BBA in Digital Marketing 

at Adamas University Kolkata, Barasat

Adamas University Kolkata offers ample opportunities for aspiring students with a total of 150 seats in its BBA program, allowing them to specialize in either BBA (Hons.) with 120 seats or BBA in Logistics and Supply Chain Management with 30 seats, providing a tailored educational experience in the field of business.

In the third semester of the BBA programme with a specialisation in Digital Marketing at Adamas University, students will engage in a range of courses, including Community Services, Venture Ideation, Marketing Management – I, Financial Management, Human Resource Management – I, Supply Chain Management, Production & Operations Management, and an elective course on Employability and Practitioner Skills-I. Each course is designated with a course code and has a specified credit allocation, contributing to a comprehensive understanding of Digital Marketing in the business context.

In the third semester of the BBA programme at Adamas University, students encounter a diverse set of courses, comprising Community Services, Venture Ideation, Marketing Management - I, Financial Management, Human Resource Management – I, Supply Chain Management, Production & Operations Management, and an elective on Employability and Practitioner Skills-I. These courses cover a range of subjects, contributing to a holistic understanding of business and management, with a total credit allocation of 21.

The Bachelor of Business Administration (BBA) programme at Adamas University Kolkata provides a comprehensive opportunity with a total of 150 seats. Among these, 120 seats are dedicated to BBA (Hons.), emphasizing a broader Business Education, while an additional 30 seats are specifically allocated for those interested in specializing in Logistics and Supply Chain Management, offering students a tailored path to expertise in this dynamic field.

Adamas University's BBA programme offers a wide spectrum of career paths, encompassing Sales and Marketing, Financial Markets, Consulting, and Investment Banking. The curriculum is meticulously designed to impart essential skills and in-depth knowledge, providing students with a well-rounded foundation for success in these dynamic fields. Graduates emerge equipped with the expertise and versatility needed to thrive in various professional environments within the business landscape.

The median package secured after the completion of the BBA programme at Adamas University in year 2021 and 2022 were INR 2.10 and INR 2.94 respectively. The total cost of tuition for the three-year BBA programme ranges between INR 4.8 Lacs - INR 5 lakh. Considering the total cost of tuition and the median package secured this seems to be a good return on the investment. The total tuition fee mentioned here is taken from unofficial sources and hence, is indicative.

BBA is a three-year course offered in five specialisations, namely Business Analytics, Digital Marketing, Entrepreneurship & Family Business and Logistics & Supply Chain Management. The university also offers a three-year BBA (Hons) course. After completing BBA course from the university, candidates are open to multiple job opportunities. BBA graduates can look for jobs in sales and marketing department of companies as management trainees. Similarly opportunities in HR and Finance, especially financial product selling are quite frequent. They can also join BPO and ITES companies.

Adamas University offers a three-year BBA (Hons) course. The university also offers BBA in five specialisations, namely Business Analytics, Digital Marketing, Entrepreneurship & Family Business and Logistics & Supply Chain Management. After completing BBA course from the university, candidates are open to multiple job opportunities. BBA graduates can look for jobs in sales and marketing department of companies as management trainees. Similarly opportunities in HR and Finance, especially financial product selling are quite frequent. They can also join BPO and ITES companies.

To apply for Adamas University's BBA and BBA (Hons) programs, candidates can follow these steps:

1. Visit the official website, adamasuniversity.ac.in.
2. Click on 'Apply Now' on the Home page.
3. Register with basic details.
4. Log in to fill out the application form.
5. Upload required documents and pay the application fee of INR 1,000.
6. Submit the completed application form. The mode of application is online.

 Admission to BBA course is based on merit in the last qualifying exam. Aspirants with good score in the qualifying exam are entitled to direct admission. Candidates with less score in the qualifying exam are required to qualify AUAT to get admission to BBA course. After completion of the selection rounds, shortlisted candidates are called for counselling and document verification. Candidates need to pay the course fee to confirm their admission.