Visual Communication Syllabus & Subjects 2023: Semester-wise List, Top Colleges Syllabus PDF

Subject title

Subject details

English

English is the primary window into the modern world; knowing it is required if one wishes to advance in life. Graphic design, formerly known as visual communication design, is a creative process that blends the visual arts and technology to communicate ideas.

Introduction to Visual Communication

The fundamental principles of visual communication as they apply to the graphic design profession are covered in this course. Students learn about the various aspects of graphic design while honing their abilities in industry-standard tools and techniques.

Photography

Photography conveys messages to viewers without using words. Thus it is a part of visual communication. Every message conveyed by the image educates the viewers' thoughts.

Communication and Media

In looking at how humans communicate with one another, communications studies integrate components of social sciences and humanities. The discipline is vast, and students can study linguistics, mass media, rhetoric, technology, semiotics, and interpretation, among other topics.

Film Appreciation

The course is designed to help learners enjoy cinema by helping them comprehend its unique vocabulary, narrative intricacy, and how films govern and stimulate our ideas and feelings.

Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a planning process that ensures that all product or brand contacts received by a customer or prospect for a product or service are relevant and consistent across time.

Public Relations

Public relations are a strategic communication process that helps corporations and their audiences form mutually beneficial partnerships. The process of coordinating communication between an organisation and its public is also known as public relations.

Audio/Visual Production

Aspects of digital audio-video creation for multimedia development are covered in this course. Audio Production, Video (pre-production), Video (production), Video (post-production), and Practical assignment are the five modules.

Script Writing

The practice of developing stories for the screenplay medium is known as script writing (or screenwriting). Scriptwriting is recording the characters' movements, expressions, actions, and dialogues in a screenplay format. Creating a novel, a poem, or an essay is a very different experience from writing a script.

Media Law & Ethics

It encompasses concerns, such as impartiality, objectivity, balance, prejudice, privacy, and the public interest in news coverage.

Digital Editing

Transferring film and audio into computer forms that may be edited in a digital editor is known as digital editing. Scenes are clipped, edited, and rearranged to create a seamless and consistent tale.

Marketing

Marketing is a broad subject that combines creativity and analytical skills to figure out what makes a customer tick and how to contact them. Marketing is primarily about promoting the worth of something to someone, even if it isn't solely about selling.

Web Design

It teaches students how to use various strategies, tools, and computer languages to develop and maintain web pages.

3D Animation

Computer-generated objects that seem in three dimensions are animated in 3D animation. They can be rotated and moved the same way as real objects can. 3D animation is at the heart of games and virtual reality, but it can also be used to add flair to presentation graphics.

Subject title

Subject details

Photojournalism

Photojournalism is the visual presentation of news stories rather than just the written word using the medium of photography. Photographs may frequently convey a narrative more clearly, with more emotion and power, than words can.

Film Studies

Film studies is a field of study that examines many theoretical, historical, and critical perspectives on cinema as an art form and media. It is frequently compared to television studies and is occasionally subsumed inside media studies.

Event Management

Management Processes, Business Communication, Organisational Behaviour, Event Management Planning, Public Relations, Soft Skills for Business, Event Hospitality, Law & Permissions, and Event Resource Management are among the primary disciplines covered in Event Management programs.

Virtual Reality

Virtual reality (VR) is a technology that allows people to explore and operate in a three-dimensional (3D) world to learn practical knowledge. The goal of this study was to see how effective VR is at teaching medical anatomy in general.

Art & Aesthetics

The visual arts are commonly referred to as art, and a piece of work is appraised based on the aesthetics it creates. Aesthetics is a booming industry in Beauty and Wellness and is a vital aspect of Cosmetology.

Semester

Core/Elective

Subject title

Subject Details

1&2

Introduction to Visual Communication

Communication Skills

Introduction to Visual Communication

Communication Skills

Visual communication encompasses a wide range of disciplines, including illustration, typography, and photography. We'll look at each one separately and discover how to combine them for maximum impact.

3

Media Culture and Society

Media Culture and Society

The Media Culture and Society programme allows you to investigate the societal implications and uses of established and developing media in the context of rapidly digitalising societies, expanding cultural diversity, and media saturation.

4

Media Orientation

Media Orientation

The attitude of communication professionals toward mass media is referred to as "media orientation." On the individual level of communication professionals, it can be used as an indicator of the status of mediatisation within organisations.

5

Advertising

Film Direction

Advertising

Film Direction

Most advertising focuses on using sponsored channels to promote a company's products, services, or brand. Traditional advertising, retail advertising, online advertising, mobile advertising, and other strategies are all utilised in advertising.

Filmmaking places equal emphasis on theoretical understanding and practical training. Candidates receive hands-on training in all aspects of filmmaking, including photography, sound recording, lighting, editing, production control, and so on, while pursuing the course.

6

Elements of Film

Elective: Animation (OR) E-Learning

Elements of Film

Elective: Animation (OR) E-Learning

Majors in film, video, and photographic arts involve themselves in the filmmaking process. They acquire pre-production skills such as storyboarding and budgeting, production skills such as camera operation and acting direction, and post-production editing.

You can develop and improve your creative skills by enrolling in an animation or computer animation degree programme. You'll study various topics, including basic animation principles, the production process, character and background design, storyboarding, and modelling while learning from industry professionals.

Specialisation

Subjects

Details

Photography/Videography

• Photography, its origin, and history

• Applications of Portrait Photography

• Basics of Digital Photography

• Glamour and Fashion Photography and its basics

• Sports Photography

• Applications of Digital Photography

• Photographing Fine-art

• Social documentary and Photojournalism

• Cinematography

• Filmmaking

• Digital Camera Functionality

• Video Marketing

• Video Creation

• YouTube Audience Growth

• YouTube Marketing

• Colour Grading

Students who take photography courses learn to use various camera parts, work with light while shooting images, and take candid shots. Studio lighting, portrait photography, and portfolio design are some other topics covered in the programme.

Graphic Design

• Computer Studies

• Generic Skills

• Typographic Design

• Basic Information

• Graphics Principle and Method of Design Introduction to Multimedia

• Colour Theory for Computers

• Principles of Management

• Sound Principles

During your time in graphic design school, you will learn the fundamentals of design. You'll also learn about colour theory, typography, and many other components used to create eye-catching artwork.

Animation, Multimedia, and Game Art

• 3D Game Design

• Character Designing

• Game Design Documents

• Sound Design

• Hand-Held Devices

• Particles & Effects

• Rigging & Animation for Games

• Game Interface Designing

• Sound for Games

• FX For Games

Game art and animation blend art and technology, letting artists use their creativity to design and animate settings, characters, textures, props, and collision objects in 2D and 3D environments.

Web Design

• Basics of Web Designing

• Web Technologies

• Multimedia and its Applications

• Introduction to Web Design & Applications

• Mathematical Structure for Computer Science

• Computer Graphics

• HTML

• CSS

Web design is the process of creating websites and pages that reflect a company's brand and information while also providing a user-friendly experience. Appearance and design are crucial factors when developing a website, a mobile app, or updating material on a website.

Design Management

• Financial management

• Strategic management

• Organisational behaviour

• Production and operation management

• Principles of design management

• Legal aspects of business

• Lifestyle space design management

• Fashion retailing and visual merchandising

Architecture, information technology, advertising, art, and even medicine are examples of this field. This course teaches students not only the essential marketing principles, project accounting, and organisational behaviour of a general management degree but also user-centred design concepts.

Advertising and Merchandising

• Introduction to Advertising

• Communication Theory and Research Marketing

• Principles of Public Relations

• Production Techniques and Methods

• Media Planning

• Creativity and Campaign Planning

• Oral and Visual Communication

• Marketing Strategies

When advertising was first established as a subject, it was seen as a serious and popular sector in the marketing field. The Advertising course covers the fundamentals of advertising marketing, including concepts, design, marketing, communication, strategies, and planning.

Film Production and Editing

• Shadows

• Special effects enhancement

• Film style

• Data modification

• Sound pitch

• Photo development

Students can take courses in film editing to learn how to edit video footage for commercials, documentaries, television shows, and films. Most programmes involve tuition in scripting, sound, acting, directing, production, post-production, and editing.

Subject

Book title

Author

Description

Graphic Design

Graphic Design: The New Basics

Ellen Lupton

This revised edition adds sixteen pages of new student and professional work covering topics like working with grids and designing with colour and replaces sixty-four pages of the original publication with new content, including new chapters on visualising data, typography, modes of representation, and Gestalt principles.

Design

Creative Workshop: 80 Challenges to Sharpen Your Design Skills

David Sherwin

This book deals with creating a typeface in an hour, building a paper robot in an afternoon, making websites, and other interactive experiences are just a few of the exercises offered. Each assignment offers intriguing visual solutions from other designers and backstories to aid your ability to develop.

Overall

The Non-Designer’s Design Book

Robin Williams

Robin has taught hundreds of thousands of people how to make their drawings seem professional using four surprisingly easy principles. The Non-Design Designer's Book, now in its fourth edition, has been revised to include a new chapter on typography foundations, more quizzes and exercises to train your Designer Eye, updated projects to try, and fresh visual and typographic examples to encourage your creativity.

Visual Design

Visual Design: Ninety-five things you need to know

Jim Krause

Visual Design presents 95 basic design ideas with succinct text and a dash of visual wit, speaking design to designers through design. Jim Krause, the author of the bestselling Index series on design basics, teaches a wide range of design subjects (both conceptually and compositionally connected) in a one-topic-per-spread style using a combination of Helvetica and Dingbats. Krause explains how each of the 95 axioms of good design is relevant and applicable across all forms of visuals: print, Web, and fine arts using comedy, practical recommendations, and inspiring visual examples.

Topography

Lessons in Typography

Jim Krause

Lessons in Typography will teach you the fundamentals of identifying, selecting, and applying typefaces, as well as how to apply what you've learned through a series of activities meant to hone and expand your typographic skills.

SI. No.

College/University/Institution

Syllabus Links

1

SRM Chennai

2

IIFA multimedia Bangalore

3

Hindustan College of Arts and Sciences, Coimbatore

4

IIMC, Delhi

5

NID, Gujrat