Digital Marketing Syllabus 2024: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books
Aquib RahmanAssistant Manager
Going for online digital marketing courses for quick career growth?
Here, you can find a wide range of certifications in various types of digital marketing - from Coursera, edX, Simplilearn, upGrad, Udemy, and more. They cover social media, SEO, email marketing, content marketing and Google Analytics.
Before choosing your preferred specialisation, choosing broader digital marketing courses will give you a hang of the tools and techniques of all. That will also give you a broader perspective as a beginner or when making a career switch. It is recommended that you specialise in SMM or Google Ads later.
So that you don’t pick certifications randomly and get easily overwhelmed, we will categorise the digital marketing course syllabus based on beginner to advanced levels.
- Digital Marketing Syllabus | Core Subjects
- 1.1 Introduction and Importance of Digital Marketing
- 1.2 Search Engine Optimisation (SEO)
- 1.3 Content Marketing
- 1.4 Social Media Marketing (SMM)
- 1.5 Search Engine Marketing (SEM)
- 1.6 Email Marketing
Digital Marketing Syllabus | Core Subjects
Here are some of the essential subjects in digital marketing courses online.
Introduction and Importance of Digital Marketing
This is where beginner-level digital marketing courses start. Depending on the course provider, you will get a rough idea of the domain through examples and case studies.
Beginners |
|
Search Engine Optimisation (SEO)
SEO is a broad topic and a key element of digital marketing. The syllabus for beginners and intermediates would vary based on the list below.
Beginners |
|
Intermediates & Advanced |
|
Content Marketing
Content marketing shapes the overall digital marketing strategy. That’s why most freshers and those who switch careers get into content writing/marketing first. Then they will specialise in other fields, including SEO and email marketing.
Beginners |
|
Intermediates & Advanced |
|
Social Media Marketing (SMM)
Social media marketing, as many experts believe, can bring faster results than SEO efforts. It is a significant part of a digital marketing strategy that uses content across various visual formats.
Beginner |
|
Intermediate and Advanced |
|
Search Engine Marketing (SEM)
While SEO is a pull strategy for bringing organic traffic through search engines, SEM is a push strategy that gets a website paid traffic.
Beginner |
|
Intermediate & Advanced |
|
Email Marketing
Email marketing is a digital marketing strategy that involves sending targeted emails to a specific audience to promote a product or service, build brand loyalty, or increasing sales.
Beginner |
|
Intermediate & Advanced |
|
Popular Digital Marketing Colleges in India
Popular Private Digital Marketing Colleges in India
Digital Marketing Applications open. Apply Now
Most Popular Courses
Popular Courses
- Discontinued (Aug 2024)- Digital and Social Media MarketingIIM Ahmedabad - Indian Institute of Management
- Services Marketing : Concepts and ApplicationsIIM Bangalore - Indian Institute of Management
- Integrated BBA + MBALPU - Lovely Professional University
- Master of Business Administration (MBA)Graphic Era Deemed to be University
- PGDM in E-BusinessPrin. L. N. Welingkar Institute of Management Development and Research, Mumbai
- Master of Business Administration (MBA)Thiagarajar School of Management
- Post Graduate Diploma in Management (PGDM)New Delhi Institute of Management
- Digital Marketing and AnalyticsIndian School of Business, Hyderabad
- Post Graduate Diploma in Management (PGDM)GIBS Business School
- Post Graduate Diploma in Management (PGDM)Jagdish Sheth School of Management (JAGSoM)
Popular Digital Marketing UG Courses
UG Courses
- BBA
229 Colleges
- UG Diploma
46 Colleges
- B.Voc
19 Colleges
- B.Com
13 Colleges
- BCA
11 Colleges
Popular Digital Marketing PG Courses
PG Courses
- MBA/PGDM
243 Colleges
- PG Diploma
65 Colleges
- Executive MBA/PGDM
9 Colleges
- M.J.M.C.
2 Colleges
- M.Sc.
2 Colleges
Popular Exams
19 Dec ' 24 | CAT 2024 result announcement |
3 Dec ' 24 - 5 Dec ' 24 | CAT 2024 answer key challenge |
12 Apr ' 25 | SET 2025: Last date of Registration and fee payment |
25 Apr ' 25 | SET 2025 admit card availability (Test 01) |
5 Jan ' 25 - 10 Jan ' 25 | NMAT 2024 Scheduling Window (second phase) |
5 Jan ' 25 - 10 Jan ' 25 | NMAT 2024 Registration Window (second phase) |
24 Dec ' 24 - 2 Mar ' 25 | MAT 2024 Registration Process PBT (February) |
24 Dec ' 24 - 9 Mar ' 25 | MAT 2024 Registration Process CBT (February) |
News & Updates
Jan 5, 2025
Student Forum
Answered 4 days ago
Digital marketing and CRM differ in scope and focus, mainly. Digital marketing is a broader practice of utilising all types of channels, from blogs to social media to emails and so on, to promote a brand. CRM tools extract customer data and focus on maintaining relationships with customers. Learning
S
Contributor-Level 9
Answered a week ago
Admission for BBA in Digital Marketing is based on a combination of entrance exam performance and Class 12 scores. Some colleges may also admit students based on their previous higher studies. The admission process typically includes:
- Registration on the official website
- Filling out the application
P
Beginner-Level 4
Answered a week ago
No, math is not a compulsory subject for a Bachelor of Business Administration (BBA) in Digital Marketing. Admission to a BBA in Digital Marketing programme can be through merit or entrance exams. Some common entrance exams include CUET and MIT-WPU CET Entrance Exam.
P
Beginner-Level 4
Answered a week ago
Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.
On the other hand, Social M
K
Beginner-Level 4
Answered a week ago
Yes, candidates can certainly pursue a career in BBA Digital Marketing in India after completing Class 12. Digital Marketing is an inclusive field that does not necessarily require a specific degree to get started.
Candidates can start by enrolling in Digital Marketing UG courses and further opt for
P
Contributor-Level 10
Answered a week ago
BBA in Digital Marketing is a 3-year undergraduate degree programme focusing on all the marketing aspects needed to take your business to the next level. This could be a candidate's best choice if they love the dynamism the market offers and also have a passion for creativity and innovation.
S
Beginner-Level 4
Answered 3 weeks ago
Some of the top digital marketing colleges in Canada include:
- The University of Toronto
- Centennial College
- York University
- Lambton College
- Lawrence College
- George Brown College
- University of Winnipeg
- University of Saskatchewan
- The University of British Columbia (UBC)
- Bow Valley College
- Douglas College
From cert
A
Beginner-Level 4
Answered 3 weeks ago
Yes, it may be worthwhile to pursue a career in digital marketing in Canada. Canada has a booming digital economy, and an increasing number of companies are realising the value of having an online presence and using digital marketing techniques. In addition, Canada's robust economy, multicultural s
Y
Beginner-Level 4
Answered 4 weeks ago
To pursue an MBA in Digital Marketing at SRM School of Management, you must meet the following eligibility criteria:
- Educational Qualification: A Bachelor's degree in any discipline with a minimum aggregate of 60%.
- Entrance Exam: Admission is through the SRM Joint Entrance Examination for Management (
S
Contributor-Level 10
Answered 4 weeks ago
The best way to start your career in HR is to get into recruitment. Consider joining a mid sized recruitment firm & get your hands dirty with everything to do with recruitment - Sourcing, screening, selling the job, client coordination. Do not settle for mediocrity in recruitment. Go that extra mile
S
Contributor-Level 9
Answered a month ago
The MBA in Digital Marketing programme at Sanskriti University gives students the skills and information they need to develop successful digital marketing strategies. Some of the career opportunities available after completing the course are:
- Market Research Analyst
- Brand Manager
- Sales Manager
- Public R
A
Contributor-Level 6
Answered a month ago
Delhi NCR has the highest number of MAB in Digital Marketing colleges in India. The table below shows the region-wise distribution of the best colleges for MBA in Digital Marketing in India along with their names and number of colleges:
Locations | Number/Names of Colleges |
---|---|
Delhi/NCR | 28 (IMT Ghaziabad, Amity Business School, JK Business School, etc.) |
Pune | 26 (Symbiosis Institute of Digital and Telecom Management, School of Management, MIT WPU, BITS Pilani, etc.) |
Bangalore | 19 (CMS Business School, Jagdish Sheth School of Management, School of Management, Presidency University, etc.) |
Mumbai (All) | 14 (Prin. L. N. Welingkar Institute of Management Development and Research, ITM Business School, NAEMD, etc.) |
Kolkata | 12 (JIS University, IQ City United World School of Business, Bengal Institute of Business Studies, etc.) |
T
Contributor-Level 10
Answered a month ago
The table below shows the best government colleges for an MBA in Digital Marketing in India along with their total tuition fee and their seat intake:
Public/Government Colleges | Total Tuition Fee/Seat Intake |
---|---|
INR 10 lakh Seats: 510 | |
INR 4 lakh Seats: 150 | |
INR 3 lakh Seats: 2,080 | |
INR 10 lakh Seats: 90 |
T
Contributor-Level 10
Answered a month ago
The table below shows the average placement package offered by top recruiters who participated in top MBA in Digital Marketing colleges in India:
College Names | Annual Average Package | Top Recruiters |
---|---|---|
INR 7 LPA | Infosys, L&T, Amazon, HCL, IBM, TCS, ICICI Bank, etc. | |
Thiagarajar School of Management Placements | INR 8 LPA | Amazon, Honeywell, Deloitte, KPMG, Airtel, EY, TCS, etc.. |
New Delhi Institute of Management Placements | INR 12 LPA | Tech Mahindra, Infosys, Genpact, Colgate, Accenture, Spicejet, etc.. |
INR 16 LPA | Deloitte, CRISIL, Amazon, HDFC Bank, Relaince Retail, etc. | |
INR 8 LPA | Volvo, Goldman Sachs, PayPal, Zscaler, Genpact, etc. |
T
Contributor-Level 10
Answered a month ago
To determine the worth of joining the top MBA in Digital Marketing colleges in India, you need to go through its ROI. Listed below are some colleges along with their tuition fees and average placement package:
College Names | Total Tuition Fee | Annual Average Package |
---|---|---|
INR 10 lakh | INR 7 LPA | |
Thiagarajar School of Management MBA | INR 11 lakh | INR 8 LPA |
New Delhi Institute of Management MBA | INR 12 lakh | INR 12 LPA |
INR 10 lakh | INR 16 LPA | |
INR 7 lakh | INR 8 LPA |
T
Contributor-Level 10
Answered a month ago
It is estimated that joining the top Digital Marketing MBA colleges in India can be expensive as most colleges have tuition fees of more than INR 5 LPA. However, there are some affordable colleges having tuition fees of less than INR 1 Lacs are mentioned below:
Low-cost MBA Colleges | Tuition Fee |
---|---|
Indira Institute of Management - IIMP | INR 30,000 |
IndSearch Institute of Management Studies and Research, Law College Road Campus | INR 40,000 |
NIILM University | INR 68,000 |
NIILM0 University | INR 90,000 |
St.Mary's Group of Institutions, Guntur | INR 54,000 |
T
Contributor-Level 10
Answered a month ago
IMT Ghaziabad emerged as the top Digital Marketing MBA colleges in India followed by other colleges. Listed below are some colleges along with their NIRF ranking os past three years:
College Names | NIRF 2022 | NIRF 2023 | NIRF 2024 |
---|---|---|---|
44 | 38 | 35 | |
40 | 36 | 36 | |
34 | 32 | 38 | |
65 | 65 | 59 | |
68 | 73 | 84 |
T
Contributor-Level 10
Answered a month ago
There are about 200+ best MBA in Digital Marketing colleges in India. Of these, 158 colleges are privately owned and 7 colleges are owned by public/government entities. CAT, MAT, XAT, CMAT, and ATMA are some of the main accepting entrance exams in top MBA colleges in Digital Marketing in India. Lov
T
Contributor-Level 10
Answered a month ago
Yes, you can pursue an MBA and an Online Certificate in Digital Marketing simultaneously. Many universities and online platforms offer flexible programs that allow you to manage both at the same time.
Here are a few tips to help you balance both:
1. Time Management: Create a schedule that allows you
A
Contributor-Level 8
Answered a month ago
You will learn how to create effective advertisements, target specific audiences, and enhance their social media marketing strategies. Till now, more than 5690 students have already enrolled for the workshop.
A
Contributor-Level 9
Answered a month ago
Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi
A
Contributor-Level 10
Answered a month ago
Some of the USPs of Jaipur National University BBA Digital Marketing are given below:
- This course is designed to meet the ever-evolving demands of the Digital Marketing industry
- Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing
Answered 2 months ago
Yes, an MBA can be beneficial for a career in Digital Marketing, but whether or not it's the right choice for you depends on your individual goals and circumstances. Here are some ways in which an MBA can benefit a career in Digital Marketing:
- Broad Business Knowledge: MBA programs typically provide
P
Contributor-Level 10
Taking an Exam? Selecting a College?
Find insights & recommendations on colleges and exams that you won't find anywhere else
On Shiksha, get access to
- 63k Colleges
- 966 Exams
- 616k Reviews
- 1450k Answers
What is the difference between digital marketing and CRM?