Visual Communication Career Scope: Jobs, Placements, Salary, Top Recruiters/Companies

Visual Communication is a dynamic and creative field focused on conveying information and ideas through visual means. This includes the design and creation of visual content for various media such as print, digital platforms, and broadcast.

Professionals in this field use a combination of graphic design, multimedia, animation and visual storytelling to effectively communicate messages to their audience. Careers in visual communication can span several roles, including graphic design, multimedia design, animation, and visual storytelling.

A career in Visual Communication offers many different work opportunities, including those for Graphic Designer, Animator, Art Director etc. Visual communication professionals make between INR 3 and 5 LPA in entry-level roles, INR 5 to 10 LPA in mid-level roles and INR 10 to 35 LPA in senior-level positions.

Graduates in Visual Communication have two options: they can work in the field or pursue additional education, such as a master’s degree in mass communication or a specialized postgraduate degree in graphic design, UX design, multimedia design, digital media and motion graphics etc.

 Interested candidates can read further to know more about the career in this field.

Visual Communication: Quick Facts

• The Visual Communication industry in India is growing rapidly, with the market size estimated to be over INR 20,000 crore as of 2024. This includes sectors like graphic design, animation, multimedia production, and digital content creation.
• Visual Communication is one of the oldest forms of communication. It is also one of the most primitive art forms that people rely on. 

Visual Communication Top Career Profiles

The field of Visual Communication spans a diverse array of roles, each critical in shaping how visual content is crafted, presented, and perceived across various media platforms. The following positions not only demand artistic talent and technical skills but also require a keen understanding of how visual elements influence and engage audiences.

As Visual Communication continues to grow in importance across industries, these top career profiles play a pivotal role in defining the future of visual storytelling and design.

Job Profile	Job Details	Average Salary
Graphic Designer	Creates visual content for print and digital media, including advertisements, brochures, and social media graphics.	INR 3.9 LPA
Multimedia Designer	Develops content that combines text, graphics, audio, and video for interactive applications such as websites and apps.	INR 5.3 LPA
Animator	Produces animations for entertainment, advertising, or educational purposes using software and traditional techniques.	INR 4.6 LPA
Visual Storyteller	Uses visual elements to tell stories, often in media formats like film, video, or interactive media.	INR 4.2 LPA
UI/UX Designer	Focuses on designing user interfaces and enhancing user experiences for digital platforms.	INR 7 LPA
Art Director	Oversees the visual style and imagery in various media projects, ensuring consistency and creativity.	INR 9.1 LPA

Note: The above salary data has been obtained from Ambitionbox.com.

Emerging Trends in Visual Communication Careers:

• The emergence of virtual and augmented reality is one of the most important technological advances that will probably influence how visual communication is communicated in the future. For instance, 3D models and virtual tours of buildings and structures can be produced using VR and AR in the fields of engineering and architecture. Similar to this, these technologies can be applied to the entertainment industry to produce immersive experiences for movies, video games, and other media.
• The use of user-generated content in visual communication has grown significantly because user-generated content (UGC) makes visual communication more authentic and approachable, brands are using it more and more to foster engagement, trust, and authenticity with their audience.
• Personalization is becoming more and more crucial in visual communication. Data-driven insights are being used by brands and content producers to customize visual material to the preferences, behaviors, and demographics of specific audiences.

Visual Communication Career Scope in India: Jobs, Salary and Further Education

Graduates with a degree in visual communication have excellent employment opportunities in both domestic and foreign markets. Reputable institutions typically have strong placement departments that assist with recruitment, industrial internships, and networking events. Graduates in visual communication often work in the following roles:

Job Sector	Sub Sectors
Advertising and Marketing	Art Direction Graphic Design Branding
Film and Television	Motion Graphics Title Design Set Design
Digital Media	Web Design User Interface (UI) Design User Experience(UX) Design
Publishing	Editorial Design Illustration
Animation and Gaming	2D/3D Animation Character Design Environment Design
Corporate Communication	Presentation Design Infographic Design Corporate Branding
Event Design	Exhibition Design Event Branding
Education and Training	Instructional design Educational Media
Photography and Videography	Commercial Photography Video Production Photojournalism
Art and Creative Direction	Art Curation Creative Direction
Social Media	Social Media Design Content Creation

Note: The information is taken from external sites and may vary.

Courses after Graduation in Visual Communication

Professionals in India with a degree or job in Visual Communication have various options to advance their professions and areas of expertise.

Following are some of the options, applicants may choose to pursue after graduating from a Visual Communication-related course:

Courses	Description
Master’s in Graphic Design	This course enhances your design skills and prepares you for senior roles in design and art direction.
Master’s in Multimedia Design	It prepares you for roles in multimedia production, web design and interactive content creation.
Master’s in User Experience (UX) Design	This course equips you to design intuitive and engaging digital experiences.
Master’s in Visual Communication	It offers a comprehensive understanding of visual storytelling and strategic communication.
Diploma in Design Management	Prepares for leadership roles in design agencies or creative departments.
Postgraduate Diploma in Animation	It is ideal for those who are looking to enter the animation industry or enhance existing animation skills.

Note: The information is taken from external sites and may vary

Visual Communication Top Recruiters

From global advertising agencies and cutting-edge tech companies to leading media houses and dynamic design studios, the demand for skilled Visual Communication experts is growing. These top recruiters are at the forefront of employing individuals who excel in crafting compelling visual content, whether it be through graphic design, animation, digital media, or multimedia storytelling. Below is the list of some top recruiters for visual communication:

Top Recruiters For Visual Communication
Ogilvy & Mather	JWT	Pentagram
Leo Burnett	Times of India	Studio Root
The Hindu	NDTV	Google
Adobe	Netflix	Disney
Tata Consultancy Services (TCS)	Pixar	Infosys
Design Studio	Microsoft	Mahindra

 Best Visual Communication Course Colleges for Placements (In India)

There are many top colleges in India, including National Institute of Design, National Institute of Fashion Technology, and Pearl Academy. These universities are renowned for their outstanding faculty, demanding Visual Communication curriculum, and chances for hands-on learning.

Visual Communication Best Government colleges

Here are some best government colleges that provide students with Visual Communication courses:

S.NO.	Government Colleges for Visual Communication	Average salary offered
1.	Delhi Technological University (DTU)	INR 13 LPA
2.	Madras Christian College (MCC)	INR 3.25 LPA
3.	PSG College of Arts and Science	INR 3.6 LPA
4.	National Institute of Design (NID)	INR 4.91 LPA
5.	National Institute of Fashion Technology (NIFT)	INR 5.70 LPA

 Visual Communication Best Private colleges

Below is the list of Private collages that provide visual communication courses:

S.NO.	Private Colleges for Visual Communication	Average salary offered
1.	Amity University	INR 5.5 LPA
2.	Srishti Manipal Institute of Art, Design and Technology	INR 6.8 LPA
3.	Parul University	INR 3.86 LPA
4.	MIT Institute of Design	INR 8 LPA
5.	VIT Vellore	INR 9.90 LPA

Following are the top exams for Visual Communication. Students interested in pursuing a career on Visual Communication, generally take these important exams.You can also download the exam guide to get more insights.

Following are the most popular Visual Communication courses, based on alumni reviews. Explore these reviews to choose the best course in Visual Communication.

Following are the most popular Visual Communication Colleges in India. Learn more about these Visual Communication colleges (Courses, Reviews, Answers & more) by downloading the Brochure.

Following are the most popular Visual Communication UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular Visual Communication PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.