Mass Communication & Media Syllabus 2024: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books
Pallavi Priyadarshini PandaContent Writer
Mass communication is one of the popular media courses that attracts countless individuals every year. It is not only related to journalism but also involves fields like news reporting, anchoring news channels, movie direction, advertising, event management, and much more. Bachelor-level, masters, and PG diploma courses are available when it comes to the discipline of mass communication. The eligibility criteria and syllabus of these courses vary accordingly. Apart from theoretical subjects, internships, seminars, study trips, etc., are a part of the curriculum.
- Syllabus - Important Facts of Mass Communication
- List of Subjects in Mass Communication
- Detailed Syllabus for Mass Communication
- Specialisations offered in Mass Communication
- Books and Authors related to Mass Communication
- Entrance Exams for Mass Communication
- Syllabus for Distance Programme in Mass Communication
- Top Colleges for Mass Communication
- FAQs on Mass Communication Subjects
Syllabus - Important Facts of Mass Communication
Below mentioned are some important facts related to Mass Communication:
1. Eligibility: To enrol in UG mass communication programmes, the students need to complete their higher secondary studies. To enrol in a PG mass communication course, the students need to have a graduate degree in any discipline.
2. Duration: 1-year diploma courses are available, and the students can also pursue an advanced diploma course in mass communication. The bachelor-level programmes are 3-year courses that are divided into 6 semesters, whereas the masters courses are 2-year courses that are divided into 4 semesters.
3. Changes in the syllabus: The mass communication syllabus has not drastically changed over the years. However, the rise of social media and new trends in journalism have forced the education department to upgrade the curriculum to meet the evolving requirements of the industry. For instance, in specialisations related to public relations and advertisements, the syllabus also focuses on improving the writing and content management skills of the students.
4. Mass communication syllabus in IIMC: The Indian Institute of Mass Communication is one of the most prestigious institutes for mass communication programmes. Some of the core subjects included in the curriculum include communication theory concepts and process, marketing, media planning, creativity and campaign planning, and government and public service communication.
5. Exam format: A total of 100 marks are allotted for each subject in the exam. The theory paper consists of 70 marks, whereas a weightage of 30 marks is allotted to the practical paper.
List of Subjects in Mass Communication
Typical Core Subjects in Mass Communication are tabulated below:
| Subject Title |
Subject Details |
|---|---|
| Introduction to Mass Communication |
The basic communication models, key issues, characteristics of mass communication, etc. are discussed in this subject. The mass media evolution, mass media ethics, media content processes, etc. are also discussed in this subject. |
| The structure of newspapers, editing news sections, reporting and writing, and related concepts are covered in this subject. The basic elements of newspapers, page layout, proofreading, etc., are also covered in this subject. |
|
| Radio Journalism |
Understanding radio as a means of journalism, radio news reporting, compiling a radio bulletin, and other formats of radio journalism are discussed in this subject. |
| TV Journalism |
Understanding TV as a news medium, developing a news sense, acquiring skills to handle TV news reporting, writing and editing news, presenting news, understanding TV news as a visual medium, etc., are the key objectives of this subject. |
| Online Journalism |
The use of the internet as a news medium, multimedia tools to update news, open-source journalism, the role of social media in the news, ethics and laws of online journalism, and related concepts are covered in this subject. |
| Advertising |
Types of advertisements, the advertisement industry in India, copywriting, different advertising media, planning and executing advertisements, and other concepts are covered in this subject. |
| Maintaining public relations in corporate and government departments is the core objective covered in this subject. |
|
| Current Affairs |
A deep insight into current affairs and its impact on geopolitics and economy is given through this subject. |
Elective Subjects in Mass Communication are as follows:
| Subject Title |
Subject Description |
|---|---|
| Entrepreneurship Development |
The key concept of entrepreneurship development in the mass communication sector and different aspects associated with it such as finance, rules, etc., are discussed in this subject. |
| Foreign language (German or French) |
The student can study a foreign language like German or French as an elective subject to further develop their understanding of global news and journalism. |
| Social and Cultural History of India |
The history of India in the context of society and culture is discussed in this subject. It helps the students to understand the nature of an event or news and its impact on the society. |
| Organisational Behaviour |
The code of conduct to be followed while working in any mass media organisation and the value of ethics are discussed in this subject. |
| Human Resource Development |
The development of human resources in the field of mass communication and the role played by human resource teams in news channels, newspapers, and other related fields are discussed in detail in this subject. |
| Fashion Communication |
The recent trends and developments in the fashion industry, the life of fashion celebrities, etc., are some key areas of interest for the students who choose Fashion Communication as an elective subject. |
| Leadership Development & Team Building |
The meaning of a true leader, their role in team development, the roles and responsibilities of a leader in a crisis, and several other related concepts are covered in this subject. |
Detailed Syllabus for Mass Communication
The syllabus for mass communication varies from one programme to another. Though the core subjects remain the same, the optional subjects might vary according to the programme chosen by the students. An overview of the detailed syllabus for the PG diploma in Mass Media is given in the below table:
| Paper |
Core/Elective |
Subject Title |
Subject Details |
|---|---|---|---|
| Paper-1 |
Media Communication |
Introduction to Communication |
The basic concepts of communication, role of mass media in democracy, news as a genre, mass communication as an academic discipline, mass media ethics, right to respond in a democracy, investigative journalism, and related concepts are discussed in this subject. |
| Paper-II |
Print Journalism |
Print Journalism |
The structure of a newspaper, editing news topics, proofreading news, feature writing and writing style, newspaper design, and related concepts are discussed in this subject. |
| Paper-III |
Radio Journalism |
Radio Journalism |
Understanding the medium of radio as a news channel, understanding the impact of news, news reporting, how to write a radio news, compiling a radio news bulletin and presenting it, and various other concepts are covered in this subject. |
| Paper-IV |
TV Journalism |
TV Journalism |
Understanding the medium of TV for presenting news, visual medium, news values and cultivating news sources, TV news reporting, editing and writing news, and other concepts are discussed in this subject. |
| Paper-V |
Online Journalism |
Online Journalism |
Understanding the internet as a medium of news, online journalism basics, e-newspaper, content management system and tools, dynamics, strengths, and weaknesses of social media, cyber law and crimes, and various other concepts are explained via this subject. |
| Paper-VI |
Advertising |
Advertising |
The major ad agencies in India, Indian advertising from social and cultural perspectives, ethics and social responsibility of advertising, role of advertisements in marketing, types of advertisements, etc. are covered in this subject. |
| Paper-VII |
PR |
Public Relations |
Developing a basic understanding of PR, differences between advertising and PR, the role of PR in various sectors, PR tools, understanding media relations as a PR function, and related concepts are covered in this subject. |
| Paper-VIII |
Current Affairs |
Current Affairs |
History of India post-independence, political parties in India, the rise of regional political parties after independence, international affairs, recent developments and news, etc., are covered in this subject. |
| Paper-IX |
Internship |
Internship |
An internship of over 15 days has to be completed towards the end of the course. A written report of at least 1000 words on the internship activities should be submitted by the students before the final exam date. |
| Paper-X |
Study Tours |
Visits to Media Institutes and Social Organisations |
The students must complete a minimum of 5 visits comprising three media institute visits and two visits to social organisations. |
| Paper-XI |
Journal Writing |
Experimental Journal |
The students are expected to create at least two experimental journals where they need to showcase their skills as a news reporter, writer, and sub-editor. The number of journals might vary from one university to another. |
Specialisations offered in Mass Communication
Mass communication offers different specialisations for covering the vast topics and concepts in journalism, broadcasting, PR, advertising, and mass communication media. Though there are numerous specialisations offered by mass communication, some universities and colleges might introduce unique specialisations of their own. Some of the popular mass communication specialisations are given in the below table:
| Specialisation |
Subjects |
Subject Details |
|---|---|---|
| Journalism |
|
Types of news, the basic job of a journalist, news presentation, and related concepts are covered through this specialisation. |
| Broadcasting |
|
This specialisation sheds light on various broadcasting channels like radio, TV, internet, social media, etc. It also talks on the history of broadcasting in India and how news should be broadcasted from the nation and abroad. |
| Public Relations |
|
The role of PR professionals in maintaining public relationships, how to build a positive image of a company, and related aspects of PR are covered in this specialisation. |
| Event Management |
|
Different types of events ranging from political rallies to college festivals are discussed here. Along with that, the role of event management groups in different sectors like logistics, budget maintenance, etc. are discussed in this specialisation. |
| Advertising |
|
Different aspects of advertisements, advertisements ethics and rules, the role of advertisements in marketing, and associated concepts are explained through this specialisation. |
Books and Authors related to Mass Communication
There are several books that the students can refer to gain a wider perspective of mass communication studies. These are the top 10 books that will help them understand the different concepts and theories with ease:
| Subject |
Book Title |
Author |
Book Description |
|---|---|---|---|
| Mass Communication |
Dynamics of Mass Communication - 12th Edition |
Joseph R. Dominick |
The objectives of mass communication studies, the role of social media, etc. are discussed in this book. |
| Mass Media Writing |
Writing for the Mass Media - 9th Edition |
James G. Stovall |
The writing skills required to work in mass media are discussed in this book. |
| Mass Media |
Understanding Media and Culture: An Introduction to Mass Communication |
University of Minnesota Libraries Publishing |
Types of mass media, internet and social media, ethics of mass media, etc., are covered in this book. |
| Media and Culture |
Media & Culture 2016 Update |
Richard Campbell |
The role of media in the upbringing of the culture and society is discussed in this book. |
| Mass Media |
Mass Media in a Changing World - 4th Edition |
George Rodman |
The history, controversies, and trends in the mass media industry are explained in this book. |
| Mass Media |
Gender, Race, and Class in Media |
Gail Dines and Jean McMahon Humez |
New genres in mass media and other sophistical theories and concepts related to mass media are covered in this book. |
| Mass Communication |
Media Essentials: A Brief Introduction |
Richard Campbell |
The evolving scene in the media industry and the major concepts are explained in this book. |
| Mass Communication |
Mass Communication: Living in a Media World - 6th Edition |
Ralph E. Hanson |
It covers all the basic concepts of mass communication in an interesting and conversational manner. |
| Mass Media |
Media Literacy - 8th Edition |
James W. Potter |
What does media literacy mean and how important it is for the society are explained in this book. |
| Mass Media |
Converging Media |
John V. Pavlik and Shawn McIntosh |
The change in the ways people communicate with each other are highlighted in this book. |
Entrance Exams for Mass Communication
Various universities, colleges, and institutes organise their own entrance exams for shortlisting the students who wish to enrol in the mass media courses. The entrance exams for bachelor-level and master-level diploma courses are different. The objective-based exam can either be PBT (Paper-Based Test) or online test depending upon the exam in which the students appears. IIMC (Indian Institute of Mass Communication) holds a national-level entrance test to give the students admission in advertising, PR, radio journalism, and other specialisation courses. The marks obtained in this entrance test can be used to seek entry into most of the reputed mass communication colleges and universities in India. Some of the top entrance exams for mass communication are listed below:
For the PG entrance tests, the students need to complete their graduation whereas UG entrance tests require the students to complete their higher secondary studies.
Syllabus for Distance Programme in Mass Communication
There are various universities and colleges that offer distance programmes in mass communication. Though the syllabus of the regular and online programmes remains the same, the mode of learning is quite different. Also, the duration of distance programmes is usually longer as the students who work part-time enrol in such courses.
Annual exams are conducted to check the progress of the students enrolled in the distance programmes. These exams can be either conducted through the online or offline mode. Some of the best institutes for distance programmes in mass communication are listed below:
Top Colleges for Mass Communication
The best colleges in India when it comes to mass communication are listed in the below table. These colleges are selected according to the curriculum and placement opportunities they provide to the students.
| SR. No. | College/University/Institute | Syllabus Links |
|---|---|---|
| 1. | IIMC, Delhi | To be uploaded soon |
| 2. | Symbiosis Institute of Media and Communication | To be uploaded soon |
| 3. | Pune University | To be uploaded soon |
| 4. | Parul University, Vadodara | To be uploaded soon |
| 5. | Christ University,Bangalore | To be uploaded soon |
| 6. | Amity School of Communication, Noida | To be uploaded soon |
| 7. | Kishinchand Chellaram College, Mumbai | To be uploaded soon |
| 8. | MCC, Bengaluru | To be uploaded soon |
| 9. | AMU, Aligarh | To be uploaded soon |
| 10. | Jaipur National University | To be uploaded soon |
FAQs on Mass Communication Subjects
Q. What are the objectives of the mass communication courses?
- Learning the ethics of journalism and reporting.
- Learning how to present news through various channels.
- Understanding the importance of PR in mass media.
- Understanding the role of mass communication in a democracy.
- Learning the importance of journalism and its role in society.
Q. What are the types of journalism?
A. The main duty of a journalist is to find the truth on the basis of logic, evidence, questioning, and observation. The types of journalism are given below:
-
Investigative journalism
-
Watchdog journalism
-
Development journalism
-
Advocacy journalism
-
Data journalism
-
Alternative journalism
-
Yellow journalism
-
PR journalism
-
Citizen journalism
-
Non-profit journalism
-
Entrepreneurial journalism
Q. Which are the practical assignments included in the mass communication syllabus?
A. When it comes to practical assignments, the students need to master news writing skills and generate news ideas. Collecting news materials, researching on a particular news, interviewing people, preparing a lab journal, etc., are also parts of the practical assignments. Around 30% weightage is given to the practical assignments in the yearly exams.
Q. What is visual communication in the mass communication syllabus?
A. Visual communication is the way of delivering content or news through visual media like videos and photographs. Visual journalism is an essential component of journalism and holds weightage in the Television Journalism paper. Some of the concepts related to visual communication include:
-
Tools and principles of visual communication
-
Visual creativity
-
Visual manipulation and ethics
-
Basics of videography
Q. Which are the objectives of the Television News Reporting and Bulletin Production syllabus?
A. The objectives of the Television News Reporting and Bulletin Production syllabus include:
-
Acquainting students with various types of news beats.
-
Making the students aware of various types of news such as sports news, technology news, political news, and international news.
-
Help the students develop their interest in a particular specialisation.
-
Help the students develop and write news in their areas of interest.
Q. What is lifestyle reporting?
A. Lifestyle reporting includes reporting on tourism, food, culture, and fashion. It involves developing stories on these topics and also interviewing people and organisations to research various news and stories. It helps the students to tackle challenges and find opportunities when it comes to reporting on news related to lifestyle.
Q. What is conflict reporting?
A. Conflict reporting is finding a conflict, the reasons behind it, and its implications on society. The journalism that is done during wars, emergencies, and disasters comes under conflict reporting. Therefore, the topic of conflict reporting helps the students understand the role of conflict reporting and their responsibilities while delivering such news.
Q. Which are the objectives of crime reporting?
A. The objectives of crime reporting are given below:
-
Understanding the role and duties of a crime reporter.
-
Features and implications of crime reporting.
-
Understanding IPC, police system, and criminal investigation.
-
Finding sources for crime reporting and collecting evidence to cross-check the crime news.
-
Interviewing, researching, and investigating crime news.
Q. Which are the core objectives of radio news reporting?
A. The objectives of radio news reporting are explained below:
-
Structuring radio news and creating reports.
-
Finding sources for news stories.
-
Understanding the roles and duties of a radio journalist.
-
Reporting press conferences.
-
Reporting sports news on radio.
-
Understanding how news interviews are taken on radio.
Q. What does the syllabus of citizen journalism and social media contain?
A. The citizen journalism syllabus includes the concept and meaning of citizen journalism along with case studies, blogs, and other news material. The syllabus of social media in mass communication is given below:
-
Social networking via Twitter, Facebook, LinkedIn, and other social media channels.
-
Collaborating through social channels.
-
Understanding different mediums of social media news reporting such as Whatsapp, YouTube, Skype, etc.
Q. How many elective subjects do the students need to choose for an MA in mass communication course?
A. The students need to choose any three electives in the 3rd semester, and any two electives in the final, i.e. fourth semester of the MA mass communication course. The elective subjects might be different from one university/college to another. However, some of the popular electives for MAMC are given below:
-
Advanced Television Programming
-
Specialised Photography
-
Digital Multimedia Project
-
Graphics and Visual Special Effects
-
Advanced Screenplay, writing, and direction
Q. Why is animation an important part of news presentation?
A. Animation is required to make the news presentation more appealing to the audience. It also helps the news reporter present the facts and details with ease. Moreover, animated content helps the reporter to focus on the key aspects of the news or event. It also gives a better perspective of the news or event to the audience.
Q. How are social media and PR linked?
A. These days, brands focus heavily on social media marketing as it helps them improve their brand image. PR based activities conducted through Facebook, Twitter, and other social media pages help the organisations to maintain public relationships. It also helps them address an untoward situation immediately to save the image of the brand.
Q. Why is studying talk shows and debates important in the mass communication syllabus?
A. The students studying the mass communication syllabus would be the future news reporters, writers, editors, etc. They must understand how talk shows, debates, and TV discussions are organised and managed. Also, they must understand the nuances of audience interaction and encourage audience participation in the talk shows. Therefore, it is an essential part of the mass communication syllabus.
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- Post Graduate Diploma in Radio and TV JournalismIndian Institute of Mass Communication, New Delhi
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- Post Graduate Diploma in Journalism (English)Indian Institute of Mass Communication, New Delhi
- Post Graduate Diploma in Advertising and Public RelationsIndian Institute of Mass Communication, New Delhi
- B.A. in Journalism and Mass CommunicationAmity School of Communication, Amity University, Noida
- M.A. in Journalism and Mass CommunicationAmity School of Communication, Amity University, Noida
- B.A. (Journalism, Sociology)St. Joseph’s University
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Student Forum
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The syllabus for MA Communication and Journalism offered at the Department of Communications and Journalism offered at DCJ, University of Mumbai is provided in the table below.
| Media Management | Interactive Communication Skills |
Media Productions | Media Research |
Media Writing | New Technologies in Media Application |
Principles of Mass Communication | Reporting and Editing |
Production Portfolio | Public Relations |
Principles of International Communication | Media Law and Ethics |
Inter-Cultural Communication | Electronic Media |
Development Communication | Advertising and Corporate Communication |
| Development of Media | Communication Research |
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Multi-media Production | Interpersonal Communication |
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Intercultural Communication | Social Science Research Design |
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Contributor-Level 10
Answered a week ago
The CUET-PG 'Mass Communication and Journalism' paper (paper code - COQP17) is meant for all mass comm entrance (of the participating institutes) including IIMC entrance.
A
Contributor-Level 8
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What is the eligibility criteria for SMS Varanasi BA (Hons) in Mass Communication?