CUET Business Studies Syllabus 2025 - Important Topics, Pattern and Books to Prepare

Principles and Functions of Management

I

Nature and Significance of Management

·       Management – concept, objectives, importance

·       Nature of management; Management as Science, Art, Profession.

·       Levels of management – top, middle supervisory (First level).

·       Management functions – planning, organizing, staffing, directing, and controlling.

·       Coordination – nature, and importance

II

Principles of Management

·       Principles of Management – meaning, nature and significance.

·       Fayol’s principles of management.

·       Taylor’s Scientific Management – Principles and Techniques

III

Business Environment

·       Business Environment – meaning and importance.

·       Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.

·       Economic Environment in India;Impact of Government policy changes on business and industry,with special reference to the adoption of the policies of liberalization privatization, and globalization.

IV

Planning

·       Meaning, features, importance, limitations.

·       Planning process.

·       Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme

V

Organising

·       Meaning and importance

·       Steps in the process of organizing.

·       Structure of organization – functional, and divisional.

·       Formal and informal organization.

·       Delegation: meaning elements and importance.

·       Decentralization: meaning and importance.

·       Difference between delegation and decentralization.

VI

Staffing

·       Meaning, need, and importance of staffing.

·       Staffing as a part of Human Resources Management.

·       Steps in the staffing process.

·       Recruitment – meaning and sources.

·       Selection – meaning and process.

·       Training and Development – meaning, need, methods – on the job and off the job methods of training

VII

Directing

·       Meaning, importance, and principles.

·       Elements of Direction:

– Supervision – meaning and importance

– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.

– Leadership – meaning, importance; qualities of a good leader.

– Communication – meaning and importance, formal and informal communication; barriers to effective communication

VIII

Controlling

·       Meaning and importance.

·       Relationship between planning and controlling.

·       Steps in the process of control.

·       Techniques of controlling

Business Finance and Marketing

IX

Business Finance

·       Business finance – meaning, role, objectives of financial management.

·       Financial planning – meaning and importance.

·       Capital Structure – meaning and factors.

·       Fixed and Working Capital – meaning and factors affecting their requirements

X

Financial Markets

·       Concept of Financial Market: Money Market – nature instruments;

·       Capital market: nature and types – primary and secondary market.

·       The distinction between capital market and money market.

·       Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.

·       Securities and Exchange Board of India (SEBI) – Objectives, Functions.

XI

Marketing

·       Marketing – meaning, functions, role.

·       The distinction between marketing and selling.

·       Marketing mix – concept and elements:

– Product – nature, classification, branding, labeling, and packaging

– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels.

– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.

– Price: factors influencing pricing.

XII

Consumer Protection

·       Importance of consumer protection.

·       Consumer rights.

·       Consumer responsibilities.

·       Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act.

·       Role of consumer organizations and NGOs

XIII

Entrepreneurship Development

·       Concept, Functions, and Need.

·       Entrepreneurship Characteristics and Competencies.

·       Process of Entrepreneurship Development.

·       Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.

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