Master the Art of Business Communication: A Comprehensive Syllabus

Main Topic

Subtopics

Concept of Communication

• Elements of Communication
• Importance of Effective Communication
• Barriers to Communication

Channels and Objectives of Communication

• Types of Communication Channels
• Setting Objectives
• Measuring Effectiveness

Methods and Modes of Communication

• Verbal vs. Non-verbal Communication
• Digital Techniques
• Traditional Methods

Oral and Written Communication

• Enhancing Oral Communication Skills
• Best Practices for Written Communication
• Common Mistakes

Communication Theories

• Key Theories and Models
• Application in Business
• Evolution of Theories

Business Correspondence

• Theory of Business Letter Writing 
• Parts, Structure, Layouts—Full Block, Modified Block, Semi - Block
• Principles of Effective Letter Writing

Personnel Correspondence

• Statement of Purpose
• Job Application Letter and Resume
• Letter of Acceptance of Job Offer, Letter of Resignation [Letter of Appointment, Promotion and Termination, Letter of Recommendation  

Paragraph Writing

• Developing an idea, using appropriate linking devices, etc.
• Cohesion and Coherence, self-editing, etc.
• Interpretation of technical data, Composition on a given situation, a short informal report etc. 

Impact of Technological Advancements on Communication

• Internet, Blogs, E-mails, Moodle, Social media (Facebook, Instagram, X, & WhatsApp)
• Advantages and Disadvantages

Expressive Writing

• Explore styles and techniques like metaphors and symbolism to enhance storytelling.
• Focus on crafting engaging personal stories, using themes, conflicts, and reflective insights.
• Study various forms and structures of poems and prose.

Media Semiotics

• Study how icons, indices, and symbols convey meaning in media.
• Explore influential theories from experts like Saussure and Barthes.
• Apply analysis techniques to decode advertisements and digital media. 

Communication in Organizations

• Internal vs. External Communication 
• Strategies for Improving Organizational Communication 
• Role of Feedback

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Subtopics

Creative Writings

• Learn techniques for creating complex, believable characters that drive narratives.
• Explore various narrative structures and plot devices to craft compelling stories.
• Study different literary genres and styles to enhance versatility and creativity in writing.

Culture and Communication

• Cultural Differences
• Overcoming Cultural Barriers
• Role of Language

History of the Contemporary World

• Global Developments
• Impact of Historical Events
• Evolution of Tools

Behaviour and Organizational Change

• Strategies for Change Management
• Psychology of Behavior
• Influencing Behavior

Marketing Fundamentals

• Basics of Communication
• Integrated Strategies
• Digital vs. Traditional Marketing 

Online Communication and Social Media

• Trends in Social Media
• Crafting Online Content
• Online Tools

Qualitative Methodology

• Research Techniques
• Case Studies
• Analyzing Data

Digital Marketing 

• Digital Channels
• SEO and Content
• Metrics and Analytics

Culture and Corporate Identity

• Building Identity
• Role of Culture
• Corporate Storytelling

Main Topic

Subtopics

History of the Media 

• Evolution of Media Platforms
• Media Influence
• Historical Case Studies

Report Writing

• Types of reports
• Organising information
• Work/visits to industries
• Summarising annual reports of companies
• Drafting minutes

Quantitative Methodology

• Statistical Methods
• Survey Design
• Data Interpretation

CSR and Sustainable Development

• Communicating CSR Initiatives
• Promoting Sustainability
• Case Studies

Internal Communication Management

• Managing Tools
• Strategies for Engagement
• Assessing Effectiveness

Professional Ethics and Relations with the Press

• Ethical Considerations
• Building Relationships
• Handling Enquiries

Public Affairs and Crisis Communication

• Crisis Management Strategies
• Preparing for Issues
• Crisis Case Studies

Institutional Editorial Production and Design

• Design Principles
• Managing Timelines
• Integrating Brand Identity

Public Relations Planning and Management

• Planning PR Campaigns
• Evaluating Outcomes
• PR Tools

Financial Communication

• Communicating Information
• Regulatory Requirements
• Investor Relations

Communication for Development

• Role in Social Change
• Development Theories,
• Development Case Studies