Rural Management Syllabus & Subjects 2023: Semester-wise List, Top Colleges Syllabus PDF

Updated on Sep 16, 2024 03:46 IST

India is an agriculture-based economy and is also referred to as the “backbone” of our country. Agriculture is the mainstream occupation of over 70 per cent population, which relies on it for livelihood. This sector contributes majorly to the GDP of the country. The future of the Indian economy cannot be evaluated or examined in isolation. Hence, the progress of rural areas is very necessary for the all-around development of the nation. Technological advancements ad globalisation has further pushed the need for a succeeding economy.

Rural management is the study of rural areas, co-operatives, agribusiness, and related fields' planning, coordinating, regulating, and supervising. The undoubted growth opportunities in agriculture and rural sectors are appealing to more and more youngsters to join the field. Students can pursue undergraduate, postgraduate, and doctorate-level courses in Rural Management. Candidates can pursue BA and BSc in Rural Management in graduation and MA, MSc and MBA in the same stream in postgraduation. Later, they can do PhD for higher studies and in-depth knowledge of the subjects. MBA in Rural Management is a popular course among interested students wishing to join agro-business.

Also Read:

Rural Management Overview

RURAL MANAGEMENT IMPORTANT FACTS

Here are some important facts related to the Rural Management courses and study:

  • Course Objective: Rural Management courses intend to train students about rural areas, their planning, management, and supervision that can result in their development. Also, it aware aspirants about the agro-related industries and cooperatives and how the youngsters of today can bring a big change in this sector. Agriculture is the main occupation for the rural population, hence, the rural management courses also provide detailed knowledge to students about crop growth and farming.
  • Learnings: At the end of the programme, students will gain an understanding of vital business functions and how the business knowledge is applicable in the global environment. Besides this, students will learn critical and analytical abilities that will enable them to flourish in complicated, uncertain, and dynamic business situations. The aspirants of Rural Management courses will also learn how to learn entrepreneurship skills required during the actual employment.
  • Available at IIMs: Rural Management can be studied in various forms, but one of the most popular courses is MBA in Rural Management. It can also be pursued at prestigious institutions like the Indian Institute of Management (IIM), where the students can learn professional courses in two years. The two-year postgraduate programme in Agribusiness Management is a full-time professional study aimed at developing agro leaders, businessmen, and administrators.
  • Eligibility: The eligibility criteria for every course and college is different, however, if a student wants to pursue MBA in Rural Management, he should have completed a bachelor's degree in Agriculture Science/Agricultural Engineering or a related field. The candidate's bachelor's degree or comparable qualification must include at least three years of education after completing Higher Secondary Schooling (10+2) or equivalent.
  • Scope: The career in Rural Management is very promising with a variety of job opportunities in the coming future. Some of the companies where students can find employment post-course completion are Nestle, Mother India, Verka, HDFC Ergo, IDFC First Bank, Amul, Big Basket, Milk Mantra and UNICEF.
  • Fees: The fees structure for Rural Management courses varies from college to college. However, it can be completed in an estimated INR 5 to INR 20 lakhs.

RURAL MANAGEMENT SYLLABUS

MBA in Rural Management programme is designed with the objective to transmit knowledge and skills deemed necessary for managers to succeed in an increasingly dynamic and complicated workplace. At various levels, it sharpens and develops the student's understanding and prepares them for real-life challenging situations. The core subjects included in the first year of this course are tabulated below. They help students to develop a good understanding of techniques and tools used in the real-life working atmosphere.

CORE SUBJECTS IN FIRST YEAR

Subject

Details

Economics

The primary goal of the economics course is to acquaint the students with basic economic concepts and to explore how these ideas may be used productively in the context of managerial decision-making. Students are taught both microeconomics and macroeconomics under this topic.

Management Communication

This subject is planned with an aim to enhance understanding and skills among the students so that they can work in an ever-changing business environment. Topics included in Management Communication are Listening, Writing and Presentation skills.

Quantitative Analysis for Management

The Quantitative Analysis for Management course package is intended to provide students with a grasp of core ideas, tools, and procedures for analytical decision-making across a wide range of managerial activities and functions. This first course covers the following topics: data collection, presentation, and summarization; probability concepts; basic distributions; correlation and regression.

Data Analysis

The Advanced Data Analysis course is designed to teach learners how to plan and evaluate data in order to answer research issues. The primary focus is on experiment design, regression analysis, multidimensional data analysis, and data reduction approaches.

Finance and Accounting

This course is intended to teach students how to make the most use of the organisation's financial resources. The course is intended to provide an awareness of the purpose and importance of the accounting function in an organisation, as well as basic accounting ideas, procedures, and processes.

Human Resources Management

This subject teaches students to understand an individual's behaviour in an organisation. Evaluation and Forecast of Individual behaviour; Group and Inter-group behaviour, Culture and Tradition; Values and Social System; Influence of Technology; Power and Politics, Leadership and Inter-Personal Skills are taught in this topic.

Information Technology for Management

Development in the use of information technology in practically all types of companies has resulted in significant changes in methods and procedures, data gathering and distribution techniques, management monitoring mechanisms, and decision-making activities. In fact, most functional areas of the corporate world demand managers who can use information technology.

Management Information Systems

The course is designed to help students understand the role of information systems in managerial decision making, as well as to familiarise them with information systems design methodologies, hardware and software tools and technologies available for the implementation of effective organisational information systems.

Legal Aspects in Management

In this, students are made aware about the legal concerns affecting a company’s functioning and the legal processes involved in organizational administration. The course will concentrate on broad concepts of contract law and legal elements of business and management.

Marketing

It provides detailed knowledge to students about the various marketing aspects, product lines, brands, packaging, designing and sales promotion. Market analysis, demand assessment, rural marketing, foreign marketing, and marketing execution are also discussed.

Operations Management

Operations Management courses are meant to offer students with an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a major functional area of management.

Materials Management

The course is aimed to give students an awareness of the Materials Management function and its importance in company. It also aims to familiarise students with quantitative and computer-based techniques to Material Planning and Control, as well as to raise awareness of current approaches to Supply Chain Management.

 The core subjects in the second year aim to provide deep understanding to students with specialised subjects as per their interest.

CORE SUBJECTS IN SECOND YEAR

Subject

Details

Management of Agribusiness Projects

Project management enables us to anticipate many potential difficulties and plan, organise, and regulate operations to ensure that projects are finished as successfully as possible despite all risks.

Agricultural Input Marketing

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Stractegic Management

The goals of the Strategic Management course are to introduce students to the concept of Strategic Management, to develop in them a corporate perspective, to provide them with one integrative skill to identify and address inter-functional problems/issues in organisations of various complexities, and to provide them with conceptual and practical knowledge.

Rural Research Methods

This course is intended to help students comprehend and identify researchable topics in agriculture and related fields. Students will be given enough information to analyse the stated issues using relevant statistical methods and tools.

Supply Chain Management

This course is intended to teach students how to make the most use of the organization's financial assets. The course covers the following major topics: Funds Flow Analysis; Basic Concepts of Working Capital Management; Forecasting Working Capital Needs; and Cash Management.

Planning of a new business

It provides knowledge to students regarding setting up a new venture and the challenges that they will face in it. Entrepreneurship can be used agricultural management.

Risk Management

The systematic application of management rules, methods, and practises to the activities of finding, analysing, assessing, treating, and monitoring risk is known as risk management. Risk and unpredictability are unavoidable in agriculture.

International Trade

The course focuses on conceptual and practical concerns in international trade as they relate to agriculture and food commodities trading. The course is designed to familiarise learners with fundamental principles, policies, and applied concerns in international commerce, with a focus on agricultural.

 The elective subjects comprised in the curriculum of MBA in Rural Management are:

ELECTIVE SUBJECTS

Subject

Details

Agribusiness Value Chain Finance

Agriculture value chain finance is a set of financial mechanisms that can be used for agribusinesses at various stages, allowing smallholders to obtain the financing they require to expand. Aside from bank and nonbank loans, there are various other financing choices.

Strategies in Food & Agribusiness Management

Agribusiness managers' strategic decisions must be informed by internal concerns such as costs, technology, risks, financial planning, and managerial resources, as well as external ones such as synergy, differentiation, market positioning, and marketing strategies.

Marketing strategies for Agribusiness

This subject talks about the various strategies and models that are being used for better distribution of products and increased consumer value.

Consumer Behaviour

Using techniques to analyse consumers behavior comes under this topic. There are various factors that influence a customer’s decision and view regarding a product.

Agricultural Commodity Future Market

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Finance and Micro finance

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Food Marketing

This class introduces participants the theoretical and practical aspects of agro-food marketing, from commodities to final products. The course also aids in obtaining experience in the study and construction of marketing plans proposed by agro-food companies.

Business Sustainability

Business sustainability is a very common term in today’s business environment. It talks about the various way through a business can be made to survive efficiently in the long-run.

External Markets

This course examines these issues from an individual, organisational, managerial, and social standpoint. This course prepares participants to cope more effectively with the pressures and demands that businesses face from a variety of stakeholders, including employees, customers, owners, local communities, governments, pressure groups, suppliers, and the media, to mention a few.

Rural Marketing

Marketing in rural areas is equally important as marketing in urban cities. Spreading marketing efforts in rural areas is difficult since marketers face a completely distinct set of business settings when selling in rural areas as compared to marketing in metropolitan areas.

RURAL MANAGEMENT SPECIALISATIONS

Learners in rural management often specialise in fields including public health, teaching, rural marketing, corporate social responsibility, and more. Additionally, it should be noted that graduates in rural development tend to be generalists who specialise in various fields based on their professional experiences.  The elective courses offer an opportunity to get specialised training in functional areas of Marketing, Finance, OB-HR, Operations, IT & Systems, Public Policy and Development Consulting.

POPULAR BOOKS AND AUTHORS FOR RURAL MANAGEMENT

The name of some popular books relating to Rural Management subject are:

Book

Author

Details

Financial Management for Farmers and Rural Managers

Martyn Warren

This book serves as a helpful manual for all facets of financial management in tiny businesses. Despite the fact that the owners and managers of farm enterprises and farm diversifications are the primary focus, other forms of rural business and organisations can benefit just as much from it.

The Rural Improver

William Pontey

This book talks about the changes that need to be done in rural areas for development. The rural sector carries a wide scope of improvement and future generations can do a lot to improve it.

The Real-Life Story of Rural Banking Management

Melvin Haigh

The book shows the difficulties and crucial turning points in rural development. The author has tried his best to explain the computerisation and change management processes.

Marketing Management

Callie Daum

The author has explained marketing management in a simple language. The students will also get knowledge about the marketing tools and how marketing managers should build relationship with managers.

Rural Marketing

Pradeep Kashyap

This book is very relevant for the students who want to gain knowledge about marketing in rural areas. It also talks about changes in the Rural India and marketing strategies.

RURAL MANAGEMENT ENTRANCE EXAMS

Some of the common management exams that allow admission to students in various colleges and institutes to pursue Rural Management courses are:

  • Common Admission Test: The Common Admission Test (CAT) is a national-level test for graduate management admissions. The exam is divided into three parts to check verbal skills and reading comprehension, data interpretation and logical reasoning, and quantitative ability. Prestigious institutes including the Indian Institutes of Technology (IITs) consider CAT scores instead of the Joint Management Entrance Test (JMET).
  • Common Management Admission Test: The National Testing Agency of India administers the Common Management Admission Test (CMAT), an online computer-based exam. It is a national-level entrance test designed to assist institutions in selecting qualified individuals for admission to all AICTE-approved management programmes.
  • Management Aptitude Test: MAT is a national-level test that assess students for admission to MBA and associated programmes. Over 600 B-schools reply on its score to grant admission to students in management courses.
  • Maharashtra Common Entrance Test: MHTCET, or Common Entrance Test, is an annual entrance exam administered by the Maharashtra government. The Directorate of Technical Education is in charge of it.
  • Symbiosis National Aptitude Test: Symbiosis National Aptitude Test (SNAP Test) is a single aptitude test administered by Symbiosis International (Deemed) University for admission to its 15 component institutes' MBA/PGDM programmes. The SNAP exam is a timed test.
  • Karnataka Management Aptitude Test: KMAT Karnataka, also known as the Karnataka Management Aptitude Test (KMAT), is administered by the Karnataka Post Graduate Private Colleges' Association (KPPGCA) to candidates seeking admission to the Master of Business Administration (MBA), Post Graduate Diploma in Management (PGDM), and Master of Computer Applications (MCA) programmes. The organisation was formed to encourage professional education and to expedite and ease the admissions process for postgraduate professional degrees.

Also Read: 

Popular Entrance Exams for Rural Management

RURAL MANAGEMENT DISTANCE PROGRAMME

Desirous students also have the option to pursue MBA in Rural and Marketing through a distance learning programme. The course can be completed in a two-years duration. In this, students will learn management practices and marketing tactics to advertise an organisation's goods and services in rural locations. This course was recently created to be taken online so that students with unpredictable finances might finish their studies.

Students who have completed their graduation with 40 per cent marks in any discipline are eligible to apply for this course. The annual fee for a distance MBA course varies from INR 30,000 to INR 70,000. The duration of this course varies from 2 to 4 years and students get an option to complete it at their convenience.  It also enables them to pursue a course in a higher degree and students can go for PhD in Rural and Marketing, Rural Management, and Marketing Management. Some of the top colleges from where students can pursue Distance Education Learning are:

  • IGNOU
  • Delhi University
  • Lovely Professional University
  • Chandigarh University
  • Manipal Academy of Higher Education
  • Amity University

TOP COLLEGES FOR RURAL MANAGEMENT

The names of few popular colleges from which students can pursue Rural Management course are:

Name of College/Institute

Syllabus PDF

Indian Institute of Management (IIM), Lucknow

 To be uploaded soon

IRMA Anand

 To be uploaded soon 

Xavier School of Rural Management

 To be uploaded soon

Netaji Subhash University

 To be uploaded soon

ISMR

 To be uploaded soon

ASM Institute of Professional Studies

 To be uploaded soon

Institute of Rural Management

 To be uploaded soon

Kalinga Institute of Industrial Technology

 To be uploaded soon

Jaipuria Institute of Management

Download Here 

NIMS Institute of Management and Commerce

 To be uploaded soon

Read More:

Top Colleges for Rural Management In India 

FAQs RELATED TO RURAL MANAGEMENT

Q. What is Rural Management?

A. Rural Management refers to the study of the rural economy, agriculture, and its related fields. As agriculture is the main-stream occupation of the people residing in rural areas, a course in Rural Management offers a wide variety of scope for them. Rural Management courses are available at undergraduate, postgraduate as well as PhD levels. Students can pursue BA, BSc, MA, MSc, or MBA in Rural Management.

Q. Why is Rural Management considered important?

A. The importance of Rural Management lies in the fact that it is deeply related to agriculture, which is considered the “backbone” of our country and contributes to the nation’s GDP majorly. Over 70 per cent of Rural population depends on agriculture for livelihood. Various agricultural products like sugar, tea, rice, spices, tobacco, coffee, etc. are exported to other countries under international trade.

Q. What is the career scope of Rural Management?

A. Graduates of rural management can find employment in government and private sectors, besides working in NGOs. These students can work at the following positions:
  • Rural Development Officers
  • Business Development Executives
  • Business Development Manager
  • Sales Officer
  • Marketing Manager
  • Project Manager
  • Supply Chain Manager

Q. What are the entrance exams for MBA in Rural Management?

A. The common entrance exams for MBA in Rural Management are CAT, MAT, CMAT, MHT CET, SNAP, and KMAT. Some of these tests are national level, while some others are organised at university-level. The score of these tests is very important in securing admission in management courses.

Q. What are the different types of courses in Rural Management?

A. Students who are interested to join the Rural Management sector can opt among the various undergraduate, postgraduate and doctorate-level courses. They can go for BA, BSc, MA, MSc, BBA, MBA, or PhD in Rural Management. Further, there are several specialisations that can be pursued by choosing the right subjects as electives.

Q. What are the core subjects in MBA Rural Management?

A. The core subjects included in the curriculum of Rural Management are:
  • Economics
  • Data Analysis
  • Finance and Accounting
  • Management Communication
  • Human Resources Management
  • Management Information Systems
  • Legal Aspects in Management

Q. What are the elective subjects in MBA Rural Management?

A. The elective subjects included in the curriculum of Rural Management are:
  • Agribusiness Value Chain Finance
  • Consumer Behaviour
  • Food Marketing
  • Agriculture Commodity Future Market
  • Finance and Micro finance

Q. Can MBA in Rural Management be pursued from a distance learning mode?

A. Yes, students can pursue MBA in Rural Management through distance learning programme. The syllabus of distance programme is similar to regular MBA course and can be completed in 2 to 4 years duration.

Q. Which companies are the top recruiters for Rural Management students?

A. The companies that majorly hire Rural Management graduates are Amul, Nestle, Verka, National Dairy Development Board (NDDB), ITC Limited, NABARD and Mother Dairy.

Q. What are the colleges offering distance learning programme in MBA Rural Management?

A. Some of the top colleges from where students can pursue Distance Education Learning are:
  • IGNOU
  • Delhi University
  • Lovely Professional University
  • Chandigarh University
  • Manipal Academy of Higher Education
  • Amity University

Q. What are the different types of courses in Rural Management?

A. Students who are interested to join the Rural Management sector can opt among the various undergraduate, postgraduate and doctorate-level courses. They can go for BA, BSc, MA, MSc, BBA, MBA or PhD in Rural Management. Further, there are several specialisations which can be pursued by choosing the right subjects as electives.

Popular Exams

Following are the top exams for Rural Management. Students interested in pursuing a career on Rural Management, generally take these important exams.You can also download the exam guide to get more insights.

Dec '24

CAT 2024 result announcement

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CAT 2024 answer key challenge

12 Apr ' 25

SET 2025: Last date of Registration and fee payment

25 Apr ' 25

SET 2025 admit card availability (Test 01)

29 Oct ' 24 - 20 Dec ' 24

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5 Nov ' 24 - 20 Dec ' 24

NMAT 2024 Exam Window

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CT SET 2024 Counselling Start

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CT SET 2024 Result

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Popular Rural Management Colleges in India

Following are the most popular Rural Management Colleges in India. Learn more about these Rural Management colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
15.75 L
4.2
2 Courses
13.6 L
15 LPA
2 Courses
1.01 L - 14 L
10 LPA

Rural Management Applications open. Apply Now

1 Course
20 K
10.4 LPA
10.5 L
1 Course
4.1
3.9

Popular Private Rural Management Colleges in India

7.4 L
4.4
2 Courses
13.6 L
15 LPA
2 Courses
1.01 L - 14 L
10 LPA

Rural Management Applications open. Apply Now

1 Course
8.37 L
4.6
1 Course
2.1 L
4.8 LPA
3 L - 5.61 L
4.8

Rural Management Applications open. Apply Now

Popular Rural Management UG Courses

Following are the most popular Rural Management UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Rural Management PG Courses

Following are the most popular Rural Management PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

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Answered 2 days ago

Yes, you can pursue L.L.B. (Bachelor of Laws) after completing your B.Sc. (Agriculture) and PGDEM in Rural Management, regardless of your age. The eligibility for L.L.B. generally requires a Bachelor's degree in any stream from a recognised university. Many law schools accept candidates from diverse

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