Chandigarh University (CU)
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BBA (Hons.) in Digital Marketing 

  • A+ NAAC accredited
  • Private University
  • Estd. 2012

BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Overview

Duration

4 years

Course Level

UG Degree

Mode of Course

Full Time

Total Tuition Fees

7.12 Lakh

Application Link

Go to Website External Link Icon

Type of University

Private

BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Fees

Fee componentsAmount (4 years)
7.12 Lakh
3.20 Lakh
10.32 Lakh
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These are based on information available on various sources. Latest values may differ.

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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Highlights

  • CU Applications invited. Apply @ https://www.bit.ly/ChdUni25?open-reg
  • Department includes Next- Gen Industry Collaborated Programs in association with IBM, ICICI, Tally & Flip
  • Digital Marketing is a combination of Technology and Marketing
  • Course provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc
  • Course includes Advanced Technologies & Integration for premium placements
  • This Course is also offered as a Hons. with Research Program
  • Student who exit after 3rd year will get 3 years Bachelor’s degree, and after 4th year will get 4 years Bachelor’s degree (Hons. / Hons. with Research)
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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Curriculum

Latest curriculum for BBA (Hons.) in Digital Marketing at Chandigarh University (CU) can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in BBA at Chandigarh University (CU)

Want to know more about Chandigarh University (CU) Scholarship details?
Read about Scholarship

BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Placements

ParticularsStatistics (2024)
Highest SalaryINR 28.00 Lakh
Lock IconTop Recruiters for Chandigarh University (CU)
Amazon
Apollo
BAJAJ Allianz
Dell
Deloitte
Genpact
Google
HCL
HP
ICICI Securities
just dial
L T
Motorola
Muthoot Fincorp
NIIT
Radisson
Samsung
Shoppers Stop
The Leela
Videocon
YesBank
View placement details

BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
 
Frequently Asked Questions

Q:   What is the highest package of BBA at Chandigarh University?

A: 

There is no placement data available on the official website of CU for Chandigarh University BBA placements. However, the university has released its general placement statistics for the year 2022 and 2023. Find the general placement data comparison for the respective years in the table below:

ParticularsStatistics (2022)Statistics (2023)
No. of offers9,500+6,154
Companies visited900+150+
the highest international packageINR 1.7 crore per annumNA
the highest domestic packageINR 54.75 LPA50 LPA
Average packageINR 8 LPAINR 9.54 LPA

For the latest placement statistics around Chandigarh University BBA placements, click here

Q:   Which BBA specialisation does Chandigarh University offer?

A: 

At the UG level, Chandigarh University offers a three-year BBA course, which is divided into six semesters. The university offers a BBA (General) course, which is divided across five specialisations. Apart from this, the university also offers BBA (Hons) course, which is offered in two separate specialisations. Find below all the BBA and BBA (Hons) specialisations offered at Chandigarh University:

BBA SpecialisationsBBA (Hons) Specialisations
Advertising & MarketingBusiness Analytics
Banking & FinanceDigital Marketing
Insurance & Risk Management -
Tourism & Event Management-
Forex Management-

For detailed information around Chandigarh University BBA admission process, click here

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Q:   Are any scholarships available for BBA at Chandigarh University?

A: 

Yes, Chandigarh University offers scholarships to students based on CUCET scores. Students can also avail of scholarships based on their scores/ rank in JEE Main. The details for scholarships offered on the basis of CUCET are as follows:

Scores in CUCETCUCET Phase 1: Percentage of WaiverCUCET Phase 2: Percentage of Waiver
90.01 - 100100%100%
80 - 90 marks50%40%
70 - 79.9940%30%
60 - 69.9930%20%
50 - 59.9925%15%
40 - 49.9915%10%
30 - 39.99EligibleEligible

The university also offers Scholarship Scheme for UG Courses (Based on Class 12): At maximum, 10% of total seats in each course are offered scholarships under this scheme. Find below the score-wise scholarship percentage offered at CU for UG courses:

Class 12 ScoresScholarship Percentage (On Sem fee)
More than equal to 90%50%
85 - 89.99%20%
80 - 84.99%10%
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Q:   Is it good to pursue BBA from Chandigarh University?

A: 

Yes, Chandigarh University has many collaborations with International universities. The university offers BBA-ITP, where students can study a part of their programme in USA and Australia. Students are also offered a chance to study at Okanagan College, which is located in Canada. Students with a 60% aggregate in Class 12 or 6.5 CGPA and an IELTS score of 6.5 are eligible to study at this university. The following subjects will be the key areas of study for the BBA course:

  • Financial Management
  • Management Accounting
  • Business Simulation or Entrepreneurship
  • Management Science
  • Business and Canadian Govt. policy
  • Strategic Management

Also, there are many scholarships offered to meritorious students based on CUCET scores as tuition fee waiver. 

Q:   How can I fill the application form for BBA at Chandigarh University?

A: 

Chandigarh University admissions to BBA course are entrance-based. Those who want to take admission to this course at Chandigarh University must apply via the official website of CUCET and apply for the respective entrance exam in the first place. By fulfilling the application form, candidates need to pay an application amount of INR 1,000. The application form can be filled in both online/ offline modes. However, the application fee is common for both modes. Once their application will be approved, candidates can sit for CUCET. After that, the CUCET scores will be evaluated to offer final admission to BBA course. 

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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%
CUCET Chandigarh UniversityUp Arrow Icon
  • N/A

BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Admission Process

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Admissions Open! Apply Now

  • Register and Apply

Important Dates

Nov 20, 2024 - Sep 1, 2025
Application Start DateOngoing

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Read BBA reviews from Chandigarh University (CU)
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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Students Ratings & Reviews

3.7/5
Verified Icon3 Verified ReviewsInfo Icon
Placement Review IconPlacements3.7
Infrastructure Review IconInfrastructure4
Faculty Review IconFaculty & Course3.7
Crowd Review IconCampus Life3.7
Money Review IconValue for Money3.7
A
Anshit Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
2
3Placements2Infrastructure2Faculty1Crowd & Campus Life2Value for Money
just come here if you don’t get any where else
Placements: Sales executives and managers and they take 5000 rupees for getting you placed and will let MBA and BBA students together to compete. What's the purpose if the company has to choose. They would definitely go to MBA side rather than any BCOM student or BBA.
Infrastructure: For BCOM and BBA you will get different departments at different place which is not inside the main campus of Chandigarh university. Very poor wifi, facilities are good as whole university classes are circulated with wifi and 5g networks are also available ofJjio and Airtel, which is good.
Faculty: Only focusing on attendance rather than studying and giving you warnings about attendance—what is this? They have an LMS portal, and the paper won’t come from there, so why have the portal? And arrogant teachers are always there who take your phone and make you go from here to there to get it back.
Other: For scholarships you have to maintain 7.5 CGPA in the semesters for 2 years and rather than focusing in making image of top ranking improve the quality of education and there are a lot of events and management is very poor need needs improvement as crowd is too much but their management skills and staff are very poor.
Reviewed on 14 Oct 2024Read More
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S
shivansh kumar Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
It is the best university in the nation.
Placements: Many companies visit our college to recruit students. The highest salary package offered is 24 LPA. The average salary package offered is 8 LPA. Our college runs a TPP program for campus placements.
Infrastructure: The infrastructure of our college is good. Our college provides us with all facilities. Our college has smart classrooms and libraries. The library is provided in each block. Our college atmosphere is energetic and refreshing. The hostel facilities are good. The hostel provides food for students. Wi-Fi facility is available 24x7 in our hostel. A gymnasium is available for students.
Faculty: Our faculty members are good. Their teaching quality is good. The curriculum is distributed properly. Exams are conducted after the completion of all units in the form of MST. The final exams are conducted with EST in offline mode. Our results are declared by CUIMS.
Other: In our batch, there are 85 students. We are divided into two groups. One group has 40 students and the other group has 45 students for lab sessions.
Reviewed on 1 Jan 2023Read More
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H
Harsh Yadav Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
4.2
3Placements5Infrastructure4Faculty5Crowd & Campus Life4Value for Money
It is a really good college for under-graduation, and it has good infrastructure.
Placements: My batch is the first batch of this course, so I can't say much about the placements right now, but I am pretty sure that they will be equivalent to the placements of other programs, which are spectacular. I hope that when the placements for our batches begin, they are going to be amazing.
Infrastructure: There are two hostels for boys, which are LC and NC, respectively. In LC hostel, you will get a bit spacious rooms, and it is situated near south campus. Otherwise, it has no benefits. There are newly built hostels and a large, green and spacious environment. There are many tuck shops and facilities available like laundry, saloon etc.
Faculty: The faculty members are highly qualified and have quite well experience in the industry. The curriculum is completely in sync with the course and is up to date, and is revised every year. The exams are conducted thrice a semester. Out of them, two are MSTs, which are mid-semester exams, and the other is end-semester exam.
Reviewed on 20 Apr 2022Read More
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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
 
Students also asked

Q:   How can I take admission in Chandigarh University?

A: 

The Chandigarh University admission process consists mainly of three steps. The admission starts with the CUCET registration process. Find below the step-wise detailed  Chandigarh University Application Process:

  1. Chandigarh University Application Process 2025: Apply online on the official website of Chandigarh University. Candidates must also pay an application fee of INR 1,000 before submitting the application form.
  2. Chandigarh University Selection Criteria 2025 via CUCET: The registered candidates are required to appear for the CUCET entrance exam on their chosen date. Chandigarh University admissions are entirely entrance-based for all courses. Candidates must qualify for CUCET to get admission. The final result will be released by the university after the commencement of the selection rounds.
  3. Chandigarh University Final Seat Allotment: Candidates whose names appeared on the result list will be required to pay the admission fee to confirm their seats within a stipulated deadline.

Q:   What is the last date to apply in Chandigarh University?

A: 

Chandigarh University admissions 2024 are ongoing. Admissions at CU take place in two phases. The admission process for Phase 2 is ongoing. The last date of CUCET 2024 Phase-2 registration is extended till Oct 09, 2024. Candidates can register online on the official website of the university for admission to the course of their choice.

Q:   Is CUCET compulsory for Chandigarh University?

A: 

Yes, Chandigarh University conducts Chandigarh University Common Entrance Test (CUCET) for admission to all of its UG and PG courses. This is a common entrance exam that is applicable for admission of candidates in every stream such as Management, Humanities, Science, Commerce, Engineering, etc. To get admission to any of the courses offered at Chandigarh University, students have to apply for this exam on the official website of CUCET and appear for the exam. This exam is conducted in an online mode in two phases. For admission to any of the courses, there are two decisive factors that are considered by the university for admission. These are eligibility criteria and CUCET scores. 

Q:   Is Chandigarh University good?

A: 

Chandigarh University is a good university. It is a private university that is accredited by NBA and with an A+ Grade by the NAAC. In addition to this, CU is approved by UGC, AICTE, BCI, NCHMCT, PCI, COA, NCTE, AIU, and CSI. As per the latest placement report, 858 recruiters participated in the placement process and placed 9,124 students of batch 2023 in new-age job roles. The highest domestic and international packages offered during Chandigarh University placement 2023 stood at INR 170 LPA and INR 54.75 LPA, respectively.

Q:   What is the schedule for CUCET cutoff 2024?

A: 

CUCET cutoff 2024 will be released after the scores are out. CUCET Phase 1 registrations are and shall conclude in May, whereas the CUCET Phase 2 process will start in Jun 2024. Tabulated below are the latest schedule for CUCET cutoff 2024: 

DatesUpcoming Dates
20 Oct '23 - 30 May '24CUCET 2024 Application Form Dates - Phase 1
20 Oct '23 - 31 May '24CUCET 2024 Exam Dates - Phase 1
Jun '24CUCET 2024 Exam Dates - Phase 2
Jun '24CUCET 2024 Application Form - Phase 2
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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 

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BBA (Hons.) in Digital Marketing
 at 
Chandigarh University (CU) 
Contact Information

Address

NH-95 Chandigarh-Ludhiana Highway, Mohali
Chandigarh ( Punjab)

Phone
8067947100

(For general query)

9915999223

(For admission query)

Email
info@cumail.in

(For general query)

admissions@cumail.in

(For admission query)

Go to College Website ->