SAP CRM Courses & Certifications: Learning Hub, Fees, Exams, Career Scope

SAP CRM was previously an on-premise customer interaction solution. Now, you have a fully cloud-based CRM and customer experience product portfoliofrom SAP. These combine E-commerce, Customer data, Sales automation, Customer service, Marketing, and Artificial intelligence. 

SAP Sales Cloud solution (part of Sales automation) is enhanced further by AI suggestions. It is feature-packed with intelligent forecasting features, personalised sales journeys, real-time insights to optimise logistics, and much more. 

SAP Sales Cloud is next to Salesforce CRM and Microsoft Dynamics when it comes to global adoption. As all SAP certifications revolve around the roles of Administrators, Consultants, Architects, and Developers, learning the Sales Cloud solution around these roles benefits sales representatives, service agents, content managers, and marketers. 

SAP, being the official training provider for all its certifications, offers free learning paths once one subscribes to an annual membership plan. 

SAP Sales Cloud Certifications 

You will find 11 SAP Sales Cloud certifications and exams for Consultant, Developer, and Project Manager roles. For each, there are official learning paths that help you prepare for the exams. 

SAP Sales Cloud Certification	Role
SAP Certified Associate - Implementation Consultant - SAP Sales Cloud	Consultant
SAP Certified Associate - Implementation Consultant - SAP Sales Cloud Version 2	Consultant
SAP Certified Associate - Developer - SAP Sales and Service Cloud	Developer
SAP Certified Associate - Integration Consultant - SAP Sales and Service Cloud	Consultant
SAP Certified Associate - SAP S/4HANA Cloud Private Edition, Sales	Consultant
SAP Certified Associate - Implementation Consultant - SAP S/4HANA Cloud Public Edition, Sales	Consultant
SAP Certified Associate - Implementation Consultant - SAP Service Cloud	Consultant
SAP Certified Specialist - Project Manager - SAP Activate for Agile Implementation Management	Project Manager
SAP Certified Associate - Solution Architect - Customer Experience	Architect
SAP Certified Associate - SAP S/4HANA Cloud Private Edition, Quality Management	N/A
SAP Certified Associate - Implementation Consultant - End-to-End Business Processes for the Intelligent Enterprise	Consultant

SAP CRM vs SAP Sales Cloud Learning Journeys: What to Expect?

SAP Sales Cloud Learning Journey 

The SAP Sales Cloud learning journeys are available for beginners and intermediates. These are entirely free to take until the exams and must be purchased for attempts. 

Example of a SAP Sales Cloud Learning Journey 

Suppose you are going for the SAP Certified Associate - Implementation Consultant - SAP Sales Cloud certification. 

• You will have to start from getting an overview of SAP Sales Cloud through two-to-three pre-recorded videos. 
• After that, you will have to take hands-on training from the platform itself. Here, you will learn how SAP Sales Cloud aligns with customer experience portfolio and the sales cycle, how to define sales opportunities, prepare contracts, etc. 
• Once you finish this area, you will move towards another hands-on learning journey - Configuring SAP Sales and Service Cloud as an Administrator. 
• After that, you will have to book a live instructor-led training online, which is enabled through the SAP membership. 
• Completing all these steps will prepare you to take the exam, which you can attempt four times with the membership. 

Additional SAP Sales Cloud Learning Journeys with Certification

These topics are free and broader in learning scope, offering foundational knowledge of SAP Sales Cloud and how you can use it.  

• Extending SAP Sales and Service Cloud with SAP Cloud Applications Studio
• Integrating SAP Sales Cloud and SAP Service Cloud with SAP S/4HANA
• Configuring SAP Sales and Service Cloud as an Administrator

SAP CRM Learning Journey (Not Updated Post 2023)

The SAP CRM learning journey is still available, but it has not been updated. There are ebooks and assessments available to SAP subscribers. 

• SAP CRM Customizing Fundamentals
• SAP CRM User Interface
• SAP CRM Middleware
• SAP CRM Interaction Center WebClient

SAP CRM to SAP Sales Cloud: Upgraded Features that Learning Journeys Help You Master

The move from SAP CRM to SAP Sales Cloud meant the transition from on-premises to cloud solutions. The features that you need to learn for any of the above 11 certifications for Sales Cloud are listed here. 

More Intelligent Selling Process 

There is detailed pipeline health monitoring with visual analytics and AI insights, alongside tools to track pipeline changes and identify potential leakage points early. 

Seamless Omnichannel Experience 

AI-driven recommendations enable sellers to create personalised customer journeys based on individual buyer preferences and needs.

Sales Management is More Analytical

Campaign tracking is more comprehensive. There is detailed visibility into seller activities, schedules, and performance metrics.

Operations are More Efficient

Deep integration capabilities connect upstream and downstream systems. Sellers then have rapid access to comprehensive data insights while eliminating administrative burden. 

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Following are the top exams for SAP CRM. Students interested in pursuing a career on SAP CRM, generally take these important exams.You can also download the exam guide to get more insights.

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Following are the most popular SAP CRM PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.