the Class of 2024 are presented below:
School | Average Package (2024) | Highest Package (2024) |
---|---|---|
School of Advanced Engineering | INR 7.02 LPA (overall) INR 7.03 (BTech) | INR 33 LPA (overall) INR 33 (BTech) |
School of Computer Science | INR 8.41 LPA (overall) INR 8.59 (BTech CSE) | INR 50.09 LPA (BTech CSE) |
School of Business | INR 6.47 LPA (overall) INR 7.69 (MBA) INR 4.69 LPA (BBA) | INR 30 LPA (overall) INR 30 LPA (MBA) INR 10 LPA (BBA) |
School of Design | INR 6.48 LPA | INR 15.17 LPA |
School of Law | INR 4.96 LPA | INR 16.60 LPA |
School of Health Sciences &Technology | INR 3.96 LPA | INR 7 LPA |
School of Liberal Studies | INR 3.45 LPA | INR 4.56 LPA |
Overall | INR 7.02 LPA | INR 50.09 LPA |
Moreover, the key highlights of the UPES Dehradun placements for the Class of 2023 are presented below:
Particulars | Placement Statistics (2023) |
---|---|
Highest package | NR 50 LPA |
Total students placed | 1,900+ |
Total recruiters | 560 |
Placement percentage | 94% |
Q: What was the average package for UPES MBA placements in 2023, and how does the note regarding placement data relate to this?
The average package for UPES MBA placements in 2023 was INR 8.12 LPA as of May 2023. The note clarifies that placements for the academic year 2022-2023 are ongoing, and the data presented for 2023 is accurate as of May but may change when the final placement report for 2023 is released, reflecting the dynamic nature of placement statistics.
Q: How can I get a job after completing my MBA from UPES Dehradun?
After completing an MBA from UPES Dehradun, candidates should focus on tasks such as joining the alumni network, building an impressive resume for jobs, opting for internships, exploring industries along with preparing and attending mock interviews to land the dream job.
“If there is a great story in Kannada or Tamil, why shouldn’t that story be created in other languages? Can we increase the catalogue multiple times without having more people to do that?
If a journalist has written a news report or a writer has written a story, technology should be able to convert that story into audio, video, or any other format,” he says.
For Shaili Chopra, founder of SheThePeople, India’s first and biggest storytelling platform for trailblazing women, format is an “overhang of the past”, and the real challenge lies in telling a great story. “You can tell the same story in different ways. But how do you get the maximum number of people (to read it)?” she asks.
In 2014, Chopra used her phone as her studio and started focussing on stories about women. Seven years later, her platform has 20 million views a month and over 3.2 million social media followers.
Her mantra? People. “In the rut of keeping up with technology, we often forget that stories are about people. This has not changed in centuries, and it will not change,” the Ram Nath Goenka Awardee says and adds, “Content is no more about consuming alone; it is also about engaging. The longevity of the content is important; how long can people come back and interact with it.”
The economics of content creation
With an increase in the ways content is generated, the avenues for monetisation of content have soared. Berges Malu, Senior Director of Public Policy at Sharechat, says that creators have now found more ways to monetise across platforms “through subscriptions, and with readers donating money to their favourite creators”. Given that more and more content is getting visual, he advises creators to make the first five seconds of the video interesting enough to capture the viewers’ imagination.
Digital: The kitchen of content creation
Sharing his insights from a survey conducted recently at the UPES School of Modern Media (SoMM), Professor Nalin Mehta, Dean, SoMM, says, “We asked the students which media platform they wanted to work for. All of them started with the word digital. Those who want to be journalists, said they want to work in the digital space.”
Saran endorses the view that digital gives an infinite creative space, where content creators can experiment with audio, video, text, gifs and various other formats.
Will technology replace the need for human skills?
Despite the disruption, media experts believe that technology will remain a facilitator for telling stories, but never be able to replace human skills. SheThePeople founder Shaili Chopra says, “You need feet on the ground for various reasons. To get a deeper lens into the story and understand the nuances of languages because every language in the Indian context has an element that needs to come alive in that language. A story has layers of complexity. Technology cannot replace feet on the ground. You need to have people who can tell a good story.”
Note: The views expressed in this article are that of UPES and do not reflect/represent those of Shiksha
Shiksha writer
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First of all, if you are considering joining Chandigarh University then yes you are going on the right track and don't wait too long to think, join the university as it is the best place to be.
Firstly, the university doesn't offer B.Tech, it offers B.E. which is more good and unique. The program is
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Beginner-Level 4
Answered a week ago
In UPES, Dehradun, it runs the MBA course on Business Analytics along with the professional services provider company KPMG. As said above the competitive admissions at MBA in the basis of various scores such as in different entrance examinations are provided as:
CAT 2024 cutoff:
Category
General SC /
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Contributor-Level 10
Answered 2 weeks ago
School of Petroleum Management, Pandit Deendayal Energy University does not offer direct admission to MBA and PhD courses. The school considers CAT, XAT or NMAT scores for admission to MBA programme. The selection to PhD course is based on a Written Aptitude Test conducted by the school. Aspirants c
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Contributor-Level 10
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UPES School of Business MBA is a two-year full-time programme, offered at the PG level. The institute offers an MBA in nine specialisations, which are further divided into sub-specialisations. Candidates can refer to the following table for more information:
Core-Specialisation | Sub-Specialisation |
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MBA |
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MBA (Business Analytics) - KPMG |
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MBA (Oil and Gas Management) |
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MBA (Power Management) |
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MBA (International Business) |
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MBA (Logistics and Supply Chain Management) |
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MBA (Aviation Management) |
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MBA (Strategy & Consulting) - KPMG |
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MBA (Global Programme)* | Specialisation as per Partner University:
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Contributor-Level 7
Answered 2 weeks ago
You can definitely appear for CUET to seek admission in a BBA programme as an Arts student. In fact, you can even get a direct admission into a BBA programme of many decent colleges and Universities without CUET.
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Beginner-Level 4
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Beginner-Level 5
UPES Dehradun is well known for its BTech placements. It offers good placements every year for BTech course, especially the CSE branch. The highest package offered to BTech CSE students during UPES BTech placements 2024 stood at INR 50.09 LPA. The top 10% UPES CSE average package offered in 2024 stood at INR 17.69 LPA. The key highlights of UPES Dehradun BTech CSE placements 2024 are tabulated below:
Particulars
Placement Statistics (2024)
Highest package
INR 50.09 LPA
Top 10% Average package
INR 17.69 LPA
Average package (overall)
INR 8.59 LPA