Updated on May 10, 2023 10:17 IST
Aquib Rahman

Aquib RahmanAssistant Manager

Going for online digital marketing courses for quick career growth?

Here, you can find a wide range of certifications in various types of digital marketing - from Coursera, edX, Simplilearn, upGrad, Udemy, and more. They cover social media, SEO, email marketing, content marketing and Google Analytics. 

Before choosing your preferred specialisation, choosing broader digital marketing courses will give you a hang of the tools and techniques of all. That will also give you a broader perspective as a beginner or when making a career switch. It is recommended that you specialise in SMM or Google Ads later.

So that you don’t pick certifications randomly and get easily overwhelmed, we will categorise the digital marketing course syllabus based on beginner to advanced levels. 

Table of Contents
  1. Digital Marketing Syllabus | Core Subjects 
    • 1.1 Introduction and Importance of Digital Marketing 
    • 1.2 Search Engine Optimisation (SEO)
    • 1.3 Content Marketing
    • 1.4 Social Media Marketing (SMM)
    • 1.5 Search Engine Marketing (SEM)
    • 1.6 Email Marketing

Digital Marketing Syllabus | Core Subjects 

Here are some of the essential subjects in digital marketing courses online. 

Introduction and Importance of Digital Marketing 

This is where beginner-level digital marketing courses start. Depending on the course provider, you will get a rough idea of the domain through examples and case studies. 

Beginners 

  • Why companies are choosing digital marketing over traditional methods
  • How companies analyse online marketing goals
  • Overview of all digital marketing tactics
  • Implementing a digital marketing strategy


Search Engine Optimisation (SEO)

SEO is a broad topic and a key element of digital marketing. The syllabus for beginners and intermediates would vary based on the list below. 

Beginners

  • How Websites Work
  • Basics of Website Design 
  • Basics of Search Engines: Google, Bing, etc.
  • Organic vs Paid Search
  • Keyword Research
  • Types of Keywords
  • On-page, Off-page, Local, and Technical SEO, link-building basics
  • SEO metrics and tools like Google Search Console, SEMrush

Intermediates & Advanced

  • SEO Management
  • Competitive Keyword Analysis
  • Keyword Mapping
  • Local SEO Strategy
  • Mobile SEO
  • Developing KPIs for SEO
  • SEO Campaigns
  • Google Algorithms

Content Marketing

Content marketing shapes the overall digital marketing strategy. That’s why most freshers and those who switch careers get into content writing/marketing first. Then they will specialise in other fields, including SEO and email marketing.

Beginners

  • Types of Content Formats - Blogs, Videos, Social Media
  • Content Marketing Strategy based on the needs of the audience
  • Content marketing tools 
  • Creating Content Marketing Calendar 
  • Analysing basic content marketing metrics

Intermediates & Advanced

  • Creating a Content Distribution Plan
  • Integrating AI tools for Scaling Content Creation
  • Content A/B testing
  • Optimising Content based on advanced SEO principles
  • Content localisation

Social Media Marketing (SMM)

Social media marketing, as many experts believe, can bring faster results than SEO efforts. It is a significant part of a digital marketing strategy that uses content across various visual formats. 

Beginner

  • Choosing the right social media channels
  • Social media calendar creation
  • Basics of social media advertising
  • Getting started with social media tools
  • Setting social media goals

Intermediate and Advanced 

  • Social media analytics and reporting
  • Social media auditing
  • Audience segmentation for social media ads
  • Setting social media campaigns for different channels
  • Social media algorithms
  • Collecting customer data

Search Engine Marketing (SEM)

While SEO is a pull strategy for bringing organic traffic through search engines, SEM is a push strategy that gets a website paid traffic. 

Beginner

  • Introduction to SEM - Google Ads, Facebook Ads
  • Bidding strategies in SEM
  • Choosing the right keywords
  • SEM metrics
  • Creating Ad copies, understanding headlines and CTAs
  • Basics of performance marketing



Intermediate & Advanced

  • Creating SEM Campaigns
  • Setting up and Managing multiple Ads accounts
  • Remarketing
  • Running Display Ads and Video Ads



Email Marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a specific audience to promote a product or service, build brand loyalty, or increasing sales.

 

Beginner

  • Creating Contact Lists
  • Types of Email Lists
  • Email Marketing Tools

Intermediate & Advanced

  • Email automation
  • Email marketing strategy
  • A/B Testing
  • Email Analytics and Reporting
  • Email marketing campaign optimisation

Popular Digital Marketing Colleges in India

Following are the most popular Digital Marketing Colleges in India. Learn more about these Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
96 K
1.35 L
1.5 L
90 K
1 L - 3.82 L

Popular Private Digital Marketing Colleges in India

3.84 L - 5.36 L
4.0
3.41 L
5 Courses
22.5 K - 3.5 L
5.0
4 Courses
7 K - 7.2 L
3.5 LPA
1 Course
10.45 L
4.1

Digital Marketing Applications open. Apply Now

6.15 L - 6.3 L
3.9

Popular Digital Marketing UG Courses

Following are the most popular Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Digital Marketing PG Courses

Following are the most popular Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Popular Exams

Following are the top exams for Digital Marketing. Students interested in pursuing a career on Digital Marketing, generally take these important exams.You can also download the exam guide to get more insights.

19 Dec ' 24

CAT 2024 result announcement

3 Dec ' 24 - 5 Dec ' 24

CAT 2024 answer key challenge

12 Apr ' 25

SET 2025: Last date of Registration and fee payment

25 Apr ' 25

SET 2025 admit card availability (Test 01)

5 Jan ' 25 - 10 Jan ' 25

NMAT 2024 Scheduling Window (second phase)

5 Jan ' 25 - 10 Jan ' 25

NMAT 2024 Registration Window (second phase)

24 Dec ' 24 - 2 Mar ' 25

MAT 2024 Registration Process PBT (February)

24 Dec ' 24 - 9 Mar ' 25

MAT 2024 Registration Process CBT (February)

qna

Student Forum

chatAnything you would want to ask experts?
Write here...

Answered 4 days ago

Digital marketing and CRM differ in scope and focus, mainly. Digital marketing is a broader practice of utilising all types of channels, from blogs to social media to emails and so on, to promote a brand. CRM tools extract customer data and focus on maintaining relationships with customers. Learning

...more

S

Syed Aquib Ur Rahman

Contributor-Level 9

Answered a week ago

Admission for BBA in Digital Marketing is based on a combination of entrance exam performance and Class 12 scores. Some colleges may also admit students based on their previous higher studies. The admission process typically includes: 

  • Registration on the official website 
     
  • Filling out the application

...more

P

Piyush Chatterjee

Beginner-Level 4

Answered a week ago

No, math is not a compulsory subject for a Bachelor of Business Administration (BBA) in Digital Marketing. Admission to a BBA in Digital Marketing programme can be through merit or entrance exams. Some common entrance exams include CUET and MIT-WPU CET Entrance Exam.

P

Pallavi Rai

Beginner-Level 4

Answered a week ago

Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.

On the other hand, Social M

...more

K

Kritika Tyagi

Beginner-Level 4

Answered a week ago

Yes, candidates can certainly pursue a career in BBA Digital Marketing in India after completing Class 12. Digital Marketing is an inclusive field that does not necessarily require a specific degree to get started.

Candidates can start by enrolling in Digital Marketing UG courses and further opt for

...more

P

Pallavi

Contributor-Level 10

Answered a week ago

BBA in Digital Marketing is a 3-year undergraduate degree programme focusing on all the marketing aspects needed to take your business to the next level. This could be a candidate's best choice if they love the dynamism the market offers and also have a passion for creativity and innovation.  

S

Shruti Shukla

Beginner-Level 4

Answered 3 weeks ago

Some of the top digital marketing colleges in Canada include:

  • The University of Toronto
  • Centennial College
  • York University
  • Lambton College
  • Lawrence College
  • George Brown College
  • University of Winnipeg
  • University of Saskatchewan
  • The University of British Columbia (UBC)
  • Bow Valley College
  • Douglas College

From cert

...more

A

Aayushi Dhawan

Beginner-Level 4

Answered 3 weeks ago

Yes, it may be worthwhile to pursue a career in digital marketing in Canada. Canada has a booming digital economy, and an increasing number of companies are realising the value of having an online presence and using digital marketing techniques.  In addition, Canada's robust economy, multicultural s

...more

Y

Yatendra Shukla

Beginner-Level 4

Answered 4 weeks ago

To pursue an MBA in Digital Marketing at SRM School of Management, you must meet the following eligibility criteria:

  1. Educational Qualification: A Bachelor's degree in any discipline with a minimum aggregate of 60%.
  2. Entrance Exam: Admission is through the SRM Joint Entrance Examination for Management (

...more

S

Shiv Kumar

Contributor-Level 10

Answered 4 weeks ago

The best way to start your career in HR is to get into recruitment. Consider joining a mid sized recruitment firm & get your hands dirty with everything to do with recruitment - Sourcing, screening, selling the job, client coordination. Do not settle for mediocrity in recruitment. Go that extra mile

...more

S

Shreya Gupta

Contributor-Level 9

Answered a month ago

The MBA in Digital Marketing programme at Sanskriti University gives students the skills and information they need to develop successful digital marketing strategies. Some of the career opportunities available after completing the course are: 

  • Market Research Analyst
  • Brand Manager
  • Sales Manager
  • Public R

...more

A

Atul Pruthi

Contributor-Level 6

Answered a month ago

Delhi NCR has the highest number of MAB in Digital Marketing colleges in India. The table below shows the region-wise distribution of the best colleges for MBA in Digital Marketing in India along with their names and number of colleges:

Locations

Number/Names of Colleges

Delhi/NCR

28  (IMT Ghaziabad, Amity Business School, JK Business School, etc.)

Pune

26  (Symbiosis Institute of Digital and Telecom Management, School of Management, MIT WPU, BITS Pilani, etc.)

Bangalore

19  (CMS Business School, Jagdish Sheth School of Management, School of Management, Presidency University, etc.)

Mumbai (All)

14  (Prin. L. N. Welingkar Institute of Management Development and Research, ITM Business School, NAEMD, etc.)

Kolkata

12  (JIS University, IQ City United World School of Business, Bengal Institute of Business Studies, etc.)

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

The table below shows the best government colleges for an MBA in Digital Marketing in India along with their total tuition fee and their seat intake:

Public/Government Colleges

Total Tuition Fee/Seat Intake

IIM Bodh Gaya Admission

INR 10 lakh

Seats: 510

Maharashtra State Skills University Admission

INR 4 lakh

Seats: 150

Gujarat University Admission

INR 3 lakh

Seats: 2,080

IIT Patna Admission

INR 10 lakh

Seats: 90

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

The table below shows the average placement package offered by top recruiters who participated in top MBA in Digital Marketing colleges in India:

College Names

Annual Average Package

Top Recruiters

LPU - Lovely Professional University Placements

INR 7 LPA

Infosys, L&T, Amazon, HCL, IBM, TCS,  ICICI Bank, etc.

Thiagarajar School of Management PlacementsINR 8 LPA

Amazon, Honeywell, Deloitte, KPMG, Airtel, EY, TCS,  etc..

New Delhi Institute of Management PlacementsINR 12 LPA

Tech Mahindra,  Infosys, Genpact, Colgate, Accenture, Spicejet,  etc..

IIM Bodh Gaya Placements

INR 16 LPA

Deloitte, CRISIL, Amazon, HDFC Bank, Relaince Retail, etc.

Graphic Era Deemed to be University Placements

INR 8 LPA

Volvo, Goldman Sachs, PayPal, Zscaler, Genpact, etc.

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

To determine the worth of joining the top MBA in Digital Marketing colleges in India, you need to go through its ROI. Listed below are some colleges along with their tuition fees and average placement package:

College Names

Total Tuition Fee

Annual Average Package

LPU - Lovely Professional University MBA

INR 10 lakh

INR 7 LPA

Thiagarajar School of Management MBAINR 11 lakhINR 8 LPA
New Delhi Institute of Management MBAINR 12 lakhINR 12 LPA

IIM Bodh Gaya MBA

INR 10 lakh

INR 16 LPA

Graphic Era Deemed to be University MBA

INR 7 lakh

INR 8 LPA

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

It is estimated that joining the top Digital Marketing MBA colleges in India can be expensive as most colleges have tuition fees of more than INR 5 LPA. However, there are some affordable colleges having tuition fees of less than INR 1 Lacs are mentioned below:

Low-cost MBA CollegesTuition Fee
Indira Institute of Management - IIMPINR 30,000
IndSearch Institute of Management Studies and Research, Law College Road CampusINR 40,000
NIILM UniversityINR 68,000
NIILM0 UniversityINR 90,000
St.Mary's Group of Institutions, GunturINR 54,000

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

IMT Ghaziabad emerged as the top Digital Marketing MBA colleges in India followed by other colleges. Listed below are some colleges along with their NIRF ranking os past three years:

College Names

NIRF 2022

NIRF 2023

NIRF 2024

IMT Ghaziabad

44

38

35

Chandigarh University

40

36

36

LPU

34

32

38

Graphic Era

65

65

59

Prin. L.N. Wellingkar Institute of Management and Research

68

73

84

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

There are about 200+ best MBA in Digital Marketing colleges in India. Of these,  158 colleges are privately owned and 7 colleges are owned by public/government entities. CAT, MAT, XAT, CMAT, and ATMA are some of the main accepting entrance exams in top MBA colleges in Digital Marketing in IndiaLov

...more

T

Tasbiya Khan

Contributor-Level 10

Answered a month ago

Yes, you can pursue an MBA and an Online Certificate in Digital Marketing simultaneously. Many universities and online platforms offer flexible programs that allow you to manage both at the same time. 

Here are a few tips to help you balance both:

1. Time Management: Create a schedule that allows you

...more

A

ABHINAV SRIVASTAVA

Contributor-Level 8

Answered a month ago

You will learn how to create effective advertisements, target specific audiences, and enhance their social media marketing strategies. Till now, more than 5690 students have already enrolled for the workshop. 

A

Anshuman Singh

Contributor-Level 9

Answered a month ago

Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi

...more

A

Akanksha Chaudhary

Contributor-Level 10

Answered a month ago

The duration of Jaipur National University Dubai campus BBA Digital Marketing is 3 years. The course fee is AED 25,000 (Around INR 5.7 L) and the registration fee is AED 1,500. Make sure to check the monthly living expenses as well.

43342425
Akanksha Malhotra

Contributor-Level 10

Answered a month ago

Some of the USPs of Jaipur National University BBA Digital Marketing are given below:

  • This course is designed to meet the ever-evolving demands of the Digital Marketing industry
  • Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing

...more

43342425
Akanksha Malhotra

Contributor-Level 10

Answered 2 months ago

Yes, an MBA can be beneficial for a career in Digital Marketing, but whether or not it's the right choice for you depends on your individual goals and circumstances. Here are some ways in which an MBA can benefit a career in Digital Marketing:

  • Broad Business Knowledge: MBA programs typically provide

...more

P

Pallavi

Contributor-Level 10

Find insights & recommendations on colleges and exams that you won't find anywhere else

On Shiksha, get access to

  • 63k Colleges
  • 966 Exams
  • 616k Reviews
  • 1450k Answers